Amazon Demand Side Platform (DSP) Management | Canopy Management

just a few of the top brands that trust canopy

Our experienced DSP specialists
put your brand first

We’ve learned a lot from generating $2.2 Billion in revenue for our Partners. Let us
put that knowledge to work for you.

4.5x ROAS

Awareness campaigns

11.4x ROAS

Retargeting campaigns

19.9x ROAS

Loyalty campaigns

Get maximum returns from your
advertising budget

With DSP, we leverage Amazon’s unmatched vault of buyer data to put your brand directly in front of the ideal customer… just as they’re ready to buy

Laser-focused audience targeting

Drive millions of dollars in new product sales by harnessing Amazon’s powerful first-party data and targeting capability

Access in-depth reporting

Maximize your ROI through our comprehensive reporting and expert optimization, fueled by DSP’s powerful visibility into off-Amazon ad performance

Reach shoppers anywhere

Connect with your customers wherever they are online – from news sites to Amazon devices – and bring them back to your brand

Drive discovery, purchase, and loyalty

Make your whole advertising strategy run like clockwork by targeting customers at every stage of the buyer’s journey

Is Amazon DSP the
best kept secret in

Targeting your ideal customers has become more and
more difficult on the traditional ad platform… DSP makes
it easy – and highly profitable

Full Service FeaturesFull Service Features

Exclusive ad inventory

Secure premium ad real estate that you can’t get anywhere else, including Twitch, Amazon Prime, and other leading content platforms

First party data

Amazon knows exactly what people buy, browse, and save for later. Amazon DSP turns those audience insights into winning ad campaigns.

Scalable advertising

As a programmatic advertising platform, Amazon DSP is both efficient and scalable, expanding your brand’s reach without spending a fortune

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Brand safety

Amazon’s DSP placements are thoroughly vetted to make sure they’re 100% brand-safe and never appear next to questionable content

Amazon Trusted Partner Certifications & Awards

Find your next customer
with Amazon DSP today!

How we work

Discovery call

Let’s chat! The discovery call is a no-pressure discussion about the vision you have for your business and how Amazon DSP could help get you there. We’ll answer all the questions you have, so you can decide if Amazon DSP is right for you.

Audience audit

Whether you’re looking to boost brand awareness, drive more sales, or build customer loyalty, it all starts with an audience audit! If your brand is a good fit for DSP, we’ll use this powerful process to identify a targeting strategy to reach interested shoppers who are primed to buy.

Partner onboarding & strategy

Once you’re officially “Under the Canopy,” we’ll start with a strategic direction meeting designed to align your team with ours and set clear expectations. We’ll also present your custom Quarterly Planner, which outlines our entire strategy for leveraging Amazon DSP to hit your short- and long-term goals.

Campaign set-up

We’ll build out campaigns to target the right audience with the right message at the right time. Whether it’s taking advantage of missed opportunities to bring back past browsers or setting up a loyalty campaign to drive more repeat purchases, we’ll create high-achieving campaigns that fuel your business goals.

Bi-weekly check-in

All great partnerships are built on regular communication. That’s why, twice per month, you’ll meet face-to-face with your team. This meeting is designed as a quick check-in to keep everyone in the loop so we can all walk away with the information we need to stay ahead of the game.

Monthly performance call

Every 4th week, you’ll meet with your Canopy team in a more comprehensive meeting to review the prior month’s progress, align with the Quarterly Planner, and plan the upcoming month. Designed to be structured and efficient, this monthly call serves as a consistent checkpoint for measuring our progress.

Success in action

Learn how the leading brands expand their market share with the Amazon DSP.

Endless reach, more sales. Start driving
endless sales with Amazon’s DSP today.

Frequently Asked Questions

What is Amazon DSP?

DSP is a demand-side platform that lets you programmatically buy ads to reach new and existing audiences on Amazon and off Amazon, through third-party publishers and Amazon’s exclusive inventory including:

  • Amazon Fire Tablet
  • Streaming on Fire TV
  • Twitch
  • Alexa Audio
  • Display and Video
Why is Amazon DSP a good choice for my brand?

DSP is the next level of growth for established brands looking to drive sales and reach new-to-brand audiences. Amazon’s is the only DSP with exclusive Amazon inventory and 1P data, which lets you reach your target audience wherever they are online.

By activating remarketing, you can re-engage visitors to drive sales, or remind past buyers to repurchase and increase SNS subscriptions.

Using Amazon’s 1P data, you can target shoppers in-aisle to build awareness with audiences already interested in your niche, thereby driving conversions downstream.

What do I need to get started?

A minimum of 100k sessions/mo and $100k total sales/mo 1-3 hero products with 15 reviews at 3.5 stars

Note that you don’t need custom assets to start. We can build responsive creatives using your product ASINs and videos you already use on Sponsored Ads.

Should I go with Amazon Managed Service or Canopy Self Serve DSP?

One of the main differences between the two options is that Amazon Managed Service comes with a $35K – $50K min order fee, whereas Canopy has a $5K min order fee.

Canopy’s experts have more flexibility when it comes to launching new orders to test audiences and creatives without a minimum spend requirement. As an Agency Partner, we have dedicated support for planning and optimizations to drive campaign performance and consistently exceed Amazon benchmarks.

We also give you access to a Manager Account console. Want to see a specific campaign, KPI or time frame? No problem, just sign in to your own link to see performance.

Inc. 500 Fastest Growing Private Companies

We’re honored to be named an Amazon
DSP preferred partner
, and the Fastest
growing Amazon DSP agency in America!