THE SMARTEST MINDS IN AMAZON, TOGETHER UNDER THE CANOPY.

Built by Amazon Sellers… for Amazon Sellers;
The CANOPY ‘Tribe’ is a team founded by Top Amazon Executives, Multi-Million Dollar Sellers,
Award Winning Experts & Amazon Accredited Professionals.

Founder & CEO

Brian Burt

Founder & Chief Technology / Innovation Officer

Brian R Johnson

Strategic Director of Marketplace Growth

Stefan Haney

Director of Operations

Jeremy Hunter

Project Manager

Haley Rachel

Listing Optimization Manager

Steve Pattison

Founder & CEO

Brian Burt

Brian is a New Jersey native, but spent the majority of his life in Arizona and Chicago before moving to Austin to launch Canopy with Brian Johnson. Having founded (more than a handful) of successful ventures & a successful Amazon seller himself, Brian Burt is considered to be one of the top Digital Marketers in the World and Leading Mind in the Amazon Community.

Favorite Hobbies: Guitar, Design, Video Creation, Photography, Travel & Cars.
Favorite Foods: All the foods!
Favorite Books: Steal Like An Artist, The 4 Hour Work Week, DotCom Secrets, People First Culture, Delivering Happiness, Play Bigger.
Favorite Movies: The Matrix.

Founder & Chief Technology / Innovation Officer

Brian R Johnson

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.

Favorite Hobbies: Studying Gravity & Magnetism
Favorite Foods: BBQ Ribs, Pizza, Cherry Cobbler
Favorite Books: How Gravity Works,
Favorite Movies: The Thing, The Thing 2, Lord of War

Strategic Director of Marketplace Growth

Stefan Haney

Stefan Haney is business and technology leader with over two decades of experience in ecommerce, software development, and supply chain. As a 15 year veteran of Amazon, with over 9 years at Accenture and internet startups, his experience includes building product, data, and engineering teams worldwide to drive innovation and business growth. Stefan is named in multiple patents for algorithms and processes built at Amazon.com after he joined in 2003. During his time at Amazon, his contributions scaled supply chain purchasing automation, drove massive growth of the Amazon seller Marketplace business and driven personalization of product display and purchases features in the Customer shopping experience worldwide.

Product Innovation across the Globe:
Under his direction, Stefan”s teams launched dozens of customer-facing products including Seller Pricing tools, Selling Coach recommendations, Seller Central small business management tools. Most recently his teams integrated data science into ecommerce shopping features on Amazon product pages and drove shopping expansions into Saudi Arabia, India, Turkey, Brazil and Australia. Stefan”s organization included Product Management, Software Engineering, Data Science, and Operations distributed across multiple locations worldwide.

As one of a few company wide customer experience bar raisers, Stefan reviewed hundreds of proposed initiatives across the company against the Amazon Flywheel. In addition, he taught the Amazon writing and innovation processes in quarterly group trainings and one-on-one mentoring. He lived these processes as a contributor or owner of dozens of documents to Amazon senior leaders resulting in the launches of new Amazon business such as Amazon Seller Lending, Amazon B2B marketplace, and Amazon Handmade.

Stefan”s business ownership also included responsibilities for growing the Used products business on Amazon. During this period of ownership, Stefan launched a certified refurbished product program achieving over $1Bn of annual revenue in the first 12 mos.

Technology Operations:
Beyond product management, Stefan built and led the worldwide operations and availability for Amazon.com product shopping pages through high traffic events such as Prime Day along with test, release and performance optimization for thousands of releases in a distributed service environment. His teams continually pursued and set new standards in software performance latency, automation, and data security.

Hiring and Organizational Development:
During his time at Amazon, Stefan conducted over 1300 phone and in-person behavioral interviews contributing to the employee growth of the Marketplace organization with 100”s of new hires. He served as an Amazon bar raiser training others on Amazon hiring practices and team development during rapid organizational growth.

Amazon positions:
Between December 2016 to August 2019, Stefan held the title of Director – Consumer Shopping Experience. Previously, Stefan held the position of Director – Seller Strategy and WW Sales Technology, while working at Amazon.com, Inc.. Stefan held this role for 21 months (March 2015 – December 2016). Before this, Stefan held the position of Director – Seller Experience, while working at Amazon.com, Inc.. Stefan occupied this position for 4 years (December 2010 – March 2015). Previously, Stefan held the position of Senior Manager Global Seller Tools, while working at Amazon.com, Inc.. Stefan held this role for 17 months (March 2009 – August 2010). Before this, Stefan held the position of Global Buying Systems Manager, while working at Amazon.com, Inc.. Stefan occupied this position for 5 years (November 2003 – March 2009).

Director of Operations

Jeremy Hunter

Born and raised in southern California but was relocated to New York in 1999 by Citigroup. Amazon seller since 2008 and consultant to other sellers since 2013. Before that spent several years running a SaaS email company with just over 100 employees and another 7 years before that as VP of eCommerce for a division at Citigroup.

Favorite Hobbies: Cycling, Video Games, Fantasy Sports
Favorite Foods: Chocolate Cake
Favorite Books: The Caine Mutiny, The Firm, Attachments

Project Manager

Haley Rachel

Haley was born in Connecticut and raised in Houston, TX. She got her Bachelors of Science in Biochemistry at the University of Texas in Austin before becoming a member of Canopy. While getting her degree, Haley worked in labs synthesizing carcinogenic proteins and testing small molecules as potential inhibitors. She also worked in a computational biophysics lab simulating conformational changes in protein structures using super computers.

Favorite Hobbies: reading, running, & playing video games
Favorite Foods: tacos, seafood, & fondue
Favorite Books: Pillars of the Earth, Dune, Shantaram

Listing Optimization Manager

Steve Pattison

Born and raised in a small town in western New York, Steve has had the great fortune of living and working in a variety of interesting places as he and his wife moved frequently to pursue her career in fashion design. Steve is an experienced manager with a demonstrated history of successful leadership in the retail industry. Skilled in trend analysis, visual merchandising, retail sales, training, and store management. Obsessed with conversion rates, efficiencies, and identifying untapped potentials, Steve is a business development professional with a Bachelor’s degree in Psychology from SUNY Fredonia.

Favorite Hobbies: Collecting and preserving retro video games, skateboarding, cars, music, film, traveling, and hanging out with my wife and our puppy
Favorite Foods: Good pizza and great coffee
Favorite Books: Orwell’s 1984, anything by Kurt Vonnegut
Favorite Movies: Anything that succeeds in telling a great story

Meet Your
New Partners

When You’re With Canopy You’re
More Than a Client… You’re a Partner

PPC Account Manager

Anna Samofalova

PPC Account Manager

Gary Anfimau

Senior PPC Account Manager

Jay Hunter

Senior PPC Account Manager

Tim Lyons

Director of Amazon Advertising

Patrick Donelan

PPC Product Manager

Sean Stone

Executive Assistant

Victoria Scott

Junior Advertising Specialist

Ben Rocha

Advertising Specialist

Bogdan Barladeanu

Advertising Specialist

Chester Damalerio

Advertising Specialist

Corin Prystal

Human Resources Manager

Jeremy Calcote

Office Manager

Shawna Sanford

Advertising Specialist

Colby Brister

Advertising Specialist

Lauren Tornow

Software Director

Kiran Kowlgi

PPC Account Manager

Mark Houng

Data Entry Specialist

Jarred Simmons

Software Product Manager

Ara Kevonian

Software Support

Ashish Kumar

Software Quality Assurance

Babita Bharaj

Junior Advertising Specialist

Sergei Kireev

Junior Advertising Specialist

Bianca Isbell

Software Development

Vidhi Bisht

Graphic Designer

Ashlynn Feather

Technical Sales Specialist

Craig Wetter

Project Manager

Melissa Murphy

Software Developer

Harsimranjeet Singh

Software Manager

Ramanuj Singh

Advertising Specialist

Tony Morse

Content Creator

Alexandria (Alex) Smythe

SaaS Product Manager

Sana Shaikh

Digital Media Buyer

Derek McNeil

Head of Marketing

Mike Speer

PPC Account Manager

Anna Samofalova

Anna has been working with Amazon Ads since 2017. Before she joined the Canopy Tribe, she managed SPA, SBA, PDA campaigns in US, CA, UK & EU markets for products in the Electronics category. Also, she is experienced with Google Ads and Facebook Ads.
Favorite Hobbies: Snowboarding & learning Spanish. I’m a music fan and attend a lot of alternative concerts and music festivals
Favorite Foods: Salted caramel desserts
Favorite Books: Digital Marketing, Sci-fi, Popular Science
Favorite Movies: Love Game of Thrones and other top rated series

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PPC Account Manager

Gary Anfimau

After working two years teaching English, Gary realized he wanted to be a part of fast-growing digital/tech industry. Being a fast learner, he got into digital marketing working with a few established Amazon sellers helping them grow their businesses. As a side project, he also got experience in Conversion Rate Optimization and Web Analytics using Google Analytics. In December 2017 Gary started working with Brian R Johnson and was the first employee at Canopy back in April 2018. Working at Canopy ignited his interest in Data Analysis and Data Science.
Favorite Hobbies: Learning, Science, Brazilian Jiu Jitsu, Dogs
Favorite Foods: I eat everything. I really like fish. As for desserts, I like French pastry.
Favorite Books: 80/20 Principle, 4-Hour Workweek
Favorite Movies: No favorites really.

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Senior PPC Account Manager

Jay Hunter

Senior PPC Account Manager

Tim Lyons

Tim spent 7 years as an educator and technology coordinator before working as Technology Director for a school district for 4 years. Tim and his family hit the road for some adventures and landed in California where he’s worked as a freelance web developer and digital marketer. He got involved with Amazon in 2015 and enjoys the data-driven process of PPC management!
Favorite Hobbies: Avid skier and fly fisherman – huge love of soccer
Favorite Foods: Smoothies, sushi, and jerky (not at the same time!)
Favorite Books: The River Why
Favorite Movies: Tommy Boy

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Director of Amazon Advertising

Patrick Donelan

Serial entrepreneur with 10 years experience in eCommerce.
Founded, built and sold multiple 6 figure eCommerce businesses, in various market niches, over the past several years. Adept at developing strategies and tactics to manage a wide variety of digital media campaign platforms, including paid search, display, video and mobile.
Favorite Hobbies: Golf
Favorite Foods: Steak
Favorite Books: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Favorite Movies: The Godfather

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PPC Product Manager

Sean Stone

Hi I’m Sean! Before starting my own Amazon business (which I currently run while working at Canopy), I worked in B2B sales for 7 years. My last job, I was the first business development hire for a software development consulting company and I helped them grow from 30 to 170 employees. I consider myself to be a lifelong learner and lover of travel. I’m currently in the process of learning how to surf. You can talk to me about pretty much anything, except about Mayonnaise and Mustard. I hate both of those “condiments” passionately. And drum circles. Drum circles are the mayonnaise of music. In case it’s not obvious, I like to joke around. I love Amazon and am super passionate about the way this space is growing. I’m passionate about PPC and the huge value it can add to growing a business. I am really excited to be here at Canopy and help other sellers grow their businesses!
Favorite Hobbies: Surfing, Traveling
Favorite Foods: Anything Chocolate
Favorite Books: Four Hour Work Week, The Alter Ego Effect, The Obesity Code
Favorite Movies: Fight Club

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Executive Assistant

Victoria Scott

In the past, when people have asked me where I’m from, I’ve always responded with “I don’t know yet.” Until now. Between my father being in the military, my own stint of research scholarships and fellowships at land grant universities for soil enzymology, and managing an internationally traveling country music band, I’ve been to a lot of places. Between the culture, music, tech, food, and beautiful outdoor scenery, I can truly say that I’ve now found my home in Austin.
Favorite Hobbies: Fitness, Hunting, Gardening, Cooking
Favorite Foods: Anything spicy.
Favorite Books: Animal, Vegetable, Miracle by Barbara Kingsolver. She hasn’t written one that I don’t love. Her restaurant is pretty cool too.
Favorite Movies: Tombstone

Junior Advertising Specialist

Ben Rocha

Ben Studied SPA 1 &2 , and worked with Brian J. for over 6 months prior to Canopy as a Support Specialist. Ben is currently working as a Jr Advertising specialist.
Favorite Hobbies: Working on cars & enjoying nature.
Favorite Foods: BBQ Ribs
Favorite Books: Rich Dad Poor Dad
Favorite Movies: Tombstone

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Advertising Specialist

Bogdan Barladeanu

Bogdan has studied economy and graduated from the Academy of Economic Studies in Bucharest.

  • Administration on a Comercial Company in Focsani Romania
  • Bucharest City Hall – Local budget and financial control preventive
  • Bancpost SA – Bank – Relationship Manager

Favorite Hobbies: traveling, running, cycling, tennis, skiing, swimming, outdoor activities, play with my kids
Favorite Foods: Pizza, Smoothies, Chocolate
Favorite Books: Born to run, The Monk Who Sold His Ferrari, The Diamond Cutter
Favorite Movies: The Godfather, Schindler’s List, The Scent Of A Woman
Favorite Singer: Elton John

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Advertising Specialist

Chester Damalerio

My name is Chester from the Philippines. I have been an Amazon ad specialist for 6 years. I started as a graphic designer and later fell in love with data analytics and digital advertising. Other than Amazon PPC, I am also a social media strategist, email marketer and a google ads specialist.
Favorite Hobbies: Collecting Marvel action figures and comics. Taking care of exotic pets.
Favorite Foods: Graham Cake
Favorite Books: Angels and Demons
Favorite Movies: Dude, wheres my car?

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Advertising Specialist

Corin Prystal

My name is Corin Prystal, I’m 27 years old and I graduated May, 2018 with a degree in Computer Information Systems/Business Administration. I’m originally from Auburn, NY and moved to Rochester after graduation. Some of my hobbies include swimming, writing, and watching horror movies. Halloween is my favorite holiday and I even have a vacation planned this fall to visit Salem, MA. I really enjoy my job and the people I work with, and I can’t wait to see what the future holds now that we’re working for Canopy Management.
Favorite Hobbies: Writing, Watching Movies, Swimming
Favorite Foods: Chinese Food and Chocolate Raspberry anything
Favorite Books: Locked In, Identical, Misery, 1922
Favorite Movies: Shawshank Redemption

Human Resources Manager

Jeremy Calcote

Jeremy is currently living in Colorado Springs, CO but has had the opportunity to call many places home over the years. After graduating from Colorado State University in Fort Collins, CO with a degree in Sociology he jumped into the business world with both feet. He currently specializes in Business-to-Business Sales and Marketing but also has over five years of experience in Human Resources. Jeremy is also a professional commercial actor who hopes to someday appear in a major television show or film.
Favorite Hobbies: Acting, martial arts, videography, All things nerdy (video games, comics, etc)
Favorite Foods: Southern comfort foods and cheesecake
Favorite Books:  The Name of the Wind, Who Moved My Cheese, The Icewind Dale Trilogy
Favorite Movies:  The Lord of the Rings Trilogy, The Secret Life of Walter Mitty, Avengers Endgame

Office Manager

Shawna Sanford

I currently live in Rochester and just turned the big 30. Working with a solid team is what gets me excited and gets my ideas flowing. The woods is a big passion of mine. Always looking to go camping or hiking.
Favorite Food: Seafood
Favorite Hobbies: Wood burning, hiking
Favorite Movies: Pearl Harbor

Advertising Specialist

Colby Brister

Husband, Father (Girl Dad), & Full time Digital Marketer since 2010 with heavy Amazon focus since 2013.
Favorite Hobbies: Outdoors, Hide and Seek, Barbie Jeep Rides
Favorite Foods: Pecan Pie
Favorite Movies: Step Brothers, Super Troopers

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Advertising Specialist

Lauren Tornow

My name is Lauren Tornow. I am a recent college graduate with a Bachelors of Science in Marketing. If I’m not at work I most likely have a camera in one hand and coffee in the other. Nothing makes me happier than a plane ride to a new place. I am so grateful to be a part of Canopy Management and I can’t wait to for the rest of my adventure in the Canopy Rainforest!
Favorite Hobbies: Photography, videography, & travel
Favorite Foods: Coffee, coffee, and more coffee (but for real I love almost all foods)
Favorite Books: Thinkertoys
Favorite Movies: I can’t choose-but most likely all things Disney!

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Software Director

Kiran Kowlgi

PPC Account Manager

Mark Houng

Born in Taiwan, but spent the majority of my childhood in Buenos Aires and LA. In 1999 I moved back to Taiwan in search of my next opportunity and fell in love with the city where I met my wife and got married.
I first learned about digital marketing from Frank Kern so advertising for profits is what I truly believe in.
After coaching many clients on their physical products business, I was challenged by Kevin Nations to start my own Amazon business, and so I did and fell in love with selling on Amazon.
Favorite Hobbies: church, martial art, golf, tennis and marketing
Favorite Foods: err… so many. I’m not picky at all
Favorite Movies: Yip Man
Favorite Books: “How people change” by Timothy Lane, “Influence” by Robert Cildini, “Confession of an advertising man” by David Ogilvy, “Crush it” by Gary V, “Letting Go” by David Hawkins, “The power of vulnerability” by Brene Brown, and “Unlimited power” by Tony Robbins.

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Data Entry Specialist

Jarred Simmons

Software Product Manager

Ara Kevonian

Software Support

Ashish Kumar

Software Quality Assurance

Babita Bharaj

Junior Advertising Specialist

Sergei Kireev

Sergei was born in Russia and lived there for 18 years. Then relocated to Finland and have completed a Bachelors of Business Administration at Saimia University of Applied. During University studies became really interested in the concepts of digital marketing and different tools for advertising services and products online. Previous working experience as digital marketer and social media promotion manager. Strong desire towards learning and developing the skills and advertising and marketing.
Favorites Movies: Big Short, Forrest Gump, True Detective, Woody Allen’s movies
Favorite Book: Catcher in the Rye
Hobbies: Football (Soccer), Basketball, Ice Hockey, Biking, different other sports

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Junior Advertising Specialist

Bianca Isbell

Bianca Isbell currently resides in Houston, TX where she was born and raised. She attended the University of Houston where she graduated with a degree in Media Production. Since graduation, she has been working with various eCommerce businesses and specializes in digital marketing. In her free time, Bianca enjoys spending time with her family and trying out new local restaurants.
Favorite Hobbies: Watching movies and listening to podcasts
Favorite Foods: Mexican food
Favorite Books: The Help, Invisible Monsters
Favorite Movies: Larry Crowne, Deadpool, Lady Bird

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Software Development

Vidhi Bisht

Graphic Designer

Ashlynn Feather

Ashlynn is a digital & print graphic designer with over 10 years of combined professional and freelance experience born and raised in Southern California, USA. I graduated with a BFA in Graphic Design from California Polytechnic University of Pomona. For fun I trail ride with my horse, mountain bike, rock climb, and play video games. Oh! And I’m secretly really good at ping pong.
Favorite Hobbies: Horseback riding, playing video games, and have recently gotten into mountain biking and rock climbing. Oh! And ping pong.
Favorite Foods: Mint chip ice cream
Favorite Books: The Harry Potter series
Favorite Movies: Ozark, The Office, Bad Blood, Stranger Things

Technical Sales Specialist

Craig Wetter

Craig is an Amazon Seller and also has a small consulting business specializing in e-commerce and process engineering. Craig worked for 25 years as an engineer in “corporate america” before resigning 5 years ago to become an entrepreneur. He is a 6-Sigma Black Belt and is giddy with excitement when he is playing with a big pile of data! Craig lives in Lexington Kentucky with his wife Anella who is a Regional VP of Sales with Carnegie Learning, a K-12 curriculum company.

Project Manager

Melissa Murphy

Melissa Murphy is a Yankee by birth, but a Southern girl at heart and loves living in Austin since 2009. She’s always been a champion for start-up businesses, which started as she watched her dad grow his plumbing franchise back in upstate New York, while she worked in the office. Since then Melissa has spent her entire career in start-ups, working closely with brilliant entrepreneurs that include her employers and the hundreds of small business owners she’s coached and consulted with. She loves very little more than to help business owners find and implement systems that leverage growth and has even earned the nickname “Velvet Hammer” for her ability to get things nailed down with a soft touch. Melissa secretly has a dream to revolutionize the way craft breweries operate to drive more growth in the industry, and spends a lot of her free time learning and plotting.
Favorite Hobbies: Exploring Austin, swimming, cooking, travel (especially a beach!)
Favorite Foods: Fruit (except cantaloupe or honeydew), seafood, chocolate and pretzels
Favorite Books: Rocket Fuel, Thrive, Brewing Up a Business, Tao of Pooh, Harry Potter books
Favorite Movies: Pink Panther movies, Elf, anything Disney

Software Developer

Harsimranjeet Singh

Software Manager

Ramanuj Singh

Advertising Specialist

Tony Morse

Content Creator

Alexandria (Alex) Smythe

Alex is an experienced copy and content writer who has worked with a number of clients across diverse industries from data security to human resources to help them develop their own individual brand voice that engages and educates their target audiences. Her favorite part of her work is the opportunity to expand her perspectives and knowledge as she writes and researches new topics. When not writing for work (or for play), she can probably be found exploring the forest trails around her home in Pennsylvania.

Favorite Hobbies: Hiking, baking, video games, any art or DIY-related projects
Favorite Foods: Pizza and anything sweet 🙂
Favorite Books: Walden by Henry David Thoreau, White Teeth by Zadie Smith, The Magic Toyshop by Angela Carter, The Cider House Rules by John Irving
Favorite Movies: The VVitch, Pan’s Labyrinth, Monty Python and the Holy Grail, Kiss Kiss Bang Bang

SaaS Product Manager

Sana Shaikh

Hi, I’m Sana. Before coming to Canopy Management I was working for another startup, ObtainCare. I have my Master’s in public administration from Illinois Institute of Technology and Bachelor’s in Biology from Northeastern Illinois University. Outside of work, I enjoy spending time with my family, playing tennis, reading and riding my bicycle.

Favorite Hobbies: Reading, playing tennis, cycling
Favorite Foods: Ice-cream
Favorite Books: Sun Tzu’s Art of War
Favorite Movies: A Beautiful Mind

Digital Media Buyer

Derek McNeil

Derek is a digital marketing expert with an entrepreneurial background and 10+ years of consulting experience. Originally from New York, he was raised in Atlanta, GA where he currently resides with his daughter & fiance. Derek is a martial artist and fitness enthusiast who loves being outdoors. Currently, he’s working on improving his grilling techniques to solidify his “Dad” status!

Favorite Hobbies: Jiu jitsu, running/fitness, target shooting, cooking, acting
Favorite Foods: Lasagna or pizza, & cinnamon buns
Favorite Books: Crime & Punishment – Dostoevsky, Extreme Ownership – Jocko WIllink, The Great Gatsby – F. Scott Fitzgerald
Favorite Movies: Pulp Fiction (really, all of Quentin Tarantino’s work…), Fight Club, Casino, Goodfellas, All zombie movies (World War Z, Dawn of The Dead [original & remake], etc.)

Head of Marketing

Mike Speer

Mike is a dynamic marketer experienced in forming and executing strategies to capture opportunities for small and medium sized businesses. Most people try to think outside the box every once in a while, I live outside the box and pride myself in helping businesses grow.

Favorite Hobbies: Very passionate about sports. Can’t wait for them to return. I enjoy hanging out with my three children and keeping them active.
Favorite Foods: Tacos are delicious. Dessert would have to be chocolate chip cookies.
Favorite Books: The Giving Tree. I read it to my kids all the time. Also, anything by Gary Vaynerchuck.
Favorite Movies: Top Gun, Wedding Crashers, Back to the Future and National Treasure.