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If you’re an Amazon seller, there’s a short list of things that you really need to be focused on. Amazon SEO, Amazon advertising, and of course, making sure that you have a great product are right at the top of the list. 

However, there’s another component of a successful Amazon product that can easily be overlooked – Amazon reviews. Amazon reviews offer valuable information that give you a clear understanding of what really matters to your prospective customers. 

Just think! These are customers in your selling niche that have stopped what they’re doing to write about an Amazon product.

That is pure gold to an Amazon seller, and in this case, music to the ears of an Amazon agency.

After detailing four strategies that Amazon sellers can use to build reviews for their own brand, this post recounts a (digital) conversation a Canopy partner recently had with Clutch, an important B2B research, ratings and reviews firm about their own experience with the Canopy Management team.

Top 4 Strategies to Get Amazon Product Reviews

1. Ask for Reviews

Obvious as it might seem, this is a simple way to get reviews for your Amazon business. Amazon’s “Request a Review” button in your Seller Central account allows you to send a standardized review request email to customers. To speed up the process, you can use review automation software to send custom review requests in bulk, while at the same time, making sure that you are staying on the right side of Amazon’s rules and regulations. 

2. Use Product Inserts

Long a favorite of digital marketing pros, product inserts are a great – and low pressure – way to do your Amazon advertising. Make sure to say thank you for the purchase and detail how helpful reviews are to your quality control and overall Amazon marketing. 

3. Sell a Great Product, Then Follow Up with Exemplary Customer Service

This might feel like another obvious one, but it’s clear that a positive customer experience inevitably leads to a better product review. Be clear and concise with your product listing, provide accurate information, and follow that up with high-level customer service. 

4. Leverage Social Media

You can – and should – request customer reviews through your social media platforms. Influencers don’t need to be Kardashian sized. Micro influencers and their smaller follower counts are widely known for a highly engaged base of committed, grass-roots connections. It’s a great way to build social proof AND expand your customer base.

(These strategies should be employed in compliance with Amazon’s terms of service to avoid any potential issues)

Amazon Customer Reviews are Canopy Management’s North Star

Regardless of how often it happens, as an Amazon Marketing Agency, Canopy Management is always thrilled to receive another great review. We know how busy our partners are and the time involved in sitting down at a computer to make this happen. 

Over the last several years, we’ve been able to amass an incredible number of extremely positive reviews on the Clutch platform. 

Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. They have established a reputation for evaluations that help entrepreneurs and ecommerce companies meet very specific needs. 

We recently received a new review on Clutch from a satisfied customer and it reminded us – once again – of the power and significance of a customer review. 

Here are responses from Kylie, from Primal Health, a Canopy Management partner, on the Clutch review platform:

Please describe your company and your position there

Kylie/Primal Health – I’m the point person for Canopy, our Amazon agency, as the manager of our Amazon project.

For what projects/services did your company hire Canopy Management?

Kylie/Primal Health– Canopy helped us get new products listed on Amazon as well as manage current listings – all with the goal in mind of having another organic revenue stream.

The plan is to grow our PPC and over time our organic sales as well, on Amazon. We hired them for their full service option, where they manage our listings, ads, do reporting, help with any suppressed listings on Amazon, etc.

They are phenomenal at it!

How did you select this Amazon Agency?

Kylie/Primal Health – Recommendation to our company’s owner.

Describe the scope of their work in detail

Kylie/Primal Health – We have weekly calls with our own personal account specialist, ads director, those helping with creative, reporting, etc.

From the beginning they helped list all new products we wanted on Amazon, which required everything from producing creative copy, going back and forth with us with our legal reviewing listing for compliance, then running ads on these new listings as well as a few we already had running.

They also provided weekly updated reporting to help us know what inventory to send in, how sales did each week, where we’re doing well such as keywords and products leading the way in sales.

Canopy also offered insight into boosting sales on the lower performing products, implemented ad strategies to ensure continued growth, and worked quickly and very efficiently with us when Amazon suppressed any listings to help ensure they were running smoothly. 

Again, they do a stellar job with all of these aspects for Primal Health. We have a channel of open communication where we can ask anything and they are ON TOP OF IT!!! 

I always feel like we’re Canopy’s only client because of how well they take care of us.

Can you share any outcomes from the project that demonstrate progress or success?

Kylie/Primal Health – Our PPC revenue was 30% over last month. We have over doubled our growth since this time last year. We just broke 100k/mo on Amazon this month due to all of their hard work.

Every week for the last 4 weeks I’ve gotten to relay to our leadership within the company that we’ve had yet another “best sales week yet on Amazon”.

How effective was the workflow between your team and theirs?

Kylie/Primal Health – Flawless. 

Like I mentioned above, they take such great care of us, are always advocating for us, and are so efficient we feel like we’re they’re only client – even though we know they’re quite popular 😉

What did you find most impressive about this company?

Kylie/Primal Health – Canopy is one of those companies that shows up to the plate with an impressive team and a strong pitch. What they offer sounds really good. But they are the opposite of a smoke and mirrors company that sells a big promise and doesn’t deliver.

Canopy has delivered results (again we just surpassed our 100k/mo mark and keep passing our best sales records each week), as well as how they show up each week.

They are just impressive in every aspect from overall achieving of goals to excellent communication, to making us feel special and like we’re their only client, and ensuring we understand all of the progress along the way.

Is there any area for improvement or anything that could have been done differently?

Kylie/Primal Health – Honestly if there was, they’d be on top of solving it.

They want to hear your feedback and then they implement it. They’re a machine in how they work together as a team, with the goal of always ensuring we’re happy. And they have very much succeeded.

How was the quality of Canopy Management’s work?

Kylie/Primal Health – 5/5 Stars – Our favorite company to work with!

How was scheduling with Canopy Management?

Kylie/Primal Health – 5/5 Stars – Easy and it’s always clear we’re a priority

How likely are you to refer Canopy Management to a friend?

Kylie/Primal Health – 5/5 Stars – We’ve already referred many and will continue to do so!  We adore Canopy, and think everyone deserves a Canopy on their side.

Give Canopy Management an overall rating

Kylie/Primal Health – 5/5 Stars – One of my favorite companies I’ve ever worked with – Canopy has an A+ rating from us all the way.

Real Sellers, Real Success

We believe you should be the hero of your own story and under the Canopy, you will be!

Take a moment to read the success stories of real sellers we’ve helped. Just like You!

How Canopy Management Can Help YOU! 

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation