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The first day of Amazon Accelerate 2024 is only halfway through and already, the updates are coming fast and furious. The Amazon annual seller conference kicked off with a strong focus on Buy with Prime, unveiling a range of new features set to transform the seller-customer experience.

Here’s a quick breakdown of the key announcements so far:

1. Amazon DSP Integration: Buy with Prime merchants can now access Amazon’s Demand-Side Platform (DSP), enabling hyper-targeted ad campaigns that leverage Amazon’s extensive shopping data. This helps drive traffic to merchants’ own e-commerce sites.

2. TikTok Ads Enhancement: Starting next month, Buy with Prime merchants can incorporate Prime branding and real-time delivery estimates in TikTok ads. This is expected to boost conversions on the fast-growing social platform.

3. PayPal Checkout Integration: For brands using the Buy with Prime API, PayPal will now be available as a checkout option, increasing payment flexibility and likely improving conversion rates.

4. Shopify Checkout Upgrade: Shoppers can now buy Prime and non-Prime items in a single transaction, thanks to seamless integration with Shopify’s cart and checkout system, enhancing user experience.

5. Faster MCF Delivery: Amazon’s Multi-Channel Fulfillment (MCF) is reducing delivery times from 5 to 3 business days, at no extra cost. This improvement is expected to enhance customer satisfaction and boost sales.

Canopy’s Take 

Amazon is clearly prioritizing Buy with Prime, creating a more integrated and expansive ecosystem for sellers and consumers. The DSP integration and TikTok ads demonstrate Amazon’s push beyond its platform, while the improved checkout and delivery options address key merchant and customer needs.

As always, the team at Canopy Management has their collective ears to the ground and will keep reporting on the news that matters to e-commerce sellers and entrepreneurs. 

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

Combining the massive experience of Canopy’s Amazon Experts with smart tools and tech adds up to industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Check back here for more ecommerce news, and if you’d like help with your own Amazon or Walmart brand, Canopy Management’s ecommerce pros are ready to help.