Most e-commerce brands still treat TikTok like a traditional advertising platform. They’re missing a $42 billion opportunity. TikTok’s creator ecosystem has fundamentally transformed how consumers discover and purchase products. With over 1.5 million active creators globally driving unprecedented engagement rates of up to 7.50%, the platform has evolved beyond social media into a commerce powerhouse … Continue reading The TikTok Creator Revolution: How Millions of Creators Are Redefining E-Commerce Sales in 2025