Back to Resources

As a highly volatile element of the ever-evolving digital landscape, TikTok has reshaped the way brand entrepreneurs have approached social commerce. TikTok’s potential to drive engagement, build brand awareness, and reach untapped audiences is undeniable. 

With the US Supreme Court ruling to uphold the potential ban on TikTok, we wanted to take a look at how the future might play out. 

Donald Trump’s stance on TikTok has taken a dramatic turn. Back in 2020, during his first presidency, he sought to ban the app over national security concerns. However, during his 2024 campaign, he pivoted, leveraging TikTok as a powerful tool to engage younger voters. 

Now, as President-elect, Trump has promised to “save TikTok” and is actively exploring options to prevent its ban. These efforts may include issuing an executive order to delay the enforcement of the law, signaling a new chapter in his approach to the platform.

Here are 10 reasons why TikTok might not be done hosting viral videos and increasingly, selling a lot of ecommerce products. 

1. Political Support from Young Voters

Trump acknowledges TikTok’s influence in mobilizing young voters and believes the platform contributed to increased youth turnout in his favor during the 2024 election. Keeping TikTok operational could bolster his appeal to this demographic, strengthening his political base for future elections.

2. Negotiation Leverage

Trump may frame himself as the only leader capable of resolving national security concerns tied to TikTok while preserving its availability. By doing so, he could use TikTok as a bargaining chip in broader negotiations, both domestically and internationally.

3. Economic Considerations

Banning TikTok would likely have significant economic repercussions, impacting the 170 million users in the U.S., as well as countless content creators, businesses, and advertisers who rely on the platform for income. Trump might prioritize the economic ripple effects, especially in the face of criticism from small businesses and influencers.

4. Influence of Key Political Donors

Trump’s decision could be swayed by influential supporters, such as Jeff Yass, a billionaire hedge fund manager with significant investments in ByteDance, TikTok’s parent company. High-level meetings with key donors may play a critical role in shaping his stance.

5. Strategic Opposition to Competitors

Last March, Trump publicly criticized Facebook, calling it the “enemy of the people.” By supporting TikTok, he could position the platform as a counterbalance to Facebook and other social media giants, furthering his narrative against “Big Tech” dominance.

6. Personal Use and Campaign Success

TikTok has proven to be an effective tool for Trump’s campaign, helping him connect with younger voters and expand his message to new audiences. He has openly praised the platform’s role in his campaign success, which could influence his decision to let it remain operational.

7. Potential for a Negotiated Sale

Trump could explore facilitating a partial or complete sale of TikTok’s U.S. operations to address national security concerns while keeping the platform accessible. Figures like Elon Musk or other high-profile investors could be approached as potential buyers, turning the situation into a political and economic win for Trump.

8. Preserving Technological Leadership

Trump might argue that allowing TikTok to continue operating supports U.S. leadership in technological innovation and social media competition. Encouraging TikTok’s presence could align with broader goals of maintaining influence in the global tech landscape.

9. Diplomatic Considerations

Keeping TikTok operational could serve as a gesture of goodwill in U.S.-China relations, opening the door to broader diplomatic negotiations. Trump might use this as an opportunity to strengthen his narrative as a dealmaker capable of managing complex international issues.

10. Avoiding Legal Challenges

A TikTok ban would likely face significant legal hurdles, including First Amendment challenges from users and content creators. Trump might see allowing TikTok to operate as a way to sidestep drawn-out legal battles, which could be costly and politically damaging.

TikTok in 2025 

The future of ecommerce lies in agility and innovation, and TikTok remains a key player in this dynamic space. At Canopy Management, we’re committed to helping sellers leverage Amazon, Walmart, AND TikTok’s unparalleled reach and creative potential to grow their brands and drive sales. 

Whether you’re just starting or scaling to new heights, our team of industry leaders and omni-channel experts will guide you every step of the way. Together, we’ll turn challenges into opportunities and ensure your success in this rapidly evolving marketplace.

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.