Meet Canopy Management’s team of top Amazon experts

Peter Oates

Ad Specialist

Peter has a corporate career spanning 25 years where the majority of his positions have been in client facing and service delivery roles. Starting off in the late 90’s in telecoms as part of a Project Management team he helped support the delivery of European wide telecoms and data network roll outs for large multinationals.

Following a move to Dublin in 2001 he transferred his skills to account management within the logistics sector and took up a role with Federal Express looking after clients with complex corporate shipping requirements. He moved to Vancouver, Canada in 2007 where he made another career change into the Junior Resource sector where he took up the key position of Investor Relations Manager in a number of Gold and Copper exploration companies.

This position, as part of the senior management team, saw him responsible for the delivery of marketing, communications and PR programs and also was involved in the raising of capital through institutional and retail investor capital raises. Following a move back to Ireland in late 2023 he has chosen to take up a new challenge in the Amazon Ads sector.

FAVORITE HOBBIES

Travel, hikes with the dog, collecting vinyl (Soul & Funk 45’s), learning bass guitar, golf

FAVORITE FOODS

Ethiopian, Italian, Japanese, Pakistani

FAVORITE BOOKS

The Count of Monte Cristo

FAVORITE MOVIES

12 Angry Men, Nil by Mouth, Zulu, The Four Feathers

Shahrukh Sadiq

Ad Specialist

With over four years of versatile experience in the Amazon PPC niche, I have cultivated a wealth of knowledge and expertise through collaborative activities with aggregators, agencies, and startups alike. My journey in this dynamic field has been driven by a passion for crafting and optimizing campaigns to drive sales and deliver maximum return on investment (ROI).

Throughout my career, I have demonstrated a deep understanding of Amazon advertising tools and strategies, allowing me to effectively communicate and adapt to diverse client needs. Whether working with established agencies or agile startups, I have consistently showcased my ability to tailor strategies to meet specific objectives while navigating the complexities of the ever-evolving Amazon advertising landscape.

One of my key strengths lies in my aptitude for achieving exceptional results within constrained budgets. Thriving in dynamic startup environments, I specialize in leveraging creative solutions and strategic insights to maximize outcomes even when resources are limited. My track record speaks volumes, showcasing a consistent ability to drive success and exceed expectations regardless of the challenges presented.

As I continue to evolve and grow within the Amazon PPC domain, I remain committed to pushing the boundaries of what’s possible and delivering unparalleled value to clients. My dedication to excellence and passion for innovation fuel my ongoing pursuit of excellence in every campaign I undertake.

FAVORITE HOBBIES

Hiking, Camping, Cooking, Gardening

FAVORITE FOODS

Pilaf, Mutton Rosh, Chicken Curry

FAVORITE BOOKS

The beaming soul, Forty Rules of Love

FAVORITE MOVIES

Interstellar, Lord of the Rings, Batman

Jeanneal Fontenelle

Sales Coordinator

Jeanneal has 5 years of experience in Sales, training and development, Customer service and quality assurance. She was recently a sales supervisor and sales coach, where she mentored and up-trained her agents in product knowledge and sales techniques. She’s had many success stories with agents meeting and exceeding sales expectations over the years!

FAVORITE HOBBIES

Traveling to new places, heading to beach and reading inspirational books

FAVORITE FOODS

Souse (a Saint Lucian dish) and any creole food, Manish Water and Doubles with banana pepper

FAVORITE BOOKS

The Virgin Way by Richard Branson, The 48 Laws of Power, The Four Agreements and The 5 Love Languages

FAVORITE MOVIES

Pretty Woman, The 12 steps and The engagement :- any movie with Sandra Bullocks, Viola Davis and Julia Roberts

Cain Mendoza-Daniels

Brand Apprentice

Originally from Seattle, Washington, Cain joins Canopy Management with an infectious enthusiasm for learning and an innate ability to adapt and embodies the spirit of curiosity that fuels our brand’s forward momentum.

As he continues to refine his skills and leave an indelible mark on our brand, we eagerly anticipate the innovative contributions that will define the next chapter of our Partner’s success.

Cain enjoys traveling, eating peanut butter and jelly bacon burgers and has a crippling Lego addiction.

Jenna King

Walmart Ad Specialist

Jenna embarked on her professional journey within the dynamic weapons industry, launching her career as a wholesale distributor for a renowned weapons accessory manufacturer. As her expertise grew, she spearheaded the manufacturer’s foray into the eCommerce realm, propelling them onto major platforms such as Amazon, Walmart, Costco, and Tractor Supply. This strategic move led to a significant upswing in revenue, demonstrating her keen ability to identify and capitalize on lucrative market opportunities.

Her multifaceted experience in eCommerce transcended the weapons industry, encompassing a diverse range of goods, from furniture to tile grout. Jenna adeptly cultivated brand awareness and drove substantial profit growth for numerous enterprises. Throughout her tenure, she facilitated the establishment and integration of clients onto prominent eCommerce platforms, including Home Depot, Amazon, Lowe’s, Wayfair, Sears, Walmart, eBay, Tractor Supply, and Costco, culminating in the generation of millions of dollars in revenue.

Beyond her professional ventures, Jenna has nurtured a profound understanding and respect for business owners, having nurtured two successful small businesses of her own—a gun store and two children’s toy stores. This entrepreneurial spirit and insight into the challenges and triumphs of small business ownership fuel her commitment to driving success for her clients.

Presently, Jenna is a vital force at Canopy, where she is actively elevating the Walmart Department. Her mission is to forge robust partnerships, providing comprehensive services encompassing onboarding, listings optimization, and strategic advertising, thus propelling her clients to achieve new heights in the competitive eCommerce landscape.

FAVORITE HOBBIES

Traveling, Camping, The Beach, Spending time with her 4 children and embracing and being a part of all their hobbies and sports

FAVORITE FOODS

Mexican and Cheeseburgers

FAVORITE MOVIES

Anything Disney, Lord of The Rings, All the classic Halloween Movies

Chloe Cox

Partner Success Manager

Chloe is a Southern California native who graduated from UC Santa Cruz with a degree in Literature. She spent many years as the Director of Events and Facilities at the Golden Gate Yacht Club in San Francisco, before transitioning into Partner Success. She joined the Canopy Tribe in 2023 and appreciates the team culture and the level of support we provide to our partners. She loves to learn and cultivate new skills. And outside of working she enjoys getting outside and spending time with family and friends.

FAVORITE HOBBIES

Travel (visited 60 countries and counting), camping, hiking, reading, cooking

FAVORITE FOODS

Pasta, pizza, burritos, quesadillas, ramen, dim sum

FAVORITE BOOKS

Prodigal Summer, anything Jane Austin, Breakfast of Champions, Jitterbug Perfume, Harry Potter

FAVORITE MOVIES

Royal Tenenbaums, Great Expectations, Remember the Titans, Lord of the Rings Trilogy

Matthew Gomes

JR Category Specialist

Hi! My name is Matthew Gomes.  I am a Jr. Catalog Specialist for Canopy. I am 31 years old and was born and raised in Brooklyn, New York.  I am engaged to be married to a wonderful woman, who shows me love and support on a constant basis.  Some hobbies of mine include Baseball/Hockey, hanging out with loved ones and friends, participating/watching MMA, and other combat sports.

Ishika Dudani

Ad Specialist

Ishika is the PPC Ads Specialist at Canopy and manages PPC Ads for Variety of clients. She has 3 years of experience in Amazon PPC. Throughout her career Ishika has built numerous high performing PPC Campaigns for the clients from different sectors. She is Highly self-motivated. In her free time she likes to Listen Music, Travel & Watch Movies.

FAVORITE HOBBIES

Movies, Travelling & Music

FAVORITE FOODS

Pizza, Burger & Sweets

FAVORITE BOOKS

Harry Potter

FAVORITE MOVIES

Harry Potter, Conjuring, Stranger Things & More

Sara Savage

Partner Success Manager

With a wealth of experience in client-facing roles spanning customer service, human resources, and business operations, Sara is poised perfectly to meld onto the Partner Success team at Canopy.

As a seasoned professional, Sara brings a dynamic blend of interpersonal skills, strategic thinking, and operational expertise to the table.Having navigated the intricate landscapes of client interactions, Sara is well-versed in the art of building lasting relationships.

Her keen understanding of customer needs, paired with a proactive approach to problem-solving, ensures all Partners will receive unparalleled support and satisfaction.She is also the biggest Disney fanatic on Earth… but she has come competition!

Blake Hilton

Lead Sales Executive

Blake Hilton currently resides in Fort Worth, TX where he has been his whole life. Blake attended Oklahoma State University where he studied Fire Protection Safety Technology. While in high school and college, he worked as a Technology Specialist for Stream Realty Partners in Dallas, TX. After 9 years with the company, Blake decided to take a different path into the sales world. Blake worked in commercial sales and had the privilege to work with various companies such as American Airlines, Charles Schwab, and Winstar Casino and Resorts. In his free time, Blake enjoys spending time with his son, friends, and family while enjoying working out and doing anything outdoors. Blake is very outgoing and likes to make everyone feel important and included, and he is rarely serious! Blake enjoys listening to music of all kinds, especially artists like Frank Sinatra and anything Texas Country. Lastly, Blake loves all foods and will try anything once!!

FAVORITE HOBBIES

Spending time with my son, sports, working-out, and anything Outdoors

FAVORITE FOODS

Steak, pizza, cheeseburger and fries with a strawberry milkshake

FAVORITE BOOKS

Can’t Hurt Me, How’s Your Soul, Chase the Lion, Extreme Ownership

FAVORITE MOVIES

The Replacements, The Patriot, For the Love of the Game, and any Marvel movie!

Brian Johnson

Brand Ambassador

Brian R. Johnson brings 14 years in ecommerce to solve product visibility, engagement, and conversion challenges. He’s helped over 20,000 brands sell over $1 Billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands & sellers through his mastermind community, coaching, innovative ppc software, professional training course, and his flagship advertising & marketing agency, Canopy Management.

FAVORITE HOBBIES

Weightlifting, business, RV travel, smoking ribs

FAVORITE FOODS

Ribeye steak, halibut fish tacos, Reuben sandwich, bbq ribs

FAVORITE BOOKS

How Gravity Works by Maurice Cotterell, Never Split The Difference by Chris Voss, $100M Offers by Alex Hormozi, Permanent Record by Edward Snowden

FAVORITE MOVIES

Marvel series, Star Wars series, any natural disaster movie, any medieval siege movie: Braveheart, Kingdom of Heaven, true crime movies

Chuck Kessler

Senior Content Manager & SEO Strategist

I came to Canopy Management after managing content for a large SaaS company that works with Amazon sellers. I wanted to expand my ecommerce knowledge and surrounded by the pros here at Canopy, I’ve found the place to do it.

FAVORITE HOBBIES

I’m a trail runner, long-time Aspen ski instructor, cyclist, climber, and surfer. If I’m outside, I’m pretty happy.

FAVORITE FOODS

Nuts, seeds, trail mix, and street tacos.

FAVORITE BOOKS

The Monkey Wrench Gang, and Desert Solitaire, both by Edward Abbey

FAVORITE MOVIES

The Last Waltz, a concert film by Scorsese

Sergei Kireev

Ad Team Manager

Sergei was born in Russia and lived there for 18 years. Then relocated to Finland and have completed a Bachelors of Business Administration at Saimia University of Applied. During University studies became really interested in the concepts of digital marketing and different tools for advertising services and products online. Previous working experience as digital marketer and social media promotion manager. Strong desire towards learning and developing the skills and advertising and marketing.

FAVORITE HOBBIES

Football (Soccer), basketball, ice hockey, biking, different other sports

FAVORITE BOOKS

Catcher in the Rye

FAVORITE MOVIES

Big Short, Forrest Gump, True Detective, Woody Allen’s movies

Mike Lyons

Account Executive

An ecommerce entrepreneur (most recently). I hired a CEO to run my previous company and after seeing the success Canopy was having I decided to join and find out what they were doing that was clearly working so well!

FAVORITE HOBBIES

Hitting the gym & playing music.

FAVORITE FOODS

Coffee & early breakfast at a diner with friends scheming ways to take over the world.

FAVORITE BOOKS

Lord of the Rings, Playing to Win, 7 Essentials of High Growth Companies, The Little Book that Builds Wealth, Simplify

FAVORITE MOVIES

Lord of the Rings, Star Wars (OT), Snatch

CERTIFICATIONS

Amazon Ads Certification

Michael Tyszczenko

Brand Support Specialist

My name is Michael with a really long last name. I’ve been working in the ecommerce world for about 9 years. I’m always willing to learn and cultivate new skills. I live in New York. I like to dance and watch anime. I’m also a bug fanatic; my past pets were ghost praying mantises and hercules beetles. If you ask me what my ideal pet is, I would say it’s a pug.

FAVORITE HOBBIES

Dancing, skateboarding

FAVORITE FOODS

Ramen, Yakiniku, Xiao long bao

FAVORITE BOOKS

Berserk, Vagabond, No Longer Human, Dementia 21, Gantz

FAVORITE MOVIES

Perfect Blue, Akira, Princess Mononoke

Joey Montoya

Partner Success Manager

Hi, my name is Joey and I was born and raised in Los Angeles, CA. I am bilingual (English/Spanish) and graduated with a BA in Political Science from California State University, Northridge. I started my own online vintage clothing business in 2017 while I was in college which ignited my interest in ecommerce. I worked in the Amazon space for 2+ years before coming to Canopy. I’m a huge Disney and San Francisco Giants fan so when I’m not wired into the ecommerce world, you will usually find me either at the ballpark or Disneyland.

FAVORITE HOBBIES

Disneyland, sports, video games, and photography

FAVORITE FOODS

Al Pastor tacos, LA bacon-wrapped hotdogs

FAVORITE BOOKS

Billy Summer by Stephen King, Gangster Squad by Paul Lieberman, and The Ride of a Lifetime by Robert Iger

FAVORITE MOVIES

Once Upon A Time in Hollywood, From Dusk till Dawn, Gremlins, The Wedding Singer, Jurassic Park, Fast Time at Ridgemont High, Dumb and Dumber

CERTIFICATIONS

Amazon Ads

Sergey Kireev

Ad Specialist

Born in Khabarovsk, Russian Far East. Graduated from Vladivostok University with Japanese studies diploma. An entrepreneur since the mid-80s, with some huge wins, and some painful lessons learned. First Amazon experience – 2018 as a seller, started to learn Amazon advertising since then. Canopy was always a dream company to work for, and now a dream’s coming true.

FAVORITE HOBBIES

Cognitive sciences, wine, and viticulture, Japanese poetry, photography and video, tennis

FAVORITE FOODS

All things when good wine matches the food: oysters and Chablis, mushroom risotto and Barolo, a good steak and Chianti, game and Burgundy Pinot Noir… Pretty long list.

FAVORITE BOOKS

James Joyce’s Ulysses,  Nassim Taleb’s Antifragility, Black Swan by Michael Bulgakov, Master and Margarita, Joseph Brodsky’s Urania

FAVORITE MOVIES

Taking Care of Business, Forest Gump, Un Chien Andalou, Twins

CERTIFICATIONS

Amazon Retail for Advertisers Certification

Therese Manalo

DSP Data Specialist

Call me Therese, and I am a Marketing Management major currently taking my MBA. I have a professional background in Operations Management and Logistics. I met Amazon when I got a job as an FBA Store Manager. The three things that complete me are: Coffee, Travel and Books.

FAVORITE HOBBIES

Draw, paint, and drive like I own the road. LOL.

FAVORITE FOODS

Pasta (white,red, name it!) , Ramen, Baked Sushi

FAVORITE BOOKS

Deadly Decisions by Kathy Reich, The little Prince , Mastery, Seduction and War.

FAVORITE MOVIES

Need for Speed, Iron Man 1-3, and all the Fast and Furious Movies, does binge-watching series count? (NCIS, BONES, name ’em!)

CERTIFICATIONS

Sponsored Products, Amazon DSP Certification, Amazon DSP Advanced Certification

Tim Lyons

Brand Director

Since 2014, I’ve been immersed as a seller and consultant on Amazon, embracing the mindset of a lifelong learner and applying effective and efficient growth strategies for our brands. I started with Canopy in 2018 and have loved the company culture and growth we’ve experienced as a team personally and professionally. When I’m not managing from behind the computer, you can find me outside enjoying a garden, our many animals, flyfishing, or in the mountains making some turns.

FAVORITE HOBBIES

Avid skier and fly fisherman – huge love of soccer

FAVORITE FOODS

Smoothies, sushi, and jerky (not at the same time!)

FAVORITE BOOKS

The River Why

FAVORITE MOVIES

Tommy Boy

Vigneshwar Vellamuthu

Ad Specialist

Computer science engineer with experience in Amazon ads and software development. Skilled in online advertising and efficient solution development

FAVORITE HOBBIES

Netflix, prime video & games

FAVORITE FOODS

regional poet books & books about history

FAVORITE BOOKS

Regional poetry books & books about history

FAVORITE MOVIES

Fan of Sly Stallone, Idris Elba, Denzel, and Harrison Ford. But the stand out fav was pursuit of the happyness

CERTIFICATIONS

Amazon sponsored ads, Amazon AMC, Amazon DSP

Ashlynn Feather

ACS Supervisor

I love watching our listing optimization projects grow from initial ideas from our kickoff call to the polished final products that are live and performing on Amazon! Lifting that conversion rate is what my team loves to do. Outside of work, I love spending time with my husband, riding my horse, mountain biking, and enjoying my many other hobbies as well. Also, I am rarely beaten at ping pong. Open to challengers!

FAVORITE HOBBIES

Horseback riding, mountain biking, video games, ping pong, swimming, succulent gardening, & photography.

FAVORITE FOODS

Any kind of Asian food is my favorite! Specifically, KBBQ, sushi, dim sum, & ramen are my top picks.

FAVORITE BOOKS

Podcast? I listen to Office Ladies. A podcast all about the tv show The Office!

FAVORITE MOVIES

TV Shows are more my jam: Virgin River, Ozark, The Office, Grace & Frankie, Stranger Things, & Seinfeld are some of my favorites

CERTIFICATIONS

Mary Sisco

Copywriter

I enjoy getting out in nature here in Northern Nevada — hiking, jogging, wading in the Truckee River. My favorite books include novels by Kate Atkinson, as well as good mysteries and sci-fi stories. I’ve loved reading, writing, editing, and all things word-related my whole life. Being a copywriter for the fun and brilliant team at Canopy has been fantastic. This is a great company for both partners and employees!

Felicia Janosik-Sawyer

Partner Success Manager

Sebastian Fragoso

Ad Specialist

My name is Sebastian, and I’m an Ad Specialist! As an owner of an Amazon business myself, I wanted to use my knowledge to help others grow their businesses, and Canopy was doing just that!

FAVORITE HOBBIES

I manage my own Amazon business! I’m also an extremely avid foody, and I really enjoy music.

FAVORITE FOODS

There are too many to name! However, sushi is definitely one of my favorites.

FAVORITE BOOKS

I really like the Harry Potter series.

FAVORITE MOVIES

Again, there are definitely too many to name! Tarantino, however, might be my favorite director.

CERTIFICATIONS

As an Ad Specialist, I am certified in Sponsored ads and Amazon retail!

Sam Walters Jr.

Junior Ad Specialist

I’m Sam, I’m from Hawaii, raised on the East side of Oahu. My ethnicities are Tongan, Hawaiian, British, and German. I speak 3 languages: English, Hawaiian Creole Pidgin, and Spanish. I attended BYU Hawaii on Oahu’s North Shore, and I heard about Canopy through a friend that used to work here.

FAVORITE HOBBIES

I enjoy soccer, basketball, bodyboarding, motorsports, traveling, and going to the gym.

FAVORITE FOODS

I like a good rib eye steak with rice and salad/caramelized onions mushrooms or Pollo Guisado (Dominican style) rice, beans, and avocado.

FAVORITE BOOKS

How to Win Friends and Influence People; How to be a Bad*ss; Millionaire Mind.

FAVORITE MOVIES

I Am Legend (Will Smith), The Rundown (Dwayne “The Rock” Johnson), Lilo and Stitch.

CERTIFICATIONS

Amazon Sponsored Ads, Amazon Retail for Advertisers.

Cory Chin

Senior Data Analyst

Ashley Heitmann

Partner Operations Manager

Developing strong relationships is the foundation of everything I do, both professionally and personally. Outside of work you will usually find me in the kitchen baking and fermenting or out adventuring with my family. I have two amazing daughters that I homeschool and enjoy spending time with. My partner in life is my husband, Dave, who makes life more colorful and vibrant. My true belief in life is “You are in control of your own destiny.” Following this has made my life more meaningful and driven with a greater purpose.

FAVORITE HOBBIES

Hiking, camping, homeschooling my kids, gardening, exploring new places to eat

FAVORITE FOODS

Mexican and Japanese cuisines are my favorites!

FAVORITE BOOKS

Harry Potter series is at the top of my list

FAVORITE MOVIES

The Lord of the Rings Trilogy, Guardians of the Galaxy — really anything Marvel.

CERTIFICATIONS

Sachin Dudani

Ad Specialist

Hi, I’m Sachin! I have 10 years of PPC Ads experience on platforms such as Google, Facebook, and Amazon. Prior to joining Canopy, I worked as a Freelancer. I’m a Senior PPC Ads Strategist at Canopy specializing in strategy & account management for enterprise brands as well as running successful PPC campaigns. I love taking on exciting projects and helping companies grow sales.

FAVORITE HOBBIES

Movies, travelling

FAVORITE FOODS

Pizza, sandwich, burger

FAVORITE BOOKS

I don’t read very often so I don’t have a favorite book.

FAVORITE MOVIES

Harry Potter, Jurassic Park, Avengers

Daniel Castro

Category Specialist

Daniel is originally from Colombia but was raised in Miami, Florida. He has had a passion for selling online since he listed his first Yu-Gi-Oh card as a teenager.

His Amazon journey began in 2015 when he was hired to represent a European car accessory brand to create and handle their products. After a few years of successfully managing the brand, he began assisting other brands across different categories to create and manage their products. In his journey to keep growing and learning, he is thrilled to be a part of the Canopy pros and to continue learning from their experience.

FAVORITE HOBBIES

Soccer, Traveling, and Road Trips.

FAVORITE FOODS

Bandeja Paisa, Burritos, & Burgers

FAVORITE BOOKS

Go For NO, The Journey of Socrates, The Richest Man in Babylon, & The Alchemist

Rinky Dudani

Ad Specialist

Rinky is the PPC Ads Specialist at Canopy and manages PPC Ads for a variety of clients. She has 3 years of experience in Amazon PPC. Throughout her career, Ishika has built numerous high-performing PPC Campaigns for clients from different sectors. She is highly self-motivated. In her free time, she likes to listen to music, travel & watch movies.

FAVORITE HOBBIES

Movies, travelling & music

FAVORITE FOODS

Pizza, burgers, & sweets

FAVORITE BOOKS

Harry Potter

FAVORITE MOVIES

Harry Potter, Conjuring, Stranger Things & More

Pavel Zindra

Ad Specialist

I have been working with Amazon PPC for over 3 years, working with sellers directly each time, and this is my first experience with an agency. I studied the relationship between supply and demand at Kiev National University of Economics. In Canopy, I hope to improve my professional and communication skill. I’m interested in every kind of sport and natural science, I like crafting with hands, and of course, films. I’m glad to be part of the professional team and to have the opportunity to improve my English.

FAVORITE HOBBIES

Crafting, snowboarding, football, tennis, table tennis, hiking, and science.

FAVORITE FOODS

Burgers and borscht

FAVORITE MOVIES

Aviator, Blade Runner 2049, Matrix, Lord of the Ring, Жмурки (Zhmurki)

Pavel Mikush

Junior Ad Specialist

My latest professional passion is to work with Amazon PPC since Amazon services have become more significant in our daily lives. I started to learn how Amazon PPC works a couple of years ago with an essentials oils brand. Before starting an Advertising path, I worked in Marketing and Software Development fields, such as robotics and software development apps, making people’s lives easier. I have participated in numerous conferences to broaden my mind, and for that same reason, I love to travel.

FAVORITE HOBBIES

Running, traveling, golfing, reading books

FAVORITE FOODS

Healthy burgers, hummus, desserts with matcha

FAVORITE BOOKS

Start with Why, Make Your Bed, Leaders Eat Last

FAVORITE MOVIES

The Founder

CERTIFICATIONS

Amazon retail for advertisers certification and sponsored ads foundations certification

Milana Rak

Ad Specialist

When I graduated from University with a BA in Economics and a Master’s degree in Business Administration I started to explore the world of e-commerce. Now I have over 3 years of experience with Amazon. In my previous companies, I was responsible for SEO optimization, PPC advertising, and analytics. My competitive spirit drives me to stay up-to-date with the latest industry trends and best practices, always seeking new ways to improve campaigns and outsmart the competition.

I love diving into the numbers to uncover insights and opportunities, and I’m always looking for ways to stay ahead of the competition. I love to be a part of the Canopy Management team and am happy to work with such professionals.

FAVORITE HOBBIES

Traveling, listening to electronic music, hiking

FAVORITE FOODS

Pasta, seafood, burgers, sushi

FAVORITE BOOKS

The Prince by Niccolò Machiavelli, Politics by Aristotle

FAVORITE MOVIES

The Invisible Guest, Kill Bill, The Day After Tomorrow

CERTIFICATIONS

Amazon Advertising

Josh Smith

Brand Director

Josh is a Philadelphia native who graduated from Seton Hall University with a Bachelor’s degree in Political Science, Philosophy, and Economics. His passion for learning and data analysis led him to a career in digital marketing, where there is always something to learn! His interest in eommerce was first sparked when he was working in an Amazon facility and decided he wanted to master Amazon’s platform himself. He has since had the opportunity to grow numerous brands and sell his own products through the Amazon Marketplace.

FAVORITE HOBBIES

Music, horticulture, writing, meditation, exercise, ancient civilizations, philosophy, and astronomy.

FAVORITE FOODS

Seafood and southwest!

FAVORITE BOOKS

Fingerprints of the Gods by Graham Hancock, How to Win Friends and Influence People by Dale Carnegie, and Thus Spoke Zarathustra by Friedrich Nietzsche

FAVORITE MOVIES

Fight Club, Step Brothers, and Waking Life.

CERTIFICATIONS

Amazon Advertising

Jawad Rasool

DSP Team Lead

Jawad grew up in (Luton) on the outskirts of London. He is a serial entrepreneur. He has built Amazon stores from scratch and flipped to different companies. He has 3+ years of experience in Demand Side Platform (DSP). He believes time management is very important skill to scale the business. He is a big fan of Kobe Bryant (Lakers) because of his work ethics. Jawad loves running and cycling.

FAVORITE HOBBIES

Running, cycling

FAVORITE FOODS

Chicken and steak

FAVORITE BOOKS

Shoe Dog by Phil Knight

FAVORITE MOVIES

The Big Short, The Pursuit of Happiness

CERTIFICATIONS

Amazon DSP, Amazon Advertising

Janita Habib

Data Entry Specialist

My name is Janita Habib. Just an introvert, who loves to travel, books, cats, tea, sunny days, and a night owl. I joined the Canopy team back in 2020. Joining the tribe was the best thing in the terrible covid. It has always been fun to be a part of Canopy.

FAVORITE HOBBIES

I love to travel and read. Whenever I have time, I try to explore new places, a new coffee shop, or a book

FAVORITE FOODS

Biryani, chicken BBQ, and Black Forest cake

FAVORITE BOOKS

Divine Speech, When Life Begins

FAVORITE MOVIES

Everest and The Wildest Dream

CERTIFICATIONS

I have Microsoft Excel Basic certification from Extreme Commerce as I am a data entry specialist here

Irrum Doss

Vice President of Partner Success

Irrum began her career in Canada’s scrappy startup world, working across various roles at small tech companies in the early 2000s. She later landed in affiliate marketing, partnering with publishers on Myspace to generate millions of dollars in yearly revenue via ringtones, mobile dating, gaming and health/wellness. In 2012, Irrum relocated to NYC to join the e-commerce world, specializing in merchandising, vendor management and digital marketing. During her tenure there, she helped generate over one billion dollars to-date in e-commerce sales. Today, Irrum has created the Partner Success Department from the ground up at Canopy Management, managing an ever growing team and strategic partnerships. Irrum was also the recipient of “2021 Top 100 Influencers in Marketing & Advertising Award” at the Marketing 2.0 Conference in Las Vegas.

FAVORITE HOBBIES

Travel, sun, beaches, convertibles, my great dane puppy, ice cream, Disney, and if all at the same time, even better. One more thing, the GOAT: Michael Jordan.

FAVORITE FOODS

Sushi and maybe steak for when I am not a pescatarian.

FAVORITE BOOKS

Gone with the Wind and anything Jane Austen.

FAVORITE MOVIES

Rocky, Jerry Maguire, LOTR, Harry Potter, Star Wars (not Phantom Menace), Marvel, and of course anything DISNEY

Gary Ihar Anfimau

Brand Director

I got into the Amazon space in 2017. To learn it all, I worked with a few Amazon sellers before I met Brian Johnson in 2018. You know the rest.

FAVORITE HOBBIES

I’m studying for a maths degree, which is sort of a hobby, too. I also like hiking and snowboarding.

FAVORITE FOODS

I turned vegetarian in summer 2022. I like eggs, beans, fried potato, falafel and sushi.

FAVORITE BOOKS

4-Hour Work Week was my favorite for a long time. Not sure about now, as I have not been reading much recently.

FAVORITE MOVIES

Zorba the Greek, It’s a Wonderful Life

CERTIFICATIONS

Amazon Ads Certification and a few Python classes

Flora Carmen

Ad Specialist

Flora grew up in the province of Leyte before attending university in Manila. Having been independent since university, Flora is a proactive and goal-driven individual. She earned a Bachelor of Science in Financial Management Accounting degree from the Technological Institute of the Philippines and started her career as a bookkeeper. After meeting a friend/seller on Amazon, she became interested, studied how it’s done, and had been doing Amazon PPC.

FAVORITE HOBBIES

Travelling & Cooking

FAVORITE FOODS

Pancit & Adobo

FAVORITE BOOKS

Psycho-Cybernetics

FAVORITE MOVIES

Romantic Comedy Movies

CERTIFICATIONS

Amazon Advertising Foundations Certification, Sponsored Ads Certification

Farmaan Khan

Ad Specialist

Farmaan is a native of Hyderabad, India with a bachelor’s degree in Mechanical Engineering. Instead of working in an engineering firm, his interest grew more after graduation when he saw people selling on Amazon and advertising their products. He was always curious about digital marketing/online e-commerce platforms and learning about customer buyer psychology by analyzing the data. This led him to pursue a career in Amazon PPC, and he decided he wanted to master Amazon’s advertising. He has since had the opportunity to grow various brands’ profitability. He loves to analyze the data, create strategies beneficial for sellers, and is very passionate about his role including his responsibilities.

FAVORITE HOBBIES

Cooking, Travelling

FAVORITE FOODS

Burger, Biryani, double-cheese pizza, anything with cheese

FAVORITE BOOKS

Rich Dad, Poor Dad

FAVORITE MOVIES

Interstellar

Faraz Khan

Ad Specialist

FAVORITE HOBBIES

My hobbies are hiking, traveling, cooking, etc.

FAVORITE FOODS

I’m not that foody, but I like fried rice and chocolates.

CERTIFICATIONS

Bachelor in Software Engineering and Master in Project Management.

Erika Garza

Director of Amazon Programmatic

Austinite. Military Brat. Traveler. Dancer. I found Canopy during the pandemic and landed my dream job.

FAVORITE HOBBIES

Quadskating, Salsa dancing, Skiing, Disco

FAVORITE FOODS

Ribeye – Rare

FAVORITE BOOKS

The Bible, Kurt Vonnegut, Tom Robbins

FAVORITE MOVIES

Guardians of the Galaxy, Pulp Fiction, Snatched

CERTIFICATIONS

Tradedesk, Amazon DSP Advanced

Burhan Yaseen

Ad Specialist

Burhan was born and raised in Punjab, Pakistan. He attended Hitec University in Punjab where he got his bachelor’s degree in Electrical Engineering. Instead of working in the power generation industry, his interest in selling online intrigued him to pursue a career in the ecommerce industry. He has been in the Amazon Industry for more than 2 years. Having extensive experience working with multiple Agencies of Pakistan and a couple of US-based SMEs, Burhan is currently working “Under the Canopy” and takes pride in helping partners to maximize their sales capacity while maintaining healthy returns. Burhan loves analyzing data to make informed decisions and is very passionate about his role as a PPC Specialist. Burhan looks forward to building his own brand on Amazon soon.

FAVORITE HOBBIES

E-Sports, Cricket

FAVORITE FOODS

Burger, pizza, pasta, anything chocolate, iced tea, biryani, Lab e Shireen

FAVORITE BOOKS

Not much of a reader but does have some interest in novels

FAVORITE MOVIES

True crime, mysteries, thrillers (documentaries/series/movies)

CERTIFICATIONS

Sponsored Ads Foundation Certification, Amazon Retail for Advertisers Certification

Bogdan Barladeanu

Amazon Advertising - Ad Team Manager

When I joined Canopy, I was an Amazon Seller and helped several companies develop on Amazon. I had encountered many problems related to Amazon advertising, and being passionate about this field, I kept hearing about Brian Johnson as the best in the world. So I did a lot of research and went through the Sponsored Products Academy course created by Brian Johnson and Brian Burt, which helped me tremendously for a long time. In a short period, I joined Canopy. I must say that it has been a great adventure.

FAVORITE HOBBIES

Spending time with my family, I like various outdoor activities, sports, running, watching movies, reading, and traveling.

FAVORITE FOODS

Pizza

FAVORITE BOOKS

Rich Dad, Poor Dad

FAVORITE MOVIES

The Godfather

CERTIFICATIONS

Amazon Sponsored Ads Certification, Amazon DSP Certification, Amazon Advertising Campaign Planning Certification, Amazon Retail for Advertisers Certification, Sponsored Products Academy, Amazon Sponsored Brands Certifications, Amazon Sponsored Display Ads Certifications

Ben Rocha

Junior Ad Specialist

Benjamin started his adventure of working in the advertising space in 2018. As a person full of ambition, tenacity, and the willingness to learn new things He came across Sponsored Products Academy (SPA) and dedicated his time to learning all there is to know about AMZ advertising. Benjamin has worked for Canopy for over 4 years and has loved every bit of the company. Canopy has the best PPC Advertising Specialist on the market. Benjamin continues to learn about new advertising tactics. He grew up in the South West part of Texas.

FAVORITE HOBBIES

Hiking, camping, trail mini-bike riding & listening to music.

FAVORITE FOODS

Red chili enchiladas, BBQ brisket, and New Mexico-style green chili burgers!

FAVORITE BOOKS

Rich Dad Poor Dad, 50th Law, 48 Laws of Power & most important the Holy Bible!

FAVORITE MOVIES

Tombstone, Bourne Identity series, Young Guns.

CERTIFICATIONS

Amazon Advertising PPC

Anna Samofalova

Brand Director

Anna has been working with Amazon Ads since 2017. Before she joined the Canopy Tribe, she managed SPA, SBA, PDA campaigns in US, CA, UK & EU markets for products in the Electronics category. Also, she is experienced with Google Ads and Facebook Ads.

FAVORITE HOBBIES

Snowboarding & learning Spanish. I’m a music fan and attend a lot of alternative concerts and music festivals.

FAVORITE FOODS

Salted caramel desserts

FAVORITE BOOKS

Digital marketing, Sci-fi, popular science

FAVORITE MOVIES

Love Game of Thrones and other top rated series

Andrey Totskiy

Ad Specialist

My friends who work in Canopy told me a lot about this company. So I decided to challenge myself. And here I am, working alongside the strongest team ever.

FAVORITE HOBBIES

Hiking, travel, football

FAVORITE FOODS

All Ukrainian food

FAVORITE BOOKS

The War of Art by Steven Pressfield

FAVORITE MOVIES

Nolan’s Batman

Thalia Cook

Accounting Assistant

I am currently a student at Grayson College pursuing a degree in accounting. I live in North Texas but am originally from Hawaii. I heard about Canopy through Brandy! She thought it would be a great learning opportunity for me since I am in school for accounting. I also thought it would give me some good experience.

FAVORITE HOBBIES

I love doing makeup for fun, nature photography, and taking my dog on hikes.

FAVORITE FOODS

I’ll never say no to chicken alfredo.

FAVORITE BOOKS

My favorite books are Pride and Prejudice, Island of the Blue Dolphins, and The Princess Bride.

FAVORITE MOVIES

Pride and Prejudice, Finding Nemo, Chucky

Brock Daniels

Vice President of Finance

As the Financial Controller at Canopy Management, Brock brings the passion and excitement to manage the company’s intricate international financial structure. Responsible for overseeing all facets of accounting and finance, Brock drives the company mission and core values, operations, and engagement with the Executive Team. He has turned the organization around by aligning the day-to-day work with values around compliance, integrity, and company growth. Exuding a dynamic, fun, and influential leadership style that motivates, Brock successfully balances the needs of several company entities, is specialized in hiring and mentoring, and has restructured the company to maintain GAAP and IFRS regulations. Brock holds his post graduate certification in Sustainable Business Management from Harvard University.

Outside of work you will find Brock exploring his “backyard” in the Willamette Valley of Oregon, wine tasting, and trying new restaurants. A true foodie, Brock loves writing recipes, taking international cooking classes, and building his wine collection!

Brandy Kamai

Assistant Financial Controller

Patrick Donelan

Chief Brand Officer

Serial entrepreneur with 10 years of experience in ecommerce. Founded, built, and sold multiple 6 figure ecommerce businesses, in various market niches, over the past several years. Adept at developing strategies and tactics to manage various digital media campaign platforms, including paid search, display, video, and mobile.

FAVORITE HOBBIES

Golf

FAVORITE FOODS

Steak

FAVORITE BOOKS

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

FAVORITE MOVIES

The Godfather

Haley Burt

Chief Operations Officer

Brian Burt

Chief Executive Officer

Brian is a New Jersey native but spent the majority of his life in Arizona and Chicago before moving to Austin to launch Canopy with Brian Johnson. Having founded (more than a handful) of successful ventures & a successful Amazon seller himself, Brian Burt is considered to be one of the top digital marketers in the world and a leading mind in the Amazon community.

FAVORITE HOBBIES

Guitar, design, video creation, photography, travel & cars.

FAVORITE FOODS

All the foods!

FAVORITE BOOKS

Steal Like An Artist, The 4-Hour Work Week, DotCom Secrets, People First Culture, Delivering Happiness, Play Bigger.

FAVORITE MOVIES

The Matrix

Certifications

Amazon Ad Certified, 10,000 hours of field experience

Matt Atkins

Senior Account Executive

Matt started selling things online in 2013. His first business a healthy meal prep service that delivered fully prepared meals to CrossFit gyms. He started selling products on Amazon in 2017, and launched his first brand of two brands on the platform in 2020. He is also a coach for aspiring e-commerce entrepreneurs.

Favorite Hobbies:
Traveling with his wife, visiting his adult kids and soon to be grandkids, and reading.

Favorite Food:
Tacos and BBQ

Favorite Book:
How To Win Friends And Influence People, The Power of Habit, Traction

Favorite Movie:
Karate Kid

Alex Villavicencio

Ad Specialist

I was born in Paterson, NJ and moved to Pennsylvania at 12 years old. I started Amazon by luck in a small mom-and-pop shop and slowly worked my way up the joining Canopy after 2 years of learning and going to school to become a vet tech. I love dogs and have two chihuahuas (Lulu and The Bro).

FAVORITE HOBBIES

Weightlifting and video games

FAVORITE FOODS

Seafood and pierogies

FAVORITE BOOKS

Salem’s Lot and The Expanse

FAVORITE MOVIES

Aliens and 2001: A Space Odyssey

Aadil Qamer

Ad Specialist

Aadil was raised in Calgary, Canada, where he developed a passion for the digital world early on during his undergrad, working as a Student Technician and Resources Tutor for over 4 years. His love for digital technology and passion for education led him to pursue a Bachelor of Education from the University of Calgary and a Master of Educational Technology specializing in online teaching from Boise State University. In 2016, Aadil started diving deep into ecommerce and digital marketing, where he started as a freelancer to now developing into a profession. Aadil has worked with small start-up brands as well as multi-million dollar brands. As a brand builder and seller, Aadil is always striving to learn about successful brand-building and aspects related to SEO, Design, Catalog, and PPC, which are foundational to the success of e-commerce brands. This is how and why Aadil found himself under the Canopy!

FAVORITE HOBBIES

Listening, reading, and watching content related to personal and professional development

FAVORITE FOODS

Mangoes, pizza, fries, shawarma, Thai

FAVORITE BOOKS

Rich Dad, Poor Dad. The Power of Habit

FAVORITE MOVIES

Any movie with Action. Jason Statham, Dwayne Johnson, Vin Diesel, Kevin Hart, Tom Cruise, and Liam Neeson are among my favorites

CERTIFICATIONS

Amazon Ads Accreditation