Amazon Product Listing Optimization | Canopy Management

Amazon Listing Optimization: Stand Out From the Crowd

Every brand that sells on Amazon knows that competition is fierce, and you need every advantage you can get to help you succeed. One of the fastest ways to set yourself apart from your competition, rank higher, sell more, and build market share is through product listing optimization.

While you can have some success doing it yourself, this approach often falls short of the results you can get from hiring an Amazon listing optimization service.

Professional copywriters, Amazon SEO specialists, and photographers don’t just make your listing look great. They also appeal to both shoppers and Amazon’s algorithm, resulting in higher organic product ranking and more sales for the life of the product.

In other words, a one-time investment in fully updating and optimizing your Amazon product’s detail page can result in:

  • More product visibility
  • Higher organic search volume
  • Lower advertising cost of sales (ACoS)
  • Increased revenue
  • Higher conversion rate
  • Better brand recognition

just a few of the top brands that trust canopy

Get a Lifetime of ROI From Your Product Listings

Updating your product listing improves the visibility and conversion rate,
leading to more sales over the life of the product.
To help you get a better idea of the return on investment you’ll get
from our Amazon listing optimization services,
enter your information in our free calculator below!

How much more should your listings be earning?

Free Amazon listing optimization calculator

Learn how much more money your Amazon product listings can (and should) be earning you… every month, every quarter, and every year!

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How much more could your listing be earning?

Leveraging the power of Amazon SEO will help point customers searching Amazon product listings right to your detail page. Creating a high-converting product listing generates growth across the board—including lower ad costs, better searchability, higher ranking, and increased sales.


A guaranteed win

When you put our award-winning listing optimization to work, you get all the benefits with none of the risk. No sneaky terms or conditions apply. If your CVR doesn’t go up in 90 days, you get your money back. Period.


listings optimized


of partners


average conversion rate increase

Get an immediate 38% boost in sales
no extra traffic required

Your Amazon product listing impacts everything—from ad costs to search placement to conversion rate. We pull out all the stops to set your product up for success with full-service listing optimization. No keyword stuffing, just great Amazon SEO.

Boost organic ranking

Our copywriting wizards bring your products on Amazon to the top of potential buyer’s organic search results through in-depth keyword research.

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Maximize sales

Convert skyrocketing search volume into increased sales by combining our award-winning photography & videography with high-converting copy and A+ content.

Build brand awareness

Create loyal, repeat customers and give your brand an instantly recognizable look through consistent visuals and content.

Improve advertising profitability

Optimizing for Amazon’s A9 algorithm reduces ad costs, improves conversion rates, and boosts overall profitability

Fully optimized for long-term growth

Your brand is your baby, and your products are the best around. Our Creative Services Team works tirelessly to perfect your listing so shoppers see the value in everything you sell. The result? Higher conversion rates, lower ad costs, and continuous sales growth year after year.

Competitor & keyword research

Better ranking on Amazon starts with better research. That’s why our first step toward improving your organic ranking and driving more traffic is always in-depth keyword research and competitive analysis.


+ 473 %
+ 691 %

Copy that sells

Our experienced in-house copywriters specialize in what works on Amazon, both for SEO and for maximizing conversion rate. Our time-tested conversion copywriting helps convince shoppers to click the buy button on your products time and time again.


+ 148 %
+ 95 %

Backend search terms

The Amazon algorithm isn’t just looking at the copy inside of your product detail page. It’s also carefully monitoring your backend keywords. Our team helps boost your SEO and rank higher with carefully selected, relevant backend search terms.


+ 120 %
+ 70 %

Professional photography

Our photography and videography team has won multiple AVA awards, and it shows. We put that expertise to work for you, creating scroll-stopping imagery that gives your products both maximum appeal and maximum conversion rate.


+ 89 %
+ 24 .7%

A+(+) content

A+ Content is one of the least understood and least optimized parts of an Amazon listing. Our original, expertly curated A+ Content helps your brand stand out from the competition and convert choosy shoppers into avid buyers.


+ 51 %
+ 102 %
+ 48 %

Award-winning product video

In a world increasingly captivated by video, 90% of customers report that videos help them make buying decisions. Our team helps convince them to choose your product over the competition with stunning video content.


+ 70 %
+ 29 .5%

Amazon Trusted Partner Certifications & Awards

Create your premium
listing optimization today

You don’t have to stay up to date with the latest Amazon product listing trends.
That’s our job. To make sure you get the best possible results from every one of
your awesome products, contact us today to schedule a free listing consultation.

How we work

Working with a team of creatives doesn’t have to be stressful. We make it easy thanks to our documented, step-by-step processes and systems, all designed to get you the best possible results with the least amount of effort.


Though we’re the experts when it comes to Amazon, you’re the expert when it comes to your brand and product category. That’s why we start our partnership by getting fully aligned on your vision and goals.


Your brand’s history is unique, and so is your vision for the future. We’ve grown brands in dozens of product categories, but we still start every project with meticulous research to find trouble spots, strategic insights, and growth opportunities.

Copywriting & Design

With research in hand, we use our findings to first create high-converting copy based on our experience with what works on Amazon. We also shoot custom photography and video to make your products shine and turn shoppers into buyers.

Revise & Update

We make the time to integrate your feedback so that we’re all on the same page about what will maximize sales and best represent your brand. From there, we update your listing with your newly created assets.

Test & Iterate

Once your new product listing is live, we track its performance and identify the highest-value areas to test, so that conversion rate continues to improve over time.


Life is good ‘Under the Canopy’

Over the years, we’ve optimized over 1000 product listings for our Partners. The results? We’ll let them tell you in their own words:

Optimized for long term growth & profit

Dialing in your Amazon product listing is an investment that more than pays for itself month after month, year after year.

Here are a few examples of how our premium listing optimization creates higher conversions, increased sales, and more efficient advertising for our Partners:

Start converting more browsers
into buyers today

You want to reach the next level of growth on Amazon, and a fully optimized
product listing is one of the fastest ways to get there. To take the fast track to higher click through rates,
better visibility, and more sales, reach out to one of our Amazon listing pros today!

*Due to high demand we are first-come, first-serve

Frequently Asked Questions

What parts of a listing can Canopy optimize?

We offer everything you need to hit the ground running on Amazon! We have a number of packages available that include competitor & keyword research, optimized copywriting for title, bullets, and product description, all backend SEO & keywords, 2-3 main image options to split test, lifestyle photography & design, and A+ Content. We can also shoot & edit product videos, and design custom storefronts!

How long does the optimization process take?

Our full optimization process typically takes about 30 days starting from when your product samples land with our photographer to when we have assets ready for your review and feedback. If we are running on a longer turnaround time than normal, we’ll let you know before we begin work.

What kind of results should I expect from an optimized listing?

Results vary from listing to listing, based on a multitude of factors such as product category, inventory, niche size, and competitor volume. That said, on average we historically have achieved ~38% average lift in conversion rate after our optimization process.

Inc. 500 Fastest Growing Private Companies

Take the fast lane to growth with our
full-service brand management

Want peak performance from your Amazon channel without the complexities
of managing multiple service providers? Start the conversation today and discover how our
full-service approach to Amazon gets you more growth with less hassle.