Amazon PPC Management & Optimization | Canopy Management

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Amazon PPC Advertising: The Key to Success

You already know that having great products isn’t enough – those products have to catch the attention of the right people at the right time.

Amazon pay-per-click (PPC) advertising helps you do exactly that so that you can take advantage of the massive amount of traffic that passes through Amazon daily.

Whether you’re just starting out or you’ve already built massive success on other channels, Amazon Sponsored Ads are the most effective way to multiply your Amazon channel growth.


What an Amazon PPC Agency Can Do for You

Because of its size, Amazon has specific regulations, marketplace trends, and best practices that other selling platforms don’t have. Without enough Amazon experience, you could end up wasting valuable time and money. To avoid these issues, consider hiring a PPC management service that specializes in the Amazon platform.

By outsourcing your Amazon paid advertising to a specialized agency like Canopy Management, you not only ensure that your account stays up to date on Amazon’s frequent changes, you also get a faster path to:

PPC campaigns managed by ad specialists, not AI

With a proven 66.75% average year-over-year PPC profit increase, our strategic process is powered by Human Intelligence and supported by custom-built PPC optimization tools.


Average year over year profit growth


PPC sales growth



Supercharge your
Amazon Sponsored Advertising

Your Amazon advertising should work for you, not the other way around. Whatever your brand goals, our Amazon seller experts will build a precision advertising strategy to get you there in record time.

From there, our team will set up, monitor, and adjust your campaigns to meet (and often exceed) your campaign goals. And thanks to our human-first approach to Amazon PPC management, your account will stay ahead of marketplace trends, not just react to them.

Increase profitability

We optimize our Amazon paid advertising campaigns to eliminate wasted ad spend so your budget goes further. That’s more money to reach new audiences and make sales.

Stand out from the crowd

Drive discovery, increase visibility, and expand your audience with Sponsored Brand Ads so your brand comes first to mind when shoppers are ready to buy.

Own top keywords to maximize sales

Saving ad spend is great, but generating new sales is even better. Our optimization strategies help you reach relevant shoppers and put more money into your bank account.

Rule your product category

By uncovering gaps in your competitors’ PPC strategy, then designing customized PPC campaigns and incorporating situation-specific Amazon PPC agency software, we help you drastically increase your share of the marketplace.

How the pros create winning campaigns

You’re serious about hitting your targets, and so are we. That’s why we don’t leave your Amazon Sponsored Advertising to chance by entrusting it to AI or inexperienced VAs.

Instead, we deploy time-tested strategies and handcraft Amazon PPC optimization tools to maximize your ROI. Our hand-selected team of ads specialists uses a well-documented, systematic approach to Amazon paid advertising – one that’s been the hidden force behind our Partners’ continued success.

Full Service Features

Full Service Features

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Uncover “hidden gem” keywords

Over the years, our veteran Amazon ad specialists have developed a knack for spotting the keywords missing from your campaigns and those that need to be eliminated. We combine exhaustive research and proprietary software tools to uncover the best-performing keywords for your products and negative match the ones draining your budget.

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Precise bid optimization

Our proprietary systems of checks and balances continually improve bid optimization, decreasing wasted spend and increasing keyword targeting. This dynamic strategy ensures your budget is efficiently allocated, maximizing sales and driving higher returns on investment.

Analyze performance for key insights

Data visualization is a challenge in and of itself, let alone using that data to drive positive change in your campaigns. Our Amazon PPC management services help make data visualization easy by turning metrics like cart abandonment, conversion rate, and new-to-brand purchases into understandable, actionable performance insights.

Develop a winning ad strategy

Our Amazon seller experts bring their experience to the table to craft a winning ad strategy tailored to your brand, striking the ideal blend of Sponsored Ad types for optimal results. This bespoke approach ensures your ads capture your audience’s attention, leading to higher engagement, conversion rates, and ultimately, more sales.

Keep budget under control

Your campaign goals aren’t static – they constantly shift alongside your business and product life cycles. We take away the sting of unexpected ad costs through daily budget adjustments that account for your ever-evolving business goals.

Spot market opportunities

Harness Canopy’s Human Intelligence-based advertising to transform shifting marketplace trends into golden opportunities. Our experts monitor trends closely, adapting your strategy in real-time. This proactive approach ensures your products remain visible, maximizing sales potential and keeping you ahead of the competition.

Amazon Trusted Partner Certifications & Awards

Simplify Your Path to Amazon PPC Growth

You already know that Amazon Sponsored Ads are a critical part of long-term growth for your Amazon channel. To get better results in less time from your PPC campaigns, schedule a free strategy session with one of our experienced Amazon ads specialists.

Accelerate your
eCommerce growth today

How we work

Repeatability is at the core of everything we do, and Amazon PPC management is no exception. The strategies and tactics we use to grow your brand fall into a simple and effective three-phase approach.


The first thing on the agenda is to test your advertising system from top to bottom. We systematically address everything from catalog coverage to how spend is being controlled, so that you have a solid foundation for your account’s growth.


With a good foundation in place, we use our decades of collective Amazon advertising experience to capitalize on what’s converting, own the top of page one, and claim more market share from your competitors. Then, we custom build Amazon PPC agency software to support repeatability and free up bandwidth for the experts keeping a close eye on your Amazon PPC optimization.


The next phase is to start expanding your high-transaction keyword fields to find promising new advertising opportunities. This might include new ad types, campaign types, and more – all with the goal of expanding reach and increasing sales.


Life is good ‘Under the Canopy’

Our Amazon PPC services have helped brands across dozens of product categories to increase sales, keep costs under control, and grow their brand reach. Here’s what Canopy’s Partners have to say:

PPC success by the numbers

Our Amazon PPC strategies don’t just look good on paper. When we put our Partners’ hard-earned ad dollars behind them, they generate best-in-class results. Here are some of our favorite examples of the wins we’ve gotten for our Partners over the years:

Take the fast lane to Amazon PPC Success

Navigating the complexities of Amazon PPC advertising can be a long and expensive process.
To cut the learning curve, and eliminate wasted time and ad spend,
book a call with one of our Amazon agency growth experts now.

Frequently Asked Questions

How long does it take for PPC to work?

Each ad type on Amazon has a different application and its own place in the advertising funnel. In most cases Sponsored Products is the primary ad type that drives the majority of sales given these ads drive placements on highly relevant customer search result pages.

What is a good ACoS?

ACoS targets are based on marketing strategy and can vary depending on factors like competition and product prices. Ultimately, when you know your breakeven ACoS and use it as a target in advertising, you can understand the volume of sales as a baseline and make strategic decisions from a revenue and profitability standpoint.

Can you decrease advertising spend while increasing PPC sales?

While it can happen, more often than not we focus on one or the other. If ad spend is high and profitability low then it’s important to control your budget by optimizing keywords to the ACoS target. Usually after this is achieved, initiatives to increase sales are deployed around keywords, ad types, and products that are showing a positive return on investment.

What ad type is the most effective?

Each ad type on Amazon has a different application and its own place in the advertising funnel. In most cases Sponsored Products is the primary ad type that drives the majority of sales given these ads drive placements on highly relevant customer search result pages.

How much budget will I need?

The amount of budget required to successfully launch a PPC campaign on Amazon will be different depending on your product niche and catalog. Highly competitive niches tend to drive higher cost metrics and higher cost-per-clicks. Bringing a budget large enough to accommodate the size of your catalog and the size of your potential customer base is a large part of building momentum on Amazon.

What sales uplift can we expect if we increase ACOS/TACoS goals?

The sales lift generated by increasing your profitability limits will be proportionate to the amount to spend/budget an increased target opens up. This will also depend on your conversion rate and the amount of search volume more aggressive advertising can gain.

Inc. 500 Fastest Growing Private Companies

We’re honored to be named the fastest growing agency in America

Discover how Canopy’s full-service Amazon account management can take your brand to the next level.
Thanks to the growth that our talented team of experts has generated for our Partners over the years,
we were named the 325th fastest-growing company in America in 2022, and the fastest-growing agency on the Inc. 500.
When you’re ready to get the same level of growth for your brand that we get for our Partners,
all you have to do is get in touch with one of our Amazon growth specialists. We’ll handle the rest.

*Due to high demand we are first-come, first-serve