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CANOPY Management won another cool award. We’re definitely excited about that. But first, let me tell you why this kind of award should matter to a lot of Amazon sellers out there.

With today’s industry-wide reduced access to third-party data, customer reviews remain one of the best (last) ways for businesses to better understand their prospective buyers better. 

If you’re an eCommerce seller, they’re an overlooked lever that allows you to supercharge your Amazon advertising or grow your brand. Customer reviews offer valuable information that give you a clearer understanding of what is (and isn’t) working for your buyers, the people helping build your business. 

That’s why receiving an award for excellence from a company with a reputation for using certified reviews to successfully connect businesses with customers meant so much to us.

CANOPY Management Recognized by Clutch as Top Amazon Agency

The CANOPY Management team was thrilled to have been recognized by Clutch as one of the leading PPC agencies in all of Texas. We’re proud of this latest award, particularly when it came on the heels of a series of accomplishments. 

Last year, CANOPY Management, the leading full-service agency for Amazon Sellers, made a lasting impression in the Southwest region when Inc. magazine awarded CANOPY Management with a spot on its third annual Inc. 5000 Regionals Southwest list, the most prestigious ranking of the fastest-growing private companies based in Arizona, New Mexico, Oklahoma, and Texas.

With a 2 year growth rate of 929% (and 3 year growth rate of 1755%), CANOPY rocketed up the chart to land at number 13. 

Shortly afterwards, CANOPY was recognized on the Inc. 5000 annual list. CANOPY’s rapid growth was such that it also made Inc. 5000’s much more exclusive annual top 500 list, coming in at number 325. 

Finally, after looking more closely at the list of companies that made up this illustrious group, there was one more milestone that the CANOPY team had achieved. 

According to the Inc. 500 rankings, CANOPY Management is now the fastest growing Amazon & eCommerce Management Agency in the world.

More About Clutch

As a premier Amazon management agency, CANOPY is well aware of the significance of a good review. We also know how important it is to be able to trust the source of the review. 

Clutch is an established data-driven field guide, and is committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Because of their centralized positioning in the business world, not only are they able to create physical partnerships between entrepreneurs, they also contribute to the very real need for social proof in what are often pivotal business decisions. 

The 3 Biggest Benefits of Customer Reviews

We’re excited to have been singled out by the team at Clutch. Don’t get me wrong, we’re thrilled and honored. But 99% of CANOPY Management’s focus and energy is directed towards making sure that it’s our partners that receive these accolades. 

That’s why we’ve put together this list of the three biggest benefits of eCommerce customer reviews.

Customer reviews are oftentimes THE pivotal factor in buyers clicking the buy button. Reviews allow customers to learn about a product and make more informed purchases. They also give shoppers the “social proof” they need to confidently make an online purchase.

In their own policies, Amazon points out the importance of product reviews. 

So, if you need any more motivation, here are three big reasons to strengthen your review acquisition strategy. 

Product Development

If you want to build the absolute best product that you can, your customers are a resource that you cannot ignore. Use customer feedback to make your products better. Listen carefully and use their experiences, thoughts or ideas about what would be helpful for them in production to offer an even more personalized experience!

Build Authority and Customer Perception

Shopping online is a user-friendly experience, but there are still many things that can go wrong. Shopping from customer reviews gives prospective buyers peace of mind and reassures them about the product they’re buying—what’s more trustworthy than an individual who has tried it before?

Strengthen Your Brand’s SEO  

Search engine algorithms tend to rank product listings (and their associated pages) higher when they’re supported by positive customer reviews. (Keep in mind that Amazon is a powerful search engine itself) If you want your product listing to show up on the first page, positive customer reviews should be your secret sauce. 

Customer reviews also help you to identify the most relevant keywords that are associated with successful searches for your product. Reviews tell you the actual keywords your customers use to find your product. You can then capitalize on that valuable information to broaden your marketing outreach. 

3 (Safest) Ways to Get Amazon Shoppers to Leave a Review

eCommerce companies (such as Amazon) are very concerned about the way that they are perceived by the buying public. 

When it comes time to try to build your base of eCommerce reviews, you need to be careful about where you put your feet. Amazon, for one, is keeping a very close eye on how sellers are attempting acquire customer reviews. After several years of scandals and bad press, they’re closely watching (and flagging) black, and even gray hat practices in an effort to clean up the public perception of Amazon’s marketplace. 

Because of that, here are three safe ways to increase your review count on Amazon. They might not be as (temporarily) effective as a black hat review hack, but they’re also not going to get you banned from Amazon’s platform, either. 

Make a Great Product

This tactic isn’t as trite as you might first imagine. Creating a superior product is the best way to get great reviews. Take the time to get it right on the front end, and in most cases, you can watch the positive reviews roll in and enjoy the benefits on the back end. If you try to sell an inferior product on Amazon, all the hacks and black hat review strategies aren’t going to be enough to allow you to succeed on Amazon.

Take Advantage of Amazon’s Request a Review Button

Sometimes it’s as easy as just asking. 

Amazon’s “Request a Review” button allows you to manually request reviews for each of your orders in Seller Central within four to 30 days of purchase. With the Amazon Request a Review feature, a generic email can be sent to each customer through Amazon. Your product’s name and image appear next to Amazon’s logo. In the email, customers are invited to submit feedback about your product or your performance as a seller.

Amazon’s Vine Program

Remember, Amazon’s most important goal is to improve the experience of their customers. One way that they do that is through making sure that their shoppers have a clear understanding of what they’re buying. 

That’s where reviews come in. 

Amazon’s Vine program invites trusted reviewers (who have signed up to become “Vine Voices”) to review Amazon products to help potential customers in making better buying decisions.

Amazon’s Vine Program is open to sellers who have Amazon brand-registered products and fewer than 30 reviews. The product must have been already launched at the time of enrollment, have available inventory and have an image and a description.

Once again, this is where you need to make sure that you’re selling a superior Amazon product. The reviews that you will receive will be thorough, and honest. 

How CANOPY Management Can Help

CANOPY Management is a full-service marketing agency for Amazon sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. When you consider the many ways that CANOPY Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy”:

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation