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Want to take a BIG shortcut with your creative process, collaborate more effectively with your team, and create compelling product listings that drive sales? Canva – an intuitive online design tool that allows users to create a range of visual content, including social media posts, presentations, and posters – might just be what the (ecommerce) doctor ordered. 

To make things even better for brand entrepreneurs, Canva recently announced a suite of new features and integrations that will revolutionize the way businesses and creatives work. 

Canva also rolled out an Amazon Ads collaboration they call Canva Connect. The exciting new integration makes possible a range of innovative features and AI-powered capabilities.

What is Canva Connect?

Canva Connect integrates Canva with the Amazon Ads creative library allowing users to easily import and export brand content. This integration will change the way businesses and creatives collaborate with Amazon Ads, and completely streamlines the creative process.

Key features and benefits include:

Seamless Integration – Canva Connect provides a direct link between Canva and the Amazon Ads creative library, enabling users to effortlessly transfer content between the two platforms.

Powerful Design Tools – With Canva Connect, users gain access to a range of advanced editing tools that simplify complex design tasks. 

Streamlined Workflows for Brands – Canva Connect offers significant benefits for brands of all sizes. Canva’s capabilities could serve as a great equalizer for small brands. For large brands, the integration could dramatically shrink the time needed for approvals and iterations.

Compliance and Asset Management – Canva Connect simplifies the process of ensuring that creatives meet Amazon Ads’ approval guidelines. By integrating with Amazon Ads’ guidelines and requirements, the platform helps users create compliant creatives from the outset, reducing the risk of rejection and saving valuable time.

Canva’s New AI-Powered Capabilities

Canva has significantly expanded its AI capabilities to simplify complex tasks and inspire creativity, making it easier for users to create stunning designs without requiring advanced technical skills. 

The platform now takes advantage of artificial intelligence to automate time-consuming processes, generate unique design elements, and provide intelligent suggestions that enhance the overall creative experience. 

The expanded AI capabilities include:

Text to Graphic – This innovative feature allows users to generate unique icons, stickers, and illustrations simply by describing what they need. 

Styles & Layouts – Canva’s AI can now analyze the visual style of any design and apply it to the user’s current project with just a single click. 

Upgraded Magic Design – Canva’s flagship AI design tool, Magic Design, has been enhanced with the latest generative AI technology. 

Personalized Tone of Voice – Magic Write, Canva’s AI writing assistant, can now adapt to a user’s unique tone of voice by analyzing a sample of their writing. 

AI-Powered Photo/Video Editing – Canva has introduced a range of AI-driven tools to simplify photo and video editing processes. The Magic Grab tool allows users to select and manipulate individual elements within a photo, providing a level of control previously only achievable with advanced editing software. 

For video content, the AI-powered Highlights tool can automatically identify and extract the most engaging clips, making it easier to create compelling social media content. 

How to Get Started with Canva Connect 

Create an Integration: Log into the Developer Portal to set up a new integration. 

Configure Settings: Define the integration’s scope, secrets, and authentication requirements. 

Clone Example Repositories: Use Canva’s starter kits to establish a local development environment. 

Run Applications: Authorize and run your application locally to start using Canva Connect. 

With Canva Connect, integrating design tools into business processes becomes effortless, boosting productivity and making creative collaboration easier across teams.

Here’s a rundown on the rest of Canva’s recent updates:

Redesigned Editing Experience

Canva has introduced a completely revamped editing interface to optimize the design process and facilitate better collaboration among teams. The redesigned workspace offers a more intuitive and user-friendly experience, allowing users to focus on their creative work while easily accessing the tools and resources they need. Key features include:

• Intuitive interface with quick access to essential tools and templates
• Customizable workspaces to suit individual preferences
• Enhanced commenting and notifications for seamless collaboration
• Improved performance and speed

Canva Enterprise

Canva Enterprise is a new offering tailored for large organizations, providing centralized management, enhanced security, and dedicated support. Key features include:

Admin Console: Manage teams, permissions, and access controls from a centralized dashboard.

ISO Certification: Ensures information security with support for SCIM user provisioning/deprovisioning.

Single Sign-On (SSO): Integrate with existing enterprise identity providers for secure access.

Personalized Support: Dedicated design, onboarding, training, and custom integration development services.

Powerful Workplace Tools

Canva has launched a range of new workplace tools to boost productivity and enhance visual communication across various teams and functions:

Canva Courses: Create interactive training materials and courses for employee onboarding, skills development, and more.

Work Kits: Access collections of specialized templates, best practices, and resources tailored for specific teams.

Bulk Create: Generate multiple personalized designs from data sources like CSV or Excel files.

Integrations: Connect Canva with popular productivity apps like Asana, Monday.com, SharePoint, and HubSpot.

Recording Tool: Add voice overs, record screens, or narrate presentations to create engaging content.

7 Ways Amazon to Grow Your Bottom Line with Canva Connect

1. Create Dynamic Product Listings

With Canva Connect, import product data and images from your Amazon inventory directly into Canva. This enables you to quickly create visually appealing, on-brand product listings that are consistent across your entire catalog, making your listings look professional and polished.

2. Design Professional A+ Content

Use Canva’s templates and design tools to build engaging A+ Content for your product pages. With Canva Connect, you can incorporate brand assets and product information to design compelling infographics, comparison charts, and lifestyle imagery that can help increase conversion rates and enhance the shopping experience.

3. Generate Seasonal and Promotional Banners

Canva Connect simplifies the creation of promotional banners for your Amazon Storefront. By automatically pulling in product details and pricing, you can create eye-catching banners for sales events, holidays, and product launches, helping you attract more attention during peak shopping periods.

4. Produce Video Content for Product Listings

Canva’s video editing tools, integrated with your Amazon product data, enable you to create engaging product videos like demonstrations, unboxing animations, and other content types that boost the appeal of your listings and encourage conversions.

5. Optimize Amazon Posts

Use Canva’s image editing features combined with Amazon product data to create visually appealing Amazon Posts. These posts can help increase your follower count, drive more traffic to your listings, and boost overall sales by attracting and engaging your audience.

6. Create Cohesive Brand Assets

Canva Connect allows for consistent branding across all your Amazon channels. By integrating your brand kit and product information, you can easily create matching graphics for your product listings, Storefront, and even external marketing materials, strengthening your brand identity across platforms.

7. Develop Data-Driven Infographics

Leverage Canva Connect to pull real-time data from Amazon sales and reviews into Canva. This data can be used to create impactful infographics highlighting product popularity, customer satisfaction, and competitive comparisons, which you can incorporate into A+ Content or use in external marketing to attract potential customers.

Want to Create Even Faster? 

Canopy Management, the fastest growing Amazon Agency in North America implements bespoke workflows tailored specifically to each client’s unique needs and requirements. 

In addition to having the most talented designers and graphic artists in the business, Canopy’s custom-built processes streamline operations by eliminating redundancies, automating tasks, and optimizing communication channels. This results in faster turnaround times, reduced costs, and improved overall productivity.

Canopy’s ability to synergize Amazon Creative Services and Pay per Click (PPC) advertising is just one of the reasons why Canopy has become a quiet, behind-the-scenes component responsible for the success of many of Amazon’s top sellers.

Ever wonder what adding 67% more organic sales might mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.