Back to Resources

Welcome to part one of our comprehensive 20-part series exploring cutting-edge advertising strategies designed to help sellers thrive on Amazon and Walmart in an increasingly crowded ecosystem.

Throughout this series, we’ll dive deep into tactical approaches that generate sustainable growth and profitability in 2025 and beyond.

It’s probably not news to anyone that artificial intelligence has shouldered itself into many – if not all – parts of our life in 2025. That’s why it’s ground zero for a lot of the changes we’ve seen in e-commerce advertising AND, why it’s the subject of episode number one.

This powerful technology isn’t just for tech giants anymore. Everyday sellers are now using AI to create compelling Amazon and Walmart advertising campaigns that convert browsers into buyers at unprecedented rates.

What Makes Generative AI a Game-Changer?

Unlike traditional automation that simply follows programmed rules, generative AI creates original, creative content based on your inputs. This revolutionary capability transforms your advertising approach in four key ways:

1. Superior Ad Copy in Seconds

Imagine having a world-class copywriter available 24/7, capable of producing dozens of compelling ad variations in minutes. AI writing tools now deliver:

• Click-worthy headlines that stop scrollers in their tracks
• Benefit-focused bullet points that address specific customer pain points
• Product descriptions that seamlessly incorporate high-converting keywords

The result? Higher click-through rates, improved quality scores, and ultimately, more sales.

2. High-Quality Visuals Without the Studio

Visual content has always been expensive and time-consuming to produce. Generative AI changes everything:

• Create lifestyle imagery showing your products in aspirational settings
• Design eye-catching graphics highlighting key product features
• Generate custom thumbnails for video ads that maximize engagement

All without hiring professional photographers, designers, or investing in expensive equipment. Is it true that you can reach a higher level with the help of an Amazon agency? Yes, absolutely.

Want to level up your Amazon game? Reach out to the experts at Canopy Management today!

3. Customer-Specific Messaging at Scale

Today’s consumers expect personalization. With AI, you can deliver it:

• Craft different messaging for various customer segments
• Adapt your tone and language to match different buyer personas
• Generate variations that speak to specific use cases for your product

This level of targeting previously required enterprise-level resources—now it’s accessible to sellers of all sizes.

4. Continuous Testing and Optimization

The ability to rapidly generate variations isn’t just about quantity—it’s about finding what works. AI enables:

• Systematic A/B testing across multiple variables simultaneously
• Rapid iteration based on performance data
• Continuous improvement without creative burnout

Implementing AI in Your PPC Strategy: A Practical Guide

Start with These Powerful Tools:

For Compelling Copy:

The list is getting longer every day, but to start, you can’t go wrong with any of the AI models below. 

• Claude
• ChatGPT 
• Perplexity
• Grok

For Stunning Visuals:

• ChatGPT’s new image creation model 
• Canva’s Magic Media
• Adobe Firefly
• Midjourney

For Engaging Videos:

• Lumen5
• Synthesia
• RunwayML

Canopy’s Four-Step Implementation Process:

1. Set Clear Parameters Provide specific inputs about your product benefits, target audience, and brand voice. The more detail you give, the better your results.
   
2. Generate Multiple Variations Create several options for each ad element—headlines, images, and copy. Aim for diversity in messaging angles.
   
3. Apply Human Judgment Review AI outputs for accuracy, brand alignment, and platform compliance. Remember: AI is your partner, not your replacement.
   
4. Test Methodically Use platform-specific testing tools to measure performance. Track key metrics and use those insights to inform your next generation cycle.
   

Real-World Success: AI-Powered Campaigns in Action

Consider this premium kitchen knife seller implementing AI-driven advertising:

• Generated 15 headline variations emphasizing different benefits (professional quality, ergonomic design, lifetime warranty)
• Created custom images showing the knives in action across various cooking scenarios
• Developed targeted copy for home cooks, professional chefs, and culinary students
• Produced short video demonstrations highlighting cutting performance

The results? A 47% increase in click-through rate and 23% lower cost-per-acquisition compared to their previous campaigns.

Future-Proof Your Advertising Strategy

The e-commerce landscape evolves rapidly. Amazon and Walmart sellers who embrace generative AI now aren’t just gaining a temporary advantage—they’re building capabilities that will become essential as marketplace competition intensifies.

Whether you’re managing a few products or a catalog of thousands, AI amplifies your creative capacity, accelerates your testing cycles, and ultimately delivers better performance from your advertising investments.

The Canopy Management Advantage: AI-Powered PPC Expertise

While these AI tools offer tremendous potential, maximizing their impact requires strategic expertise. That’s where Canopy Management delivers unmatched value.

Our proprietary C.A.T. (Canopy Advertising Technology) combines the creative power of generative AI with our data-driven approach to campaign management:

• Advanced Bid Strategy: Our system identifies and targets keywords most likely to drive incremental sales and new-to-brand customers while avoiding cannibalization
• Intelligent Automation: Our high-IQ ads team spends less time on routine tasks and more time on strategic initiatives that drive growth
• Holistic Reporting: We analyze critical inputs across your account to develop unified strategies that align with your business goals
• White Glove Service: Our human experts leverage AI tools while providing personalized guidance tailored to your specific brand challenges

Since 2015, Canopy Management has helped great brands win bigger on Amazon and Walmart, managing over $3.21 billion in revenue and driving exceptional profit growth for our partners. 

As America’s fastest-growing brand management agency, we’re proud of our 99.1% partner retention average, and our ability to consistently achieve outstanding results for businesses of all sizes.

Ready to harness the full potential of AI-powered advertising with proven experts by your side? Contact Canopy Management today to discover how our blend of human expertise and cutting-edge technology can transform your Amazon and Walmart advertising performance.

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.