THE SMARTEST MINDS IN AMAZON, TOGETHER UNDER THE CANOPY.

Built by Amazon Sellers… for Amazon Sellers;
The CANOPY ‘Tribe’ is a team founded by Top Amazon Executives, Multi-Million Dollar Sellers,
Award Winning Experts & Amazon Accredited Professionals.

Founder & CEO

Brian Burt

Founder & Chief Technology / Innovation Officer

Brian R Johnson

Director of Operations

Jeremy Hunter

VP of Strategic Projects

Haley Rachel

Listing Optimization Manager

Steve Pattison

Chief Revenue Officer (CRO)

Gary Perez

Founder & CEO

Brian Burt

Brian is a New Jersey native, but spent the majority of his life in Arizona and Chicago before moving to Austin to launch Canopy with Brian Johnson. Having founded (more than a handful) of successful ventures & a successful Amazon seller himself, Brian Burt is considered to be one of the top Digital Marketers in the World and Leading Mind in the Amazon Community.

Favorite Hobbies: Guitar, Design, Video Creation, Photography, Travel & Cars.
Favorite Foods: All the foods!
Favorite Books: Steal Like An Artist, The 4 Hour Work Week, DotCom Secrets, People First Culture, Delivering Happiness, Play Bigger.
Favorite Movies: The Matrix.

Founder & Chief Technology / Innovation Officer

Brian R Johnson

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.

Favorite Hobbies: Studying Gravity & Magnetism
Favorite Foods: BBQ Ribs, Pizza, Cherry Cobbler
Favorite Books: How Gravity Works,
Favorite Movies: The Thing, The Thing 2, Lord of War

Director of Operations

Jeremy Hunter

Born and raised in southern California but was relocated to New York in 1999 by Citigroup. Amazon seller since 2008 and consultant to other sellers since 2013. Before that spent several years running a SaaS email company with just over 100 employees and another 7 years before that as VP of eCommerce for a division at Citigroup.

Favorite Hobbies: Cycling, Video Games, Fantasy Sports
Favorite Foods: Chocolate Cake
Favorite Books: The Caine Mutiny, The Firm, Attachments

VP of Strategic Projects

Haley Rachel

Haley was born in Connecticut and raised in Houston, TX. She got her Bachelors of Science in Biochemistry at the University of Texas in Austin before becoming a member of Canopy. While getting her degree, Haley worked in labs synthesizing carcinogenic proteins and testing small molecules as potential inhibitors. She also worked in a computational biophysics lab simulating conformational changes in protein structures using super computers.

Favorite Hobbies: reading, running, & playing video games
Favorite Foods: tacos, seafood, & fondue
Favorite Books: Pillars of the Earth, Dune, Shantaram

Listing Optimization Manager

Steve Pattison

Born and raised in a small town in western New York, Steve has had the great fortune of living and working in a variety of interesting places as he and his wife moved frequently to pursue her career in fashion design. Steve is an experienced manager with a demonstrated history of successful leadership in the retail industry. Skilled in trend analysis, visual merchandising, retail sales, training, and store management. Obsessed with conversion rates, efficiencies, and identifying untapped potentials, Steve is a business development professional with a Bachelor’s degree in Psychology from SUNY Fredonia.

Favorite Hobbies: Collecting and preserving retro video games, skateboarding, cars, music, film, traveling, and hanging out with my wife and our puppy
Favorite Foods: Good pizza and great coffee
Favorite Books: Orwell’s 1984, anything by Kurt Vonnegut
Favorite Movies: Anything that succeeds in telling a great story

Chief Revenue Officer (CRO)

Gary Perez

Gary grew up in Houston before attending the University of Texas where he earned a degree in accounting. He has 20+ years of experience in the digital/eCommerce ecosystem, largely spent scaling SMB sales teams for digital ad platforms like Google, Spiceworks, and Under Armour. For the last four years, he’s been on the agency side, focused on paid social, helping small and medium businesses run successful campaigns on Facebook/Instagram, Pinterest, and TikTok. Gary is married to his wife Suzanne and has 11-year-old twins at home (boy/girl). He enjoys playing tennis, exploring new taco places around Austin, and traveling to favorite cities like New York, Vancouver, and San Diego.
Favorite Foods: Tacos, beef.
Favorite Books: Mystery fiction, especially detective tales by Louise Penny. I also enjoy an occasional biography (Bo Jackson, Rafael Nadal, Andre Agassi). 
Favorite Movies: Ferris Bueller’s Day Off

Meet Your
New Partners

When You’re With Canopy You’re
More Than a Client… You’re a Partner

PPC Account Manager

Anna Samofalova

PPC Account Manager

Gary Anfimau

Advertising Specialist

Jason Hunter

Senior PPC Account Manager

Tim Lyons

Director of Amazon Advertising

Patrick Donelan

PPC Product Manager

Sean Stone

Executive Assistant

Victoria Scott

Junior Advertising Specialist

Ben Rocha

Senior Advertising Specialist

Bogdan Barladeanu

Advertising Specialist

Chester Damalerio

Advertising Specialist

Juliette Costongs

Human Resources Manager

Jeremy Calcote

Sales Professional

Matthew Atkins

Advertising Specialist

Colby Brister

Advertising Specialist

Lauren Tornow

Recruiting Assistant

Kenneth (Kenny) Price

PPC Account Manager

Mark Houng

Data Entry Specialist

Jarred Simmons

Financial Controller

Madison Dinkelmann

Sales Professional

Blake Hilton

Advertising Specialist

Joydeep (Joy) Singh

Junior Advertising Specialist

Sergei Kireev

Graphic Designer

Ben Jinkins

Customer Service Representative

Ashley Heitmann

Graphic Designer

Ashlynn Feather

Advertising Specialist

Andrew Johnson

Technical Sales Specialist

Craig Wetter

Project Manager

Melissa Murphy

Advertising Specialist

Alex Villvincencio

SaaS Product Manager

Sana Shaikh

Head of Partner Success

Irrum Doss

DSP Manager

Erika Garza

Advertising Specialist

Tung (Neo) Sai

Junior Advertising Specialist

Pavel Zindra

Advertising Specialist

Josh Smith

Advertising Specialist

Cory Chin

Copywriter

Shanae Hardy

Lead Talent Acquisitions Specialist

Ryan Goetsch

Jr. Project Administration Intern

Abdul Shaikh

Advertising Specialist

Fernando Barbosa de Azevedo

Advertising Specialist

Pavel Mikush

PPC Account Manager

Anna Samofalova

Anna has been working with Amazon Ads since 2017. Before she joined the Canopy Tribe, she managed SPA, SBA, PDA campaigns in US, CA, UK & EU markets for products in the Electronics category. Also, she is experienced with Google Ads and Facebook Ads.
Favorite Hobbies: Snowboarding & learning Spanish. I’m a music fan and attend a lot of alternative concerts and music festivals
Favorite Foods: Salted caramel desserts
Favorite Books: Digital Marketing, Sci-fi, Popular Science
Favorite Movies: Love Game of Thrones and other top rated series

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PPC Account Manager

Gary Anfimau

After working two years teaching English, Gary realized he wanted to be a part of fast-growing digital/tech industry. Being a fast learner, he got into digital marketing working with a few established Amazon sellers helping them grow their businesses. As a side project, he also got experience in Conversion Rate Optimization and Web Analytics using Google Analytics. In December 2017 Gary started working with Brian R Johnson and was the first employee at Canopy back in April 2018. Working at Canopy ignited his interest in Data Analysis and Data Science.
Favorite Hobbies: Learning, Science, Brazilian Jiu Jitsu, Dogs
Favorite Foods: I eat everything. I really like fish. As for desserts, I like French pastry.
Favorite Books: 80/20 Principle, 4-Hour Workweek
Favorite Movies: No favorites really.

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Advertising Specialist

Jason Hunter

Jason was born in Washington state and raised in Rochester New York. He fell in love with weightlifting at a young age and he’s only had one job which is Amazon so he only knows two things. Weightlifting and Amazon!

Favorite Hobbies: Weight lifting/Working out
Favorite Foods: Chicken and rice / Muffins
Favorite Books: I don’t read very often so I don’t have a favorite book
Favorite Movies: Troy
Senior PPC Account Manager

Tim Lyons

Tim spent 7 years as an educator and technology coordinator before working as Technology Director for a school district for 4 years. Tim and his family hit the road for some adventures and landed in California where he’s worked as a freelance web developer and digital marketer. He got involved with Amazon in 2015 and enjoys the data-driven process of PPC management!
Favorite Hobbies: Avid skier and fly fisherman – huge love of soccer
Favorite Foods: Smoothies, sushi, and jerky (not at the same time!)
Favorite Books: The River Why
Favorite Movies: Tommy Boy

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Director of Amazon Advertising

Patrick Donelan

Serial entrepreneur with 10 years experience in eCommerce.
Founded, built and sold multiple 6 figure eCommerce businesses, in various market niches, over the past several years. Adept at developing strategies and tactics to manage a wide variety of digital media campaign platforms, including paid search, display, video and mobile.
Favorite Hobbies: Golf
Favorite Foods: Steak
Favorite Books: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Favorite Movies: The Godfather

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PPC Product Manager

Sean Stone

Hi I’m Sean! Before starting my own Amazon business (which I currently run while working at Canopy), I worked in B2B sales for 7 years. My last job, I was the first business development hire for a software development consulting company and I helped them grow from 30 to 170 employees. I consider myself to be a lifelong learner and lover of travel. I’m currently in the process of learning how to surf. You can talk to me about pretty much anything, except about Mayonnaise and Mustard. I hate both of those “condiments” passionately. And drum circles. Drum circles are the mayonnaise of music. In case it’s not obvious, I like to joke around. I love Amazon and am super passionate about the way this space is growing. I’m passionate about PPC and the huge value it can add to growing a business. I am really excited to be here at Canopy and help other sellers grow their businesses!
Favorite Hobbies: Surfing, Traveling
Favorite Foods: Anything Chocolate
Favorite Books: Four Hour Work Week, The Alter Ego Effect, The Obesity Code
Favorite Movies: Fight Club

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Executive Assistant

Victoria Scott

In the past, when people have asked me where I’m from, I’ve always responded with “I don’t know yet.” Until now. Between my father being in the military, my own stint of research scholarships and fellowships at land grant universities for soil enzymology, and managing an internationally traveling country music band, I’ve been to a lot of places. Between the culture, music, tech, food, and beautiful outdoor scenery, I can truly say that I’ve now found my home in Austin.
Favorite Hobbies: Fitness, Hunting, Gardening, Cooking
Favorite Foods: Anything spicy.
Favorite Books: Animal, Vegetable, Miracle by Barbara Kingsolver. She hasn’t written one that I don’t love. Her restaurant is pretty cool too.
Favorite Movies: Tombstone

Junior Advertising Specialist

Ben Rocha

Ben Studied SPA 1 &2 , and worked with Brian J. for over 6 months prior to Canopy as a Support Specialist. Ben is currently working as a Jr Advertising specialist.
Favorite Hobbies: Working on cars & enjoying nature.
Favorite Foods: BBQ Ribs
Favorite Books: Rich Dad Poor Dad
Favorite Movies: Tombstone

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Senior Advertising Specialist

Bogdan Barladeanu

Bogdan has studied economy and graduated from the Academy of Economic Studies in Bucharest.

  • Administration on a Comercial Company in Focsani Romania
  • Bucharest City Hall – Local budget and financial control preventive
  • Bancpost SA – Bank – Relationship Manager

Favorite Hobbies: traveling, running, cycling, tennis, skiing, swimming, outdoor activities, play with my kids
Favorite Foods: Pizza, Smoothies, Chocolate
Favorite Books: Born to run, The Monk Who Sold His Ferrari, The Diamond Cutter
Favorite Movies: The Godfather, Schindler’s List, The Scent Of A Woman
Favorite Singer: Elton John

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Advertising Specialist

Chester Damalerio

My name is Chester from the Philippines. I have been an Amazon ad specialist for 6 years. I started as a graphic designer and later fell in love with data analytics and digital advertising. Other than Amazon PPC, I am also a social media strategist, email marketer and a google ads specialist.
Favorite Hobbies: Collecting Marvel action figures and comics. Taking care of exotic pets.
Favorite Foods: Graham Cake
Favorite Books: Angels and Demons
Favorite Movies: Dude, wheres my car?

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Advertising Specialist

Juliette Costongs

I am Juliette Costongs, I’m from the Netherlands but currently living in Barcelona, Spain with my boyfriend and our crazy but sweet dog Iggy Pup. After years of experience in digital marketing I’ve narrowed my focus to Amazon PPC and helping clients optimize there accounts. In my free time I like to go hiking, swimming, or anything active and outdoors.

Favorite Hobbies: My dog Iggy, Crossfit, Reading, Hiking
Favorite Foods: Pizza 😉
Favorite Books: Can’t Hurt me – David Goggings, The 5 am club – Robin Sharma, The power of Habit – Charles Duhigg
Favorite Movies: Rocky, White Chicks

Human Resources Manager

Jeremy Calcote

Jeremy is currently living in Colorado Springs, CO but has had the opportunity to call many places home over the years. After graduating from Colorado State University in Fort Collins, CO with a degree in Sociology he jumped into the business world with both feet. He currently specializes in Business-to-Business Sales and Marketing but also has over five years of experience in Human Resources. Jeremy is also a professional commercial actor who hopes to someday appear in a major television show or film.
Favorite Hobbies: Acting, martial arts, videography, All things nerdy (video games, comics, etc)
Favorite Foods: Southern comfort foods and cheesecake
Favorite Books:  The Name of the Wind, Who Moved My Cheese, The Icewind Dale Trilogy
Favorite Movies:  The Lord of the Rings Trilogy, The Secret Life of Walter Mitty, Avengers Endgame

Sales Professional

Matthew Atkins

Born and raised in Colorado, moved to San Diego for high school. After short stints in South Carolina and Houston, moved back to Denver to raise our blended family of 6 kids ranging in age from 15-25. My wife, our youngest, and I moved to San Antonio last year to be closer to family. I worked in IT for 12 years before catching the entrepreneurship bug 7 years ago. I’ve been involved in a few projects in partnership with my sister, our most favorite being the Amazon FBA business model. We’ve been selling on Amazon for 2 years and are having a BLAST. I am a data nerd, love being involved in building brands, and I am ridiculously excited about the next phase of my career, helping other entrepreneurs grow their brands with my new Canopy Management family!

Favorite Hobbies: I’m a passionate reader and student, lover of fitness, traveling with my wife, and a terrible golfer.
Favorite Foods: Love me some Texas BBQ and Tex-Mex but also miss Colorado’s very different Mexican food.
Favorite Books: The 4-Hour Workweek, DotCom and Expert Secrets, and my guilty pleasure is the Hunger Game series. Don’t judge me, I have teen daughters.
Favorite Movies: Most Quentin Tarantino movies, Forrest Gump, and National Lampoon’s
Advertising Specialist

Colby Brister

Husband, Father (Girl Dad), & Full time Digital Marketer since 2010 with heavy Amazon focus since 2013.
Favorite Hobbies: Outdoors, Hide and Seek, Barbie Jeep Rides
Favorite Foods: Pecan Pie
Favorite Movies: Step Brothers, Super Troopers

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Advertising Specialist

Lauren Tornow

My name is Lauren Tornow. I am a recent college graduate with a Bachelors of Science in Marketing. If I’m not at work I most likely have a camera in one hand and coffee in the other. Nothing makes me happier than a plane ride to a new place. I am so grateful to be a part of Canopy Management and I can’t wait to for the rest of my adventure in the Canopy Rainforest!
Favorite Hobbies: Photography, videography, & travel
Favorite Foods: Coffee, coffee, and more coffee (but for real I love almost all foods)
Favorite Books: Thinkertoys
Favorite Movies: I can’t choose-but most likely all things Disney!

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Recruiting Assistant

Kenneth (Kenny) Price

My name is Kenny Price and I have been a recruiter for 7 years. I am a former college football and baseball player that earned a Master’s Degree in Sociology. I have been married for 4 years and have 2 sons!

Favorite Hobbies: Sports and Music
Favorite Foods: Chicago Style Pizza and Cinnamon Roles
Favorite Books: I still love Goosebumps!
Favorite Movies: Any Will Smith Movie
PPC Account Manager

Mark Houng

Born in Taiwan, but spent the majority of my childhood in Buenos Aires and LA. In 1999 I moved back to Taiwan in search of my next opportunity and fell in love with the city where I met my wife and got married.
I first learned about digital marketing from Frank Kern so advertising for profits is what I truly believe in.
After coaching many clients on their physical products business, I was challenged by Kevin Nations to start my own Amazon business, and so I did and fell in love with selling on Amazon.
Favorite Hobbies: church, martial art, golf, tennis and marketing
Favorite Foods: err… so many. I’m not picky at all
Favorite Movies: Yip Man
Favorite Books: “How people change” by Timothy Lane, “Influence” by Robert Cildini, “Confession of an advertising man” by David Ogilvy, “Crush it” by Gary V, “Letting Go” by David Hawkins, “The power of vulnerability” by Brene Brown, and “Unlimited power” by Tony Robbins.

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Data Entry Specialist

Jarred Simmons

Hello my name is Jarred. I enjoy building computers, watching sports and spending time with family and friends. My favorite sports teams are the New York Yankees, Indianapolis Colts and the Vegas Golden Knights.

Favorite Food: steak, seafood and hamburgers.

Favorite Book:  The Silent Patient.

Favorite Movies: “Interstellar,” “Million Dollar Baby”, or “Vanilla Sky.”

Financial Controller

Madison Dinkelmann

My name is Madison Collett, and I have been crunching numbers for over fifteen years. I love traveling, freelance photography, working out and spending time with my family. I have a three year old little girl who is my world and in my extra time I work on giving her all the potential to be her best self. I am very excited to be joining the Canopy team and developing the accounting department.
Favorite Hobbies: Traveling, Photography, Working Out, Anything Outdoors
Favorite Foods: Potato Casserole
Favorite Books: High Performance Habits: How Extraordinary People Become That Way The Checklist Manifesto: How to Get Things Right The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Favorite Movies: Gladiator
Sales Professional

Blake Hilton

Blake Hilton currently resides in Fort Worth, TX where he has been his whole life. Blake attended Oklahoma State University where he studied Fire Protection Safety Technology. While in high school and college he worked as a Technology Specialist for Stream Realty Partners in Dallas, TX. After 9 years with the company Blake decided to take a different path into the sales world. Blake worked in commercial sales and had the privilege to work with various companies such as American Airlines, Charles Schwab, and Winstar Casino and Resorts. In his free time, Blake enjoys spending time with his son, friends, and family while enjoying working out and doing anything outdoors. Blake is very outgoing and likes to make everyone feel important and included, and he is rarely serious! Blake enjoys listening to music of all kinds, especially artists like Frank Sinatra and anything Texas Country. Lastly, Blake loves all foods and will try anything once!!

Favorite Hobbies: Spending time with my son, Sports, Working-out, and anything Outdoors
Favorite Foods: Steak, Pizza, Cheeseburger and Fries with a Strawberry Milkshake
Favorite Books: Cant Hurt Me, How’s Your Soul, Chase the Lion, Extreme Ownership
Favorite Movies: The Replacements, The Patriot, For the Love of the Game, and any Marvel movie!

Advertising Specialist

Joydeep (Joy) Singh

My name is Joydeep Singh (most people call me Joy), I was born in Jammu, Kashmir, India on March 24, 1990. I moved to the states in 1997 with my parents, we have lived in Houston, Texas ever since. I’m a graduate of University of Houston, College of Technology, Majoring in Computer Information Systems (CIS), class of 2018. I worked full time throughout my studies and until 2020, my previous roles have consisted of IT Systems Administration, Data Analysis and Tableau Developer. In the past 2 years, I have immersed myself in the area of eCommerce; specifically Amazon FBA. Using my skills of project management and designing, I have successfully launched a couple of products on Amazon and am still actively working on future designs. I’m really excited about my role as an Amazon PPC Ad Specialist, because I have a passion for this industry and plan to continue in this journey for a very long time.

Favorite Hobbies: Youtube, Netflix, eCommerce, Photo Editing, Drawing, Designing, Cars, Learning new skills
Favorite Foods: Tacos, Hamburgers, BBQ, Brisket, Honey Buns, Avocado
Favorite Books: Rich Dad Poor Dad
Favorite Movies: Ready Player One, Adam Sandler Movies (too many to count)

Junior Advertising Specialist

Sergei Kireev

Sergei was born in Russia and lived there for 18 years. Then relocated to Finland and have completed a Bachelors of Business Administration at Saimia University of Applied. During University studies became really interested in the concepts of digital marketing and different tools for advertising services and products online. Previous working experience as digital marketer and social media promotion manager. Strong desire towards learning and developing the skills and advertising and marketing.
Favorites Movies: Big Short, Forrest Gump, True Detective, Woody Allen’s movies
Favorite Book: Catcher in the Rye
Hobbies: Football (Soccer), Basketball, Ice Hockey, Biking, different other sports

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Graphic Designer

Ben Jinkins

My name is Ben Jinkins, I live in Austin Texas with my wife, Jessica and two dogs, Birdie and Nibbler. I love design, playing music, cooking and watching movies. During COVID I have watched the Harry Potter series at least 5 times and I’m not embarrassed about it… I’ve produced hundreds of ads, graphics and videos for products both digital and physical over the last eight years. I’m so excited to be joining the Canopy Management team and can’t wait to do great work for our clients!

Favorite Hobbies: Playing Guitar, rollerblading with my dog, watching movies.
Favorite Foods: Steak, Avocado, Fried Chicken
Favorite Books: Steal like an Artist, Chariots of the Gods
Favorite Movies: Orange County, Harry Potter, Avatar

Customer Service Representative

Ashley Heitmann

Hi there! I’m Ashley Heitmann, your Customer Service Representative with Canopy Management LLC. I have nearly 20 years of experience helping people just like you. Developing strong relationships is the foundation of everything I do, both professionally and personally. I owned and managed a Chiropractic and Sports Medicine Clinic in Madison, WI for a decade before moving to Austin, TX. Outside of work you will usually find me in the kitchen baking and fermenting or out in the garden and workshed. There’s always plants to grow, weeds to pull or projects to get creative with. I have two amazing daughters that I homeschool and enjoy spending time with and making a million messes! My partner in life is my husband, Dave, who makes life more colorful and adventurous– there is never a dull moment! My motto for life is “You are in control of your own destiny” I believe following this can make your life and business more meaningful and with a greater purpose as you control your path. I’m excited to help you follow yours.

Favorite Hobbies: Baking, Fermentation, Gardening, Hiking
Favorite Foods: Cookies
Favorite Books: The Harry Potter Series and the Outlander Series
Favorite Movies: Americas Funniest Home Videos

Graphic Designer

Ashlynn Feather

Ashlynn is a digital & print graphic designer with over 10 years of combined professional and freelance experience born and raised in Southern California, USA. I graduated with a BFA in Graphic Design from California Polytechnic University of Pomona. For fun I trail ride with my horse, mountain bike, rock climb, and play video games. Oh! And I’m secretly really good at ping pong.
Favorite Hobbies: Horseback riding, playing video games, and have recently gotten into mountain biking and rock climbing. Oh! And ping pong.
Favorite Foods: Mint chip ice cream
Favorite Books: The Harry Potter series
Favorite Movies: Ozark, The Office, Bad Blood, Stranger Things

Advertising Specialist

Andrew Johnson

Andrew was born in Minsk Belarus. He moved to the U.S. and lived in Florida for 3 years but eventually settled in PA and loves it there. Several years ago he discovered E-commerce and has been hooked on it ever since.

Favorite Hobbies:
Favorite Foods:
Favorite Books:
Favorite Movies:

Technical Sales Specialist

Craig Wetter

Craig is an Amazon Seller and also has a small consulting business specializing in e-commerce and process engineering. Craig worked for 25 years as an engineer in “corporate america” before resigning 5 years ago to become an entrepreneur. He is a 6-Sigma Black Belt and is giddy with excitement when he is playing with a big pile of data! Craig lives in Lexington Kentucky with his wife Anella who is a Regional VP of Sales with Carnegie Learning, a K-12 curriculum company.

Project Manager

Melissa Murphy

Melissa Murphy is a Yankee by birth, but a Southern girl at heart and loves living in Austin since 2009. She’s always been a champion for start-up businesses, which started as she watched her dad grow his plumbing franchise back in upstate New York, while she worked in the office. Since then Melissa has spent her entire career in start-ups, working closely with brilliant entrepreneurs that include her employers and the hundreds of small business owners she’s coached and consulted with. She loves very little more than to help business owners find and implement systems that leverage growth and has even earned the nickname “Velvet Hammer” for her ability to get things nailed down with a soft touch. Melissa secretly has a dream to revolutionize the way craft breweries operate to drive more growth in the industry, and spends a lot of her free time learning and plotting.
Favorite Hobbies: Exploring Austin, swimming, cooking, travel (especially a beach!)
Favorite Foods: Fruit (except cantaloupe or honeydew), seafood, chocolate and pretzels
Favorite Books: Rocket Fuel, Thrive, Brewing Up a Business, Tao of Pooh, Harry Potter books
Favorite Movies: Pink Panther movies, Elf, anything Disney

Advertising Specialist

Alex Villvincencio

Alex is a graduate of NCC with an Associates in Computer Science and General Studies. He is a tech guy through and through and love building computers and playing video games are his main hobbies. These hobbies  translate well into technical roles and he really enjoys doing keyword research. He has two dogs that are his best friends, Lulu and The Bro. He has a proven success in the past lowering ACoS and hopes to continue to learn better optimization strategies.

Favorite Hobbies: Video games and weight lifting
Favorite Foods: Anything with cheese and watermelon
Favorite Books: Salem’s Lot, IT
Favorite Movies: Aliens, 2001: A Space Odyssey, Twilight Zone

SaaS Product Manager

Sana Shaikh

Hi, I’m Sana. Before coming to Canopy Management I was working for another startup, ObtainCare. I have my Master’s in public administration from Illinois Institute of Technology and Bachelor’s in Biology from Northeastern Illinois University. Outside of work, I enjoy spending time with my family, playing tennis, reading and riding my bicycle.

Favorite Hobbies: Reading, playing tennis, cycling
Favorite Foods: Ice-cream
Favorite Books: Sun Tzu’s Art of War
Favorite Movies: A Beautiful Mind

Head of Partner Success

Irrum Doss

Irrum began her career in Canada’s scrappy startup world, working across various roles at small tech companies in the early 2000s. She later landed in affiliate marketing, partnering with publishers on Myspace to generate millions of dollars in yearly revenue via ringtones, mobile dating, gaming and health/wellness. In 2012, Irrum relocated to NYC to join the e-commerce world, specializing in merchandising, vendor management and digital marketing (including lifecycle, email, SMS, push notifications, PPC, Google shopping, social media, retargeting, influencer, affiliate). During her tenure there, she helped generate over one billion dollars to-date in e-commerce sales. Today, Irrum stays on the pulse of the latest digital strategies from her new residence in sunny Palm Beach, Florida.

Favorite Hobbies: Travel, Sun, Beaches, Convertibles, My Great Dane Puppy, Ice Cream, Disney and if its all at the same time even better. One more thing the GOAT: Micheal Jordan
Favorite Foods: Sushi and maybe steak for when I am not pescatarian
Favorite Books: Gone with the Wind and anything Jane Austen.
Favorite Movies: Rocky, Jerry Maguire, LOTR, Harry Potter, Star Wars (not Phantom Menace), Marvel and of course anything DISNEY

DSP Manager

Erika Garza

Erika is a native Texan and spent some time in Germany as a teen traveling with her military family before coming back to Austin. For the last 5 years, she’s worked with rapid-growth SaaS companies to consult with business owners on branding and strategy and built relationships with happy clients. During her time there, she shaped the customer experience while developing high-performance teams. She has a passion for working closely with teams and clients to discover pain points and provide a creative solution. Her love of digital marketing comes from experience in Facebook Advertising and Display Ads, and seeing the impact of data and creative strategy to grow companies. Most days, you can find Erika on a patio in Austin eating bbq, swimming in Barton Springs, or listening to comedy podcasts.

Favorite Hobbies: Salsa Dancing, bird watching, watercolors
Favorite Foods: Rare Ribeye Steak!
Favorite Books: Jitterbug Perfume, Tom Robbins, Kurt Vonnegut
Favorite Movies: Guardians of the Galaxy

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Advertising Specialist

Tung (Neo) Sai

I graduated as an Electrical Engineer, and I am passionate about learning and technology.  Some of the things I did:  rebuild car engine when I was 17th and went on to getting my automotive Smog License, work at Nummi (Toyota Factory), worked on LiDar System, started my own laptop repair business.  On my free time, I like to run, cook, and learn more about ecommerce.

Favorite Hobbies: Being outdoors, cooking, motorsports
Favorite Foods: Cinnamon buns!
Favorite Books: “The Practice” by Seth Godin
Favorite Movies: Taken

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Junior Advertising Specialist

Pavel Zindra

I have been working with Amazon PPC for over 3 years, working with sellers directly each time, and this is my first experience with an agency. Studied the relationship between supply and demand at Kiev National University of Economics. In Canopy I hope to improve my professional and communication skill. I’m interested in every kind of sports and natural science, I like crafting with hands and of course films. I’m glad to be part of the professional team and a good opportunity to improve my English.

Favorite Hobbies: Crafting, snowboarding, football, tennis, table tennis, hiking, and science.
Favorite Foods: Burgers and Borscht
Favorite Movies: Aviator, Blade Runner 2049, Matrix, Lord of the ring, Жмурки (Zhmurki)

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Advertising Specialist

Josh Smith

Josh is a Philadelphia native who graduated from Seton Hall University with a Bachelor’s degree in Political Science, Philosophy, and Economics. His passion for learning led him to a career in Digital Marketing, where there is always something to learn! His interest in E-Commerce was first sparked when he was working in an Amazon facility, and decided he wanted to master Amazon’s platform himself. He has since had the opportunity to manage advertising campaigns, research products, create listings, and sell his own products through the Amazon Marketplace.

Favorite Hobbies: Music, Horticulture, Writing, Meditation, Exercise, Ancient Civilizations, Philosophy, and Astronomy.
Favorite Foods: Seafood and Southwest!
Favorite Books: Fingerprints of the Gods by Graham Hancock, How to Win Friends and Influence People by Dale Carnegie, and Thus Spoke Zarathustra by Friedrich Nietzsche
Favorite Movies: Fight Club, Step Brothers, and Waking Life.

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Advertising Specialist

Cory Chin

Hi I am Cory, I am 25 years old, I am originally from New York and currently reside in Florida and I graduated from the University of South Florida with a degree in Finance. I have launched my own company in the beverage industry creating caffeinated energy and organic coffee shots. I am into all things cars, gaming, fitness and I enjoy traveling.

Favorite Hobbies: Working out, hiking, gaming
Favorite Foods: Pizza or sushi
Favorite Books: Seth Godin
Favorite Movies: Bad Boys, Rush Hour, Fast and The Furious

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Copywriter

Shanae Hardy

Shanae Hardy is a South Florida-based freelance journalist and copywriter. She graduated with a B.A. in journalism from the University of Central Florida in 2015 and went on to land marketing jobs at local businesses and brands, where she enhanced social media and digital marketing campaigns as a Content Editor and Copywriter. Along with forging a path in digital marketing, she is also a freelance journalist for the Miami New Times, where she covers music, culture, art, and news. When she’s not pressed for deadlines or drowning in emails, you can find her buried in a book or aimlessly scrolling social media.

Favorite Hobbies: Reading, working out, music, writing
Favorite Foods: Cookies and cream ice cream
Favorite Books: Sula by Toni Morrison Heavy by Kiese Laymon The Mothers by Brit Bennett
Favorite Movies: Grease

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Lead Talent Acquisitions Specialist

Ryan Goetsch

My name is Ryan Goetsch and I’m from Grand Haven, MI. I currently live with my wife, Beliana near West Palm Beach, FL and I’m joining Canopy with 7 years of experience in recruiting and talent acquisition.
 
Favorite Food: Tacos! Lots of Tacos!
Favorite Hobbies: Playing guitar, hunting, fishing, muscle cars
Favorite Movies: Forrest Gump, Gran Torino
Jr. Project Administration Intern

Abdul Shaikh

I have certifications in Full Stack Development. I am an avid learner and I always enjoy learning new things and stepping out of my comfort zone. My previous experiences have been in Customer Success roles and Sales roles, I am currently pursuing a career in tech.
Favorite Hobbies: Cooking
Favorite Foods: Ramen
Favorite Books: Man’s Search for Meaning by Victor E. Frankl Favorite Movies: Interstellar
Advertising Specialist

Fernando Barbosa de Azevedo

Fernando Azevedo is an electronic engineer and an Amazon Seller. He was born and raised in Brazil, and he lives now in South Florida. He is a book author on Macros for Excel, his start-up won a prize in new technologies in 2009. He used to work with Online Reputation Management dealing mostly with Brazilian politicians and businessmen. He used to manage SEO and Google/Facebook ads for multiple companies.
Favorite Hobbies: DJ-ing, cooking, online courses, tennis (which I am not good at), wine and food, dapper fashion, travel, private label, all new tech stuff.
Favorite Foods: Empanadas recently, pizza, pasta.
Favorite Books: Awaken the giant within – Tony Robbins, The art of war – Sun Tzu.

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Advertising Specialist

Pavel Mikush

My latest professional passion is to work with Amazon PPC since Amazon services became more significant in our daily lives. I started to learn deeply how Amazon PPC works a couple of years ago with the essentials oils brand. Before starting an Advertising path, I worked in Marketing and Software Development fields such as Robotics and Software developing apps, making people’s lives easier. I have participated in numerous conferences to broaden my mind, and for that same reason, I love to travel.
Favorite Hobbies: Running, Traveling, Golfing, Reading Books
Favorite Foods: Healthy burgers, hummus, desserts with Matcha
Favorite Books: Start with Why, Make your Bed, Leaders Eat Last

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