Meet Canopy Management’s team of top Amazon experts

Brian Burt

Chief Executive Officer

Brian is a New Jersey native but spent the majority of his life in Arizona and Chicago before moving to Austin to launch Canopy with Brian Johnson. Having founded (more than a handful) of successful ventures & a successful Amazon seller himself, Brian Burt is considered to be one of the top digital marketers in the world and a leading mind in the Amazon community.

FAVORITE HOBBIES

Guitar, design, video creation, photography, travel & cars.

FAVORITE FOODS

All the foods!

FAVORITE BOOKS

Steal Like An Artist, The 4-Hour Work Week, DotCom Secrets, People First Culture, Delivering Happiness, Play Bigger.

FAVORITE MOVIES

The Matrix

Certifications

Amazon Ad Certified, 10,000 hours of field experience

Patrick Donelan

Chief Operations Officer

Patrick, a seasoned eCommerce innovator and strategic advisor with over three decades of experience, leads our executive team with his unparalleled expertise in digital innovation and M&A. His career highlights include founding, scaling, and successfully exiting multiple eCommerce ventures across diverse market niches, as well as orchestrating numerous multi-million dollar transactions in the sector.

Patrick’s proficiency spans comprehensive digital marketing strategies, investment identification, and capital raising for eCommerce clients. His unique blend of skills in sourcing, due diligence, and deal structuring, combined with a deep understanding of digital business models, enables him to bring a holistic perspective to eCommerce challenges.

Under Patrick’s leadership, our team is dedicated to driving growth and maximizing value across the ever-evolving digital landscape.

FAVORITE HOBBIES

Golf

FAVORITE FOODS

Steak

FAVORITE BOOKS

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

FAVORITE MOVIES

The Godfather

Irrum Doss

Chief Partnerships Officer

Irrum’s journey in the tech and marketing landscape is truly inspiring. Starting in Canada’s startup scene, she honed her skills in various roles, laying a solid foundation for her future successes. Her pivot to affiliate marketing during the rise of Myspace showcases her ability to adapt to emerging trends, leading to impressive revenue generation in diverse sectors like mobile dating and gaming.

Her move to NYC in 2012 marked a significant shift, where she focused on e-commerce. Her expertise in merchandising and digital marketing has been pivotal in driving over a billion dollars in e-commerce sales, a testament to her strategic vision and execution.

Now, as the Chief Partnerships Officer at Canopy Management, she has built the Partner Success Department from the ground up, reflecting her leadership and commitment to fostering strong partnerships. Her recognition as one of the “Top 100 Influencers in Marketing & Advertising” in 2021 highlights her impact and influence in the industry.

Irrum’s story is a remarkable blend of innovation, leadership, and resilience in the ever-evolving world of marketing and e-commerce.

FAVORITE HOBBIES

Travel, Cruising, Disney and my 189 lb Great Dane

FAVORITE FOODS

Sushi and Steak

FAVORITE BOOKS

Gone with the Wind and anything Jane Austen.

FAVORITE MOVIES

Rocky, Jerry Maguire, LOTR, Harry Potter, Star Wars (not Phantom Menace), Marvel, and of course anything DISNEY

Brock Daniels

Vice President of Finance

As the Financial Controller at Canopy Management, Brock brings the passion and excitement to manage the company’s intricate international financial structure. Responsible for overseeing all facets of accounting and finance, Brock drives the company mission and core values, operations, and engagement with the Executive Team. He has turned the organization around by aligning the day-to-day work with values around compliance, integrity, and company growth. Exuding a dynamic, fun, and influential leadership style that motivates, Brock successfully balances the needs of several company entities, is specialized in hiring and mentoring, and has restructured the company to maintain GAAP and IFRS regulations. Brock holds his post graduate certification in Sustainable Business Management from Harvard University.

Outside of work you will find Brock exploring his “backyard” in the Willamette Valley of Oregon, wine tasting, and trying new restaurants. A true foodie, Brock loves writing recipes, taking international cooking classes, and building his wine collection!

Ashlynn Feather

ACS Supervisor

I love watching our listing optimization projects grow from initial ideas from our kickoff call to the polished final products that are live and performing on Amazon! Lifting that conversion rate is what my team loves to do. Outside of work, I love spending time with my husband, riding my horse, mountain biking, and enjoying my many other hobbies as well. Also, I am rarely beaten at ping pong. Open to challengers!

FAVORITE HOBBIES

Horseback riding, mountain biking, video games, ping pong, swimming, succulent gardening, & photography.

FAVORITE FOODS

Any kind of Asian food is my favorite! Specifically, KBBQ, sushi, dim sum, & ramen are my top picks.

FAVORITE BOOKS

Podcast? I listen to Office Ladies. A podcast all about the tv show The Office!

FAVORITE MOVIES

TV Shows are more my jam: Virgin River, Ozark, The Office, Grace & Frankie, Stranger Things, & Seinfeld are some of my favorites

CERTIFICATIONS

Erika Garza

Director of Amazon Programmatic

Austinite. Military Brat. Traveler. Dancer. I found Canopy during the pandemic and landed my dream job.

FAVORITE HOBBIES

Quadskating, Salsa dancing, Skiing, Disco

FAVORITE FOODS

Ribeye – Rare

FAVORITE BOOKS

The Bible, Kurt Vonnegut, Tom Robbins

FAVORITE MOVIES

Guardians of the Galaxy, Pulp Fiction, Snatched

CERTIFICATIONS

Tradedesk, Amazon DSP Advanced

Cory Chin

Director of Sales and Business Intelligence

Launching on Amazon in 2017, Cory rapidly climbed the hierarchy at Canopy, evolving from an Ad Specialist to the Ad Team Account Manager.

Managing diverse brands across categories like Retail, CPG, Health, and Beauty, Cory has launched and scaled brands that have grossed over $100M annually.

Previously Cory’s leadership played a pivotal role in shaping the e-commerce strategy for Philips North America on Amazon and Walmart, representing some of their largest brands such as Sonicare, Norelco, Avent and others.

With a track record of directing over $1B in yearly sales, Cory has led the highest caliber ad campaigns with stars like Ryan Reynolds and Jennifer Lopez, and innovative collaborations with Amazon Prime Video’s “The Summer I Turned Pretty”

Tim Lyons

Brand Director

Since 2014, I’ve been immersed as a seller and consultant on Amazon, embracing the mindset of a lifelong learner and applying effective and efficient growth strategies for our brands. I started with Canopy in 2018 and have loved the company culture and growth we’ve experienced as a team personally and professionally. When I’m not managing from behind the computer, you can find me outside enjoying a garden, our many animals, flyfishing, or in the mountains making some turns.

FAVORITE HOBBIES

Avid skier and fly fisherman – huge love of soccer

FAVORITE FOODS

Smoothies, sushi, and jerky (not at the same time!)

FAVORITE BOOKS

The River Why

FAVORITE MOVIES

Tommy Boy

Felicia Janosik-Sawyer

Partner Success Manager

An enchanted being residing in Florida, Felicia brings a touch of magic to their role as a Partner Success Manager. With a passion for understanding client needs and delivering exceptional experiences, they excel in fostering relationships and driving business growth.

Outside of work, Felicia enjoys surfing, CrossFit, creating floral arrangements, antique hunting, and listening to vinyl records. They have a fondness for all things breakfast, the works of Paulo Coelho, “The Night Circus,” “The Starless Sea,” comics, and movies like “The Darjeeling Limited,” “Waitress,” “I Heart Huckabees,” and “Eternal Sunshine of the Spotless Mind.”

Felicia’s unique blend of professional expertise and personal passions ensures every client interaction is both effective and charming.

Brandy Kamai

Assistant Financial Controller

Gary Ihar Anfimau

Brand Director

I got into the Amazon space in 2017. To learn it all, I worked with a few Amazon sellers before I met Brian Johnson in 2018. You know the rest.

FAVORITE HOBBIES

I’m studying for a maths degree, which is sort of a hobby, too. I also like hiking and snowboarding.

FAVORITE FOODS

I turned vegetarian in summer 2022. I like eggs, beans, fried potato, falafel and sushi.

FAVORITE BOOKS

4-Hour Work Week was my favorite for a long time. Not sure about now, as I have not been reading much recently.

FAVORITE MOVIES

Zorba the Greek, It’s a Wonderful Life

CERTIFICATIONS

Amazon Ads Certification and a few Python classes

Chloe Cox

Partner Success Manager

Chloe is a Southern California native who graduated from UC Santa Cruz with a degree in Literature. She spent many years as the Director of Events and Facilities at the Golden Gate Yacht Club in San Francisco, before transitioning into Partner Success. She joined the Canopy Tribe in 2023 and appreciates the team culture and the level of support we provide to our partners. She loves to learn and cultivate new skills. And outside of working she enjoys getting outside and spending time with family and friends.

FAVORITE HOBBIES

Travel (visited 60 countries and counting), camping, hiking, reading, cooking

FAVORITE FOODS

Pasta, pizza, burritos, quesadillas, ramen, dim sum

FAVORITE BOOKS

Prodigal Summer, anything Jane Austin, Breakfast of Champions, Jitterbug Perfume, Harry Potter

FAVORITE MOVIES

Royal Tenenbaums, Great Expectations, Remember the Titans, Lord of the Rings Trilogy

Jenna King

Walmart Ad Specialist

Jenna embarked on her professional journey within the dynamic weapons industry, launching her career as a wholesale distributor for a renowned weapons accessory manufacturer. As her expertise grew, she spearheaded the manufacturer’s foray into the eCommerce realm, propelling them onto major platforms such as Amazon, Walmart, Costco, and Tractor Supply. This strategic move led to a significant upswing in revenue, demonstrating her keen ability to identify and capitalize on lucrative market opportunities.

Her multifaceted experience in eCommerce transcended the weapons industry, encompassing a diverse range of goods, from furniture to tile grout. Jenna adeptly cultivated brand awareness and drove substantial profit growth for numerous enterprises. Throughout her tenure, she facilitated the establishment and integration of clients onto prominent eCommerce platforms, including Home Depot, Amazon, Lowe’s, Wayfair, Sears, Walmart, eBay, Tractor Supply, and Costco, culminating in the generation of millions of dollars in revenue.

Beyond her professional ventures, Jenna has nurtured a profound understanding and respect for business owners, having nurtured two successful small businesses of her own—a gun store and two children’s toy stores. This entrepreneurial spirit and insight into the challenges and triumphs of small business ownership fuel her commitment to driving success for her clients.

Presently, Jenna is a vital force at Canopy, where she is actively elevating the Walmart Department. Her mission is to forge robust partnerships, providing comprehensive services encompassing onboarding, listings optimization, and strategic advertising, thus propelling her clients to achieve new heights in the competitive eCommerce landscape.

FAVORITE HOBBIES

Traveling, Camping, The Beach, Spending time with her 4 children and embracing and being a part of all their hobbies and sports

FAVORITE FOODS

Mexican and Cheeseburgers

FAVORITE MOVIES

Anything Disney, Lord of The Rings, All the classic Halloween Movies

Josh Smith

Brand Director

Josh is a Philadelphia native who graduated from Seton Hall University with a Bachelor’s degree in Political Science, Philosophy, and Economics. His passion for learning and data analysis led him to a career in digital marketing, where there is always something to learn! His interest in eommerce was first sparked when he was working in an Amazon facility and decided he wanted to master Amazon’s platform himself. He has since had the opportunity to grow numerous brands and sell his own products through the Amazon Marketplace.

FAVORITE HOBBIES

Music, horticulture, writing, meditation, exercise, ancient civilizations, philosophy, and astronomy.

FAVORITE FOODS

Seafood and southwest!

FAVORITE BOOKS

Fingerprints of the Gods by Graham Hancock, How to Win Friends and Influence People by Dale Carnegie, and Thus Spoke Zarathustra by Friedrich Nietzsche

FAVORITE MOVIES

Fight Club, Step Brothers, and Waking Life.

CERTIFICATIONS

Amazon Advertising

Brian Johnson

Brand Ambassador

Brian R. Johnson brings 14 years in ecommerce to solve product visibility, engagement, and conversion challenges. He’s helped over 20,000 brands sell over $1 Billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands & sellers through his mastermind community, coaching, innovative ppc software, professional training course, and his flagship advertising & marketing agency, Canopy Management.

FAVORITE HOBBIES

Weightlifting, business, RV travel, smoking ribs

FAVORITE FOODS

Ribeye steak, halibut fish tacos, Reuben sandwich, bbq ribs

FAVORITE BOOKS

How Gravity Works by Maurice Cotterell, Never Split The Difference by Chris Voss, $100M Offers by Alex Hormozi, Permanent Record by Edward Snowden

FAVORITE MOVIES

Marvel series, Star Wars series, any natural disaster movie, any medieval siege movie: Braveheart, Kingdom of Heaven, true crime movies

Sara Savage

Partner Success Manager

With a wealth of experience in client-facing roles spanning customer service, human resources, and business operations, Sara is poised perfectly to meld onto the Partner Success team at Canopy.

As a seasoned professional, Sara brings a dynamic blend of interpersonal skills, strategic thinking, and operational expertise to the table.Having navigated the intricate landscapes of client interactions, Sara is well-versed in the art of building lasting relationships.

Her keen understanding of customer needs, paired with a proactive approach to problem-solving, ensures all Partners will receive unparalleled support and satisfaction.She is also the biggest Disney fanatic on Earth… but she has come competition!

Anthony Rivera

Amazon Advertising - Ad Team Manager

Anthony began selling on Amazon in 2020 and quickly discovered advertising on the platform had a steep learning curve. With the experience he gained, he started professionally managing Amazon Ads in 2022.

Over the past few years he has worked on an extensive list of accounts varying in size and strategy. Ongoing education from the leading minds in Amazon PPC is where Anthony finds knowledge and his passion for assisting brands to win gets him up in the morning.

He found Canopy after a recurring voice in the industry, Brian Johnson, grew his interest in the company. The timing was right and Canopy brought Anthony on board

FAVORITE HOBBIES

Hiking, weightlifting, video games, time with family and friends

FAVORITE FOODS

Chicken Fettuccine, Pizza, Steak, Raising Canes

FAVORITE BOOKS

The Go Giver, The Courage to be Disliked, Can’t Hurt Me, Percy Jackson Series

FAVORITE MOVIES

Avengers: Infinity War, Avengers: Endgame, Due Date, Interstellar

Kendall Shaw 

Head of Meta & TikTok Advertising

Kendall Shaw leads Meta and TikTok strategy at Canopy Management, where he drives off-Amazon demand to scale brand visibility and revenue.

A performance marketer with a systems- and psychology-first approach, Kendall specializes in creator-led ad strategy, viral content frameworks, and direct response execution.

Prior to Canopy, Kendall played a key role in generating over $87 million in trackable revenue for clients across e-commerce, education, and wellness—leveraging paid social and short-form video to consistently turn attention into sales.

At Canopy, he brings that same executional rigor to help top Amazon brands unlock the next level of omnichannel growth.

Favorite Books

• The Bible — the foundation of identity, purpose, and legacy.
• $100M Offers — because value creation and leverage are the name of the game.
• The Compound Effect — proof that small, intentional actions done daily create unstoppable momentum.

Favorite Hobbies

• Lacrosse — staying sharp through competitive discipline.
• Hitting the gym — body aligned with mission.
• Cooking — crafting fuel with focus and intention.
• Creating content — turning ideas into influence, attention into assets.

Certifications

• 2 Comma Club Award Winner (ClickFunnels)
• Google Ads Certified Partner
• TikTok Shop Certified Partner
• Meta Blueprint Certified (Meta Ads Specialist)

Chuck Kessler

Senior Content Manager & SEO Strategist

I came to Canopy Management after managing content for a large SaaS company that works with Amazon sellers. I wanted to expand my ecommerce knowledge and surrounded by the pros here at Canopy, I’ve found the place to do it.

FAVORITE HOBBIES

I’m a trail runner, long-time Aspen ski instructor, cyclist, climber, and surfer. If I’m outside, I’m pretty happy.

FAVORITE FOODS

Nuts, seeds, trail mix, and street tacos.

FAVORITE BOOKS

The Monkey Wrench Gang, and Desert Solitaire, both by Edward Abbey

FAVORITE MOVIES

The Last Waltz, a concert film by Scorsese

Michael Tyszczenko

Brand Support Specialist

My name is Michael with a really long last name. I’ve been working in the ecommerce world for about 9 years. I’m always willing to learn and cultivate new skills. I live in New York. I like to dance and watch anime. I’m also a bug fanatic; my past pets were ghost praying mantises and hercules beetles. If you ask me what my ideal pet is, I would say it’s a pug.

FAVORITE HOBBIES

Dancing, skateboarding

FAVORITE FOODS

Ramen, Yakiniku, Xiao long bao

FAVORITE BOOKS

Berserk, Vagabond, No Longer Human, Dementia 21, Gantz

FAVORITE MOVIES

Perfect Blue, Akira, Princess Mononoke

Joey Montoya

Account Executive

Hi, my name is Joey and I was born and raised in Los Angeles, CA. I am bilingual (English/Spanish) and graduated with a BA in Political Science from California State University, Northridge.

I started my own online vintage clothing business in 2017 while I was in college which ignited my interest in ecommerce. I worked in the Amazon space for 2+ years before coming to Canopy.

I’m a huge Disney and San Francisco Giants fan so when I’m not wired into the ecommerce world, you will usually find me either at the ballpark or Disneyland.

FAVORITE HOBBIES

Disneyland, sports, video games, and photography

FAVORITE FOODS

Al Pastor tacos, LA bacon-wrapped hotdogs

FAVORITE BOOKS

Billy Summer by Stephen King, Gangster Squad by Paul Lieberman, and The Ride of a Lifetime by Robert Iger

FAVORITE MOVIES

Once Upon A Time in Hollywood, From Dusk till Dawn, Gremlins, The Wedding Singer, Jurassic Park, Fast Time at Ridgemont High, Dumb and Dumber

CERTIFICATIONS

Amazon Ads

Kai Tuft

Partner Success Manager

Kai was born and raised in San Francisco, now thriving in the hustle and bustle of New York City. Kai has many different hobbies and interests, and particularly enjoys running up and down the Hudson River, joining a bowling league, movies, and hula dancing.

With a keen eye for detail and a knack for project management, Kai has navigated the fast-paced world of e-commerce as a buyer and ensured smooth operations as a Project Success Manager at a renovation company. Whether hitting the pavement for a morning jog, striking out at the bowling alley, swaying to the rhythm of hula, or getting lost in the latest blockbuster, Kai embraces every opportunity to live life to the fullest.

Chad Elson

Ad Specialist

Peter Oates

Account Executive

Peter has a corporate career spanning 25 years where the majority of his positions have been in client facing and service delivery roles. Starting off in the late 90’s in telecoms as part of a Project Management team he helped support the delivery of European wide telecoms and data network roll outs for large multinationals.

Following a move to Dublin in 2001 he transferred his skills to account management within the logistics sector and took up a role with Federal Express looking after clients with complex corporate shipping requirements. He moved to Vancouver, Canada in 2007 where he made another career change into the Junior Resource sector where he took up the key position of Investor Relations Manager in a number of Gold and Copper exploration companies.

This position, as part of the senior management team, saw him responsible for the delivery of marketing, communications and PR programs and also was involved in the raising of capital through institutional and retail investor capital raises. Following a move back to Ireland in late 2023 he has chosen to take up a new challenge in the Amazon Ads sector.

FAVORITE HOBBIES

Travel, hikes with the dog, collecting vinyl (Soul & Funk 45’s), learning bass guitar, golf

FAVORITE FOODS

Ethiopian, Italian, Japanese, Pakistani

FAVORITE BOOKS

The Count of Monte Cristo

FAVORITE MOVIES

12 Angry Men, Nil by Mouth, Zulu, The Four Feathers

Jadalyne James-Mason

Partner Success Manager

Jadalyne is a Connecticut resident with a background in customer success, and account management which honed her talent for building genuine relationships and helping brands grow through strategic collaboration.

Outside of work Jadalyne is a proud soccer mom to her youngest son and spends most weekends cheering him on from the sidelines. She’s passionate about travel and always excited to try new foods.

Golf is her favorite way to unplug and challenge herself. She also enjoys going to the beach, visiting new coffee shops, painting and watching movies.

Matthew Gomes

JR Category Specialist

Hi! My name is Matthew Gomes.  I am a Jr. Catalog Specialist for Canopy. I am 31 years old and was born and raised in Brooklyn, New York.  I am engaged to be married to a wonderful woman, who shows me love and support on a constant basis.  Some hobbies of mine include Baseball/Hockey, hanging out with loved ones and friends, participating/watching MMA, and other combat sports.

Jonathan Talbert

Brand Development Coordinator

Jonathan is a native of Charlotte, NC. With a passion for education, Jonathan earned his BA in music education from Appalachian State University.

After several fulfilling years as a middle school band director, Jonathan relocated to West Palm Beach, FL with his husband.
During the Covid-19 Pandemic, Jonathan began seeking new opportunities in online sales and client relations, striving to build strong relationships with clients through developing thoughtful strategies for success.

Jonathan is looking forward to expanding his knowledge and impact on ecommerce as a team member at Canopy.

Favorite Hobbies:
Traveling, Hosting Holiday Parties

Favorite Food:
Authentic Mexican

Favorite Books:
Harry Potter Series

Favorite Movies:
Lord of the Rings, Harry Potter, Hunger Games, anything by A24 or Blumhouse

Mike Bradshaw

Ad Team Manager

Mike comes to us with over 25 years of Direct Response Marketing experience. Starting off in Direct Mail/Newspaper Advertising as a Merchandising Copywriter, Mike made the digital transition 10 years ago with a focus on DTC, Amazon & Omni-channel sales.

Mike and his wife Jenny have been married 21 years and are empty proud nesters. Outside of time with his 3 year old grandson, Mike enjoys GTA5 during the winter and the outdoors on his pontoon boat during the summer.

Thalia Cook

Accounting Assistant

I am currently a student at Grayson College pursuing a degree in accounting. I live in North Texas but am originally from Hawaii. I heard about Canopy through Brandy! She thought it would be a great learning opportunity for me since I am in school for accounting. I also thought it would give me some good experience.

FAVORITE HOBBIES

I love doing makeup for fun, nature photography, and taking my dog on hikes.

FAVORITE FOODS

I’ll never say no to chicken alfredo.

FAVORITE BOOKS

My favorite books are Pride and Prejudice, Island of the Blue Dolphins, and The Princess Bride.

FAVORITE MOVIES

Pride and Prejudice, Finding Nemo, Chucky

Kim Ibarra

Project Coordinator & Operations Assistant

Born and raised in Los Angeles, Kim began her career in the entertainment industry, working as a production assistant for several years. Seeking new challenges, Kim transitioned into Aerospace, where she was a project manager, bringing organization and innovation to complex projects.

Outside of work, Kim enjoys capturing moments through photography, exploring new destinations, and indulging in all things Disney!

Rahual K R

Copywriter

Rahul is a dynamic professional with extensive experience in e-commerce management, marketing strategy, and growth initiatives.

With a strong focus on e-commerce, he has worked with hundreds of brands, including globally recognized names to optimize product listings and implement effective strategies that drive sales and enhance visibility.

Rahul has a proven track record of creating high-performing sponsored ad campaigns, refining product details for maximum impact, and ensuring seamless store management to achieve measurable results.

In addition to his e-commerce expertise, Rahul has led social media strategy development, planned and executed e-commerce events, and collaborated with influencers to strengthen brand presence. He is adept at managing end-to-end operations for online stores, from inventory and listing optimization to advertising and customer engagement. 

Stacey Hancock

Copywriter

Stacey is a veteran copywriter (29 years and counting), and is passionate about writing and advertising with over 1700 Amazon listings written in the past 9 years.

When she’s not writing she says that she can be found in her yard in New Zealand tending to hundreds of different plants and succulents, sewing fun things – like fish plushies or googly-eyed cats – or just pottering around.

She loves trashy TV and is a proud binge-watcher. Stacey claims to be a “crazy cat lady with 2 black cats, and shopaholic tendencies.”

Sophia Kang

Ad Specialist

With a background that spans ad tech, e-commerce, and nonprofit leadership, Sophia blends creative insight with analytical thinking to craft compelling brand experiences.

Sophia prioritizes meaningful engagement, data-driven strategy, and the kind of adaptability that keeps campaigns effective. Her work is grounded in collaboration, curiosity, and a passion for building brands that connect and convert.

She’s based in Fort Worth, TX, and she enjoys spending her free time exploring museums and translating Buddhist philosophy books.

Alice Hsieh

Partner Success Manager

Jay Nayak

Ad Specialist

Jay was born and brought up in India. He has done Masters in Management from Gujarat University. He has 5 years of experience in managing Amazon accounts including PPC Ads for Amazon, Catalog Issues and anything related to Amazon.

His expertise is not just limited to Amazon but he has experience in other eCommerce platforms too like Walmart, eBay, Wish, Catch & Wayfair.

Jay is a results-driven individual who believes in attention to detail and is fueled by an unwavering passion for learning and growing everyday.

Hobbies: Going to Gym, Listening to Music, Spending quality time with loved ones, Cars

Favorite Foods: Steamed Broccoli, Sprouts, Salads

Favorite Book: Rich Dad Poor Dad

Muhammad Irzam

Ad Specialist

I’m a passionate PPC Strategist with a proven track record of managing and scaling Amazon accounts. With a strong foundation in data analysis, keyword optimization, and strategic campaign execution, I thrive on driving measurable growth and maximizing ROI.

I’m incredibly excited to join Canopy Management and am eager to contribute to the continued success of its clients. Looking forward to growing alongside an inspiring team and making a meaningful impact!

Janita Habib

Data Entry Specialist

My name is Janita Habib. Just an introvert, who loves to travel, books, cats, tea, sunny days, and a night owl. I joined the Canopy team back in 2020. Joining the tribe was the best thing in the terrible covid. It has always been fun to be a part of Canopy.

FAVORITE HOBBIES

I love to travel and read. Whenever I have time, I try to explore new places, a new coffee shop, or a book

FAVORITE FOODS

Biryani, chicken BBQ, and Black Forest cake

FAVORITE BOOKS

Divine Speech, When Life Begins

FAVORITE MOVIES

Everest and The Wildest Dream

CERTIFICATIONS

I have Microsoft Excel Basic certification from Extreme Commerce as I am a data entry specialist here

Maulik Mewada

Ad Specialist

Sandeep Rehal

HR Business Partner

Sandeep is a seasoned human resources professional with over 10 years of experience across multiple industries. Throughout her career, she has held various positions in HR, ranging from HR Generalist to Strategic Business Partner, demonstrating her versatility and depth of expertise in the field.

Sandeep is proud to be a lifelong learner, holding several certifications including SHRM-SCP and Prosci Change Management Certification.

Imane Hassane

Ad Team Intern

I am a driven and detail-oriented Marketing Specialist with hands-on experience in managing and optimizing marketing campaigns. I have worked extensively on creating and implementing PPC strategies, Amazon Ads, and social media content management.

With a background in marketing for the beauty industry, I excel in trend analysis, audience engagement, and influencer collaborations to drive brand growth. Currently pursuing a Bachelor’s in Computer Science in London, I combine technical acumen with marketing expertise to deliver innovative solutions for businesses.

Proficient in tools like Excel, Shopify, and Helium 10, I am committed to creating impactful, data-driven strategies that meet and exceed client goals.

Yousaf Mansoor

Graphic designer

Pixel wrangler.

Known for creating masterpieces—and losing layers I need later. Expert in squinting at the screen and calling it ‘attention to detail.

Saige Nicole King

Walmart AD Specialist

Saige has worked with Amazon and Walmart on creating campaigns that have resulted in increased traffic and conversions. She has experience creating listings to increase sales and working with companies to improve their revenue online. Her passion is helping businesses reach their online goals.

Favorite Hobbies: Camping, Traveling, and Reading

Favorite Foods: Sushi and Ice Cream

Favorite Movies: Clueless and Legally Blonde

Favorite Books: Wuthering Heights and Tender Is The Night

Bob Van Noord

Partner Success Manager

Bob began his career in San Francisco, delving into product photography and art management. Here, he discovered his passion for client success and hospitality, which propelled him to excel in project management and experiential event planning within a global agency.

Bob is adept at managing customer relationships, developing seamless onboarding processes, and collaborating with cross-functional teams to enhance partner experiences. His expertise includes strategic planning, new business development, communications, and team building.

Bob’s experience in marketing, sales operations, and client coordination has empowered him to lead high-profile projects and significantly boost revenues. Beyond his professional life, Bob pursues his love for photography, with a focus on architecture, abstraction, and material culture.

He also finds joy in the hospitality of food, especially in creating warm, inviting environments where people can connect and share smiles.

FAVORITE HOBBIES
Gardening and hiking

FAVORITE FOODS
Korean and Greek

FAVORITE BOOKS
Stranger in a Strange Land by Robert A. Heinlein

FAVORITE MOVIES
The 5th Element

Riley Donelan

Brand Apprentice

Riley is a junior at Ithaca College in Ithaca, NY majoring in Sport Management | Business Administration with a strong interest in AI. He is the starting right center back on the Ithaca men’s soccer team. He is also a Rhoback U Athlete and played semiprofessional soccer for Charlotte Independence this past year.

At Canopy Management, he is interning and gaining valuable experience in the field of AI, product photography & video and advertising management, eager to contribute his skills and enthusiasm to the Canopy Management team.

FAVORITE HOBBIES

Soccer, golf, fishing, going to the gym, traveling, and cars.

FAVORITE FOODS

Steak, Chipolte.

FAVORITE BOOKS

The Five People You Meet in Heaven, The Richest Man in Babylon.

FAVORITE MOVIES

Ratatouille, Ford v Ferrari.

Cain Mendoza-Daniels

Brand Apprentice

Originally from Seattle, Washington, Cain joins Canopy Management with an infectious enthusiasm for learning and an innate ability to adapt and embodies the spirit of curiosity that fuels our brand’s forward momentum.

As he continues to refine his skills and leave an indelible mark on our brand, we eagerly anticipate the innovative contributions that will define the next chapter of our Partner’s success.

Cain enjoys traveling, eating peanut butter and jelly bacon burgers and has a crippling Lego addiction.

Ishika Dudani

Ad Specialist

Ishika is the PPC Ads Specialist at Canopy and manages PPC Ads for Variety of clients. She has 3 years of experience in Amazon PPC. Throughout her career Ishika has built numerous high performing PPC Campaigns for the clients from different sectors. She is Highly self-motivated. In her free time she likes to Listen Music, Travel & Watch Movies.

FAVORITE HOBBIES

Movies, Travelling & Music

FAVORITE FOODS

Pizza, Burger & Sweets

FAVORITE BOOKS

Harry Potter

FAVORITE MOVIES

Harry Potter, Conjuring, Stranger Things & More

Sergey Kireev

Ad Specialist

Born in Khabarovsk, Russian Far East. Graduated from Vladivostok University with Japanese studies diploma. An entrepreneur since the mid-80s, with some huge wins, and some painful lessons learned. First Amazon experience – 2018 as a seller, started to learn Amazon advertising since then. Canopy was always a dream company to work for, and now a dream’s coming true.

FAVORITE HOBBIES

Cognitive sciences, wine, and viticulture, Japanese poetry, photography and video, tennis

FAVORITE FOODS

All things when good wine matches the food: oysters and Chablis, mushroom risotto and Barolo, a good steak and Chianti, game and Burgundy Pinot Noir… Pretty long list.

FAVORITE BOOKS

James Joyce’s Ulysses,  Nassim Taleb’s Antifragility, Black Swan by Michael Bulgakov, Master and Margarita, Joseph Brodsky’s Urania

FAVORITE MOVIES

Taking Care of Business, Forest Gump, Un Chien Andalou, Twins

CERTIFICATIONS

Amazon Retail for Advertisers Certification

Therese Manalo

DSP Data Specialist

Call me Therese, and I am a Marketing Management major currently taking my MBA. I have a professional background in Operations Management and Logistics. I met Amazon when I got a job as an FBA Store Manager. The three things that complete me are: Coffee, Travel and Books.

FAVORITE HOBBIES

Draw, paint, and drive like I own the road. LOL.

FAVORITE FOODS

Pasta (white,red, name it!) , Ramen, Baked Sushi

FAVORITE BOOKS

Deadly Decisions by Kathy Reich, The little Prince , Mastery, Seduction and War.

FAVORITE MOVIES

Need for Speed, Iron Man 1-3, and all the Fast and Furious Movies, does binge-watching series count? (NCIS, BONES, name ’em!)

CERTIFICATIONS

Sponsored Products, Amazon DSP Certification, Amazon DSP Advanced Certification

Dilawar Hussain

Amazon Cataloger

Dilawar Hussain is a seasoned e-commerce professional with 11 years of extensive experience across multiple platforms, including Amazon, Shopify, Walmart, eBay, Sears, Etsy, and TradeMe.co.nz.

Holding an MBA from Bahauddin University, Multan, Punjab, he has developed a strong foundation in business strategy, digital marketing, and online marketplace operations. His expertise spans product listing optimization, account management, PPC advertising, and supply chain coordination, helping businesses scale their online presence efficiently.

Known for his analytical mindset and data-driven approach, Dilawar excels in identifying market trends and implementing strategies that drive revenue growth.

Beyond his professional pursuits, he enjoys playing Tekken 8 on PS5, showcasing his competitive spirit and strategic thinking both in and out of the digital marketplace.

Vigneshwar Vellamuthu

Ad Specialist

Computer science engineer with experience in Amazon ads and software development. Skilled in online advertising and efficient solution development

FAVORITE HOBBIES

Netflix, prime video & games

FAVORITE FOODS

regional poet books & books about history

FAVORITE BOOKS

Regional poetry books & books about history

FAVORITE MOVIES

Fan of Sly Stallone, Idris Elba, Denzel, and Harrison Ford. But the stand out fav was pursuit of the happyness

CERTIFICATIONS

Amazon sponsored ads, Amazon AMC, Amazon DSP

Sebastian Fragoso

Ad Specialist

My name is Sebastian, and I’m an Ad Specialist! As an owner of an Amazon business myself, I wanted to use my knowledge to help others grow their businesses, and Canopy was doing just that!

FAVORITE HOBBIES

I manage my own Amazon business! I’m also an extremely avid foody, and I really enjoy music.

FAVORITE FOODS

There are too many to name! However, sushi is definitely one of my favorites.

FAVORITE BOOKS

I really like the Harry Potter series.

FAVORITE MOVIES

Again, there are definitely too many to name! Tarantino, however, might be my favorite director.

CERTIFICATIONS

As an Ad Specialist, I am certified in Sponsored ads and Amazon retail!

Sam Walters Jr.

Junior Ad Specialist

I’m Sam, I’m from Hawaii, raised on the East side of Oahu. My ethnicities are Tongan, Hawaiian, British, and German. I speak 3 languages: English, Hawaiian Creole Pidgin, and Spanish. I attended BYU Hawaii on Oahu’s North Shore, and I heard about Canopy through a friend that used to work here.

FAVORITE HOBBIES

I enjoy soccer, basketball, bodyboarding, motorsports, traveling, and going to the gym.

FAVORITE FOODS

I like a good rib eye steak with rice and salad/caramelized onions mushrooms or Pollo Guisado (Dominican style) rice, beans, and avocado.

FAVORITE BOOKS

How to Win Friends and Influence People; How to be a Bad*ss; Millionaire Mind.

FAVORITE MOVIES

I Am Legend (Will Smith), The Rundown (Dwayne “The Rock” Johnson), Lilo and Stitch.

CERTIFICATIONS

Amazon Sponsored Ads, Amazon Retail for Advertisers.

Sachin Dudani

Ad Specialist

Hi, I’m Sachin! I have 10 years of PPC Ads experience on platforms such as Google, Facebook, and Amazon. Prior to joining Canopy, I worked as a Freelancer. I’m a Senior PPC Ads Strategist at Canopy specializing in strategy & account management for enterprise brands as well as running successful PPC campaigns. I love taking on exciting projects and helping companies grow sales.

FAVORITE HOBBIES

Movies, travelling

FAVORITE FOODS

Pizza, sandwich, burger

FAVORITE BOOKS

I don’t read very often so I don’t have a favorite book.

FAVORITE MOVIES

Harry Potter, Jurassic Park, Avengers

Daniel Castro

Category Specialist

Daniel is originally from Colombia but was raised in Miami, Florida. He has had a passion for selling online since he listed his first Yu-Gi-Oh card as a teenager.

His Amazon journey began in 2015 when he was hired to represent a European car accessory brand to create and handle their products. After a few years of successfully managing the brand, he began assisting other brands across different categories to create and manage their products. In his journey to keep growing and learning, he is thrilled to be a part of the Canopy pros and to continue learning from their experience.

FAVORITE HOBBIES

Soccer, Traveling, and Road Trips.

FAVORITE FOODS

Bandeja Paisa, Burritos, & Burgers

FAVORITE BOOKS

Go For NO, The Journey of Socrates, The Richest Man in Babylon, & The Alchemist

Rinky Dudani

Ad Specialist

Rinky is the PPC Ads Specialist at Canopy and manages PPC Ads for a variety of clients. She has 3 years of experience in Amazon PPC. Throughout her career, Ishika has built numerous high-performing PPC Campaigns for clients from different sectors. She is highly self-motivated. In her free time, she likes to listen to music, travel & watch movies.

FAVORITE HOBBIES

Movies, travelling & music

FAVORITE FOODS

Pizza, burgers, & sweets

FAVORITE BOOKS

Harry Potter

FAVORITE MOVIES

Harry Potter, Conjuring, Stranger Things & More

Pavel Zindra

Ad Specialist

I have been working with Amazon PPC for over 3 years, working with sellers directly each time, and this is my first experience with an agency. I studied the relationship between supply and demand at Kiev National University of Economics. In Canopy, I hope to improve my professional and communication skill. I’m interested in every kind of sport and natural science, I like crafting with hands, and of course, films. I’m glad to be part of the professional team and to have the opportunity to improve my English.

FAVORITE HOBBIES

Crafting, snowboarding, football, tennis, table tennis, hiking, and science.

FAVORITE FOODS

Burgers and borscht

FAVORITE MOVIES

Aviator, Blade Runner 2049, Matrix, Lord of the Ring, Жмурки (Zhmurki)

Pavel Mikush

Junior Ad Specialist

My latest professional passion is to work with Amazon PPC since Amazon services have become more significant in our daily lives. I started to learn how Amazon PPC works a couple of years ago with an essentials oils brand. Before starting an Advertising path, I worked in Marketing and Software Development fields, such as robotics and software development apps, making people’s lives easier. I have participated in numerous conferences to broaden my mind, and for that same reason, I love to travel.

FAVORITE HOBBIES

Running, traveling, golfing, reading books

FAVORITE FOODS

Healthy burgers, hummus, desserts with matcha

FAVORITE BOOKS

Start with Why, Make Your Bed, Leaders Eat Last

FAVORITE MOVIES

The Founder

CERTIFICATIONS

Amazon retail for advertisers certification and sponsored ads foundations certification

Milana Rak

Ad Specialist

When I graduated from University with a BA in Economics and a Master’s degree in Business Administration I started to explore the world of e-commerce. Now I have over 3 years of experience with Amazon. In my previous companies, I was responsible for SEO optimization, PPC advertising, and analytics. My competitive spirit drives me to stay up-to-date with the latest industry trends and best practices, always seeking new ways to improve campaigns and outsmart the competition.

I love diving into the numbers to uncover insights and opportunities, and I’m always looking for ways to stay ahead of the competition. I love to be a part of the Canopy Management team and am happy to work with such professionals.

FAVORITE HOBBIES

Traveling, listening to electronic music, hiking

FAVORITE FOODS

Pasta, seafood, burgers, sushi

FAVORITE BOOKS

The Prince by Niccolò Machiavelli, Politics by Aristotle

FAVORITE MOVIES

The Invisible Guest, Kill Bill, The Day After Tomorrow

CERTIFICATIONS

Amazon Advertising

Jawad Rasool

DSP Team Lead

Jawad grew up in (Luton) on the outskirts of London. He is a serial entrepreneur. He has built Amazon stores from scratch and flipped to different companies. He has 3+ years of experience in Demand Side Platform (DSP). He believes time management is very important skill to scale the business. He is a big fan of Kobe Bryant (Lakers) because of his work ethics. Jawad loves running and cycling.

FAVORITE HOBBIES

Running, cycling

FAVORITE FOODS

Chicken and steak

FAVORITE BOOKS

Shoe Dog by Phil Knight

FAVORITE MOVIES

The Big Short, The Pursuit of Happiness

CERTIFICATIONS

Amazon DSP, Amazon Advertising

Flora Carmen

Ad Specialist

Flora grew up in the province of Leyte before attending university in Manila. Having been independent since university, Flora is a proactive and goal-driven individual. She earned a Bachelor of Science in Financial Management Accounting degree from the Technological Institute of the Philippines and started her career as a bookkeeper. After meeting a friend/seller on Amazon, she became interested, studied how it’s done, and had been doing Amazon PPC.

FAVORITE HOBBIES

Travelling & Cooking

FAVORITE FOODS

Pancit & Adobo

FAVORITE BOOKS

Psycho-Cybernetics

FAVORITE MOVIES

Romantic Comedy Movies

CERTIFICATIONS

Amazon Advertising Foundations Certification, Sponsored Ads Certification

Farmaan Khan

Ad Specialist

Farmaan is a native of Hyderabad, India with a bachelor’s degree in Mechanical Engineering. Instead of working in an engineering firm, his interest grew more after graduation when he saw people selling on Amazon and advertising their products. He was always curious about digital marketing/online e-commerce platforms and learning about customer buyer psychology by analyzing the data. This led him to pursue a career in Amazon PPC, and he decided he wanted to master Amazon’s advertising. He has since had the opportunity to grow various brands’ profitability. He loves to analyze the data, create strategies beneficial for sellers, and is very passionate about his role including his responsibilities.

FAVORITE HOBBIES

Cooking, Travelling

FAVORITE FOODS

Burger, Biryani, double-cheese pizza, anything with cheese

FAVORITE BOOKS

Rich Dad, Poor Dad

FAVORITE MOVIES

Interstellar

Faraz Khan

Ad Specialist

FAVORITE HOBBIES

My hobbies are hiking, traveling, cooking, etc.

FAVORITE FOODS

I’m not that foody, but I like fried rice and chocolates.

CERTIFICATIONS

Bachelor in Software Engineering and Master in Project Management.

Burhan Yaseen

Ad Specialist

Burhan was born and raised in Punjab, Pakistan. He attended Hitec University in Punjab where he got his bachelor’s degree in Electrical Engineering. Instead of working in the power generation industry, his interest in selling online intrigued him to pursue a career in the ecommerce industry. He has been in the Amazon Industry for more than 2 years. Having extensive experience working with multiple Agencies of Pakistan and a couple of US-based SMEs, Burhan is currently working “Under the Canopy” and takes pride in helping partners to maximize their sales capacity while maintaining healthy returns. Burhan loves analyzing data to make informed decisions and is very passionate about his role as a PPC Specialist. Burhan looks forward to building his own brand on Amazon soon.

FAVORITE HOBBIES

E-Sports, Cricket

FAVORITE FOODS

Burger, pizza, pasta, anything chocolate, iced tea, biryani, Lab e Shireen

FAVORITE BOOKS

Not much of a reader but does have some interest in novels

FAVORITE MOVIES

True crime, mysteries, thrillers (documentaries/series/movies)

CERTIFICATIONS

Sponsored Ads Foundation Certification, Amazon Retail for Advertisers Certification

Bogdan Barladeanu

Amazon Advertising - Ad Team Manager

When I joined Canopy, I was an Amazon Seller and helped several companies develop on Amazon. I had encountered many problems related to Amazon advertising, and being passionate about this field, I kept hearing about Brian Johnson as the best in the world. So I did a lot of research and went through the Sponsored Products Academy course created by Brian Johnson and Brian Burt, which helped me tremendously for a long time. In a short period, I joined Canopy. I must say that it has been a great adventure.

FAVORITE HOBBIES

Spending time with my family, I like various outdoor activities, sports, running, watching movies, reading, and traveling.

FAVORITE FOODS

Pizza

FAVORITE BOOKS

Rich Dad, Poor Dad

FAVORITE MOVIES

The Godfather

CERTIFICATIONS

Amazon Sponsored Ads Certification, Amazon DSP Certification, Amazon Advertising Campaign Planning Certification, Amazon Retail for Advertisers Certification, Sponsored Products Academy, Amazon Sponsored Brands Certifications, Amazon Sponsored Display Ads Certifications

Ben Rocha

Junior Ad Specialist

Benjamin started his adventure of working in the advertising space in 2018. As a person full of ambition, tenacity, and the willingness to learn new things He came across Sponsored Products Academy (SPA) and dedicated his time to learning all there is to know about AMZ advertising. Benjamin has worked for Canopy for over 4 years and has loved every bit of the company. Canopy has the best PPC Advertising Specialist on the market. Benjamin continues to learn about new advertising tactics. He grew up in the South West part of Texas.

FAVORITE HOBBIES

Hiking, camping, trail mini-bike riding & listening to music.

FAVORITE FOODS

Red chili enchiladas, BBQ brisket, and New Mexico-style green chili burgers!

FAVORITE BOOKS

Rich Dad Poor Dad, 50th Law, 48 Laws of Power & most important the Holy Bible!

FAVORITE MOVIES

Tombstone, Bourne Identity series, Young Guns.

CERTIFICATIONS

Amazon Advertising PPC

Anna Samofalova

Brand Director

Anna has been working with Amazon Ads since 2017. Before she joined the Canopy Tribe, she managed SPA, SBA, PDA campaigns in US, CA, UK & EU markets for products in the Electronics category. Also, she is experienced with Google Ads and Facebook Ads.

FAVORITE HOBBIES

Snowboarding & learning Spanish. I’m a music fan and attend a lot of alternative concerts and music festivals.

FAVORITE FOODS

Salted caramel desserts

FAVORITE BOOKS

Digital marketing, Sci-fi, popular science

FAVORITE MOVIES

Love Game of Thrones and other top rated series

Alex Villavicencio

Ad Specialist

I was born in Paterson, NJ and moved to Pennsylvania at 12 years old. I started Amazon by luck in a small mom-and-pop shop and slowly worked my way up the joining Canopy after 2 years of learning and going to school to become a vet tech. I love dogs and have two chihuahuas (Lulu and The Bro).

FAVORITE HOBBIES

Weightlifting and video games

FAVORITE FOODS

Seafood and pierogies

FAVORITE BOOKS

Salem’s Lot and The Expanse

FAVORITE MOVIES

Aliens and 2001: A Space Odyssey

Aadil Qamer

Ad Specialist

Aadil was raised in Calgary, Canada, where he developed a passion for the digital world early on during his undergrad, working as a Student Technician and Resources Tutor for over 4 years. His love for digital technology and passion for education led him to pursue a Bachelor of Education from the University of Calgary and a Master of Educational Technology specializing in online teaching from Boise State University. In 2016, Aadil started diving deep into ecommerce and digital marketing, where he started as a freelancer to now developing into a profession. Aadil has worked with small start-up brands as well as multi-million dollar brands. As a brand builder and seller, Aadil is always striving to learn about successful brand-building and aspects related to SEO, Design, Catalog, and PPC, which are foundational to the success of e-commerce brands. This is how and why Aadil found himself under the Canopy!

FAVORITE HOBBIES

Listening, reading, and watching content related to personal and professional development

FAVORITE FOODS

Mangoes, pizza, fries, shawarma, Thai

FAVORITE BOOKS

Rich Dad, Poor Dad. The Power of Habit

FAVORITE MOVIES

Any movie with Action. Jason Statham, Dwayne Johnson, Vin Diesel, Kevin Hart, Tom Cruise, and Liam Neeson are among my favorites

CERTIFICATIONS

Amazon Ads Accreditation