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What do video games have to do with selling on Amazon?

PlayStation, Xbox and Nintendo all have their passionate devotees. One thing that unites the three separate gaming systems is the way that developers will often hide “cheat” codes that allow the participants to reach a higher level, much more quickly.

This post is about how eCommerce sellers can take advantage of an Amazon Advertising Masterclass from CANOPY Management’s Brian R Johnson that offers a 10-step process to unlock new levels of success.

Why Might Amazon Sellers Want to Have a Little Head Start?

It’s tempting to think of cheat codes as representative of some form of moral weakness or a willingness to consider a less-than-ethical path. Instead, they’re a little like a secret handshake, and can often be the difference between “everyday” players, and those who are determined to push things a little farther, faster on the Amazon marketplace.

Statista estimated that over 154.6 billion dollars was spent on video games in 2021 with 2.86 billion active players, it’s clear that this is one particular marketplace that isn’t going away anytime soon.

Selling on Amazon has become another global phenomenon. Last year, Amazon’s marketplace reached a net sales revenue of 469.8 billion dollars with 5.7 billion worldwide visitors making their way to its site.

Whether you’re looking to boost your Amazon SEO, grow your Amazon business, or win the Buy Box, Brian’s Masterclass training will help get you there.

Quick Start Guide for Amazon Sellers

When it comes to selling on Amazon, hitting the ground running is often the difference between an Amazon “brand” that successfully “scales up” and one that falls by the wayside.

Make sure that you watch the Masterclass Video that Brian has put together and is linked at the end of this post. That’s the kind of Amazon training that most Amazon sellers need to travel to an eCommerce conference to take advantage of. It’s that packed with information. In the meantime, you can think of these next five steps as something that allows you to take off your Amazon-selling training wheels and get started.

When you’re ready to fly, click here, or on the link below to attend Brian’s Masterclass!

1. Amazon Sellers Need to Have a Plan

“Plan your work, work your plan.” The first thing that you need to do is treat eCommerce the same way that you would a brick and mortar business, and create a business plan. Build a business roadmap then concentrate on what you need to do to make your Amazon store a reality.

That’s the best way for a beginner to make steady progress towards becoming a 7-figure Amazon FBA seller.

2. Drill Down Into an Amazon Niche

You don’t need to spend much time studying Amazon-selling strategies before you hear about keyword research. Tools like those from Jungle Scout and Helium 10 specialize in helping sellers identify demand for an Amazon product.

Is more consumer demand always better? Not exactly! More demand means (a lot) more competition. High-volume products are also catnip to unethical Amazon sellers. Do more research and drill down to sell a “niche” product that will help you to create a little selling space for yourself and a much better chance of avoiding hijackers.

3. Branding Matters

When you consider premium brands such as Apple, Microsoft, and Tesla, you probably begin with a strong initial impression. I’ve spent an unthinkable amount of money on Apple products, but not one penny for one of Elon’s electric cars.

Still, I’m absolutely certain that owning a Tesla would be a highly pleasurable, life-affirming experience. For me, that’s the power of branding.

To create the same kind of competitive advantage for your own Amazon brand, use creative content (or Amazon Creative Services). With assets such as cutting-edge video, and Amazon’s A+ Content to make your Amazon Stores JUMP off of the page, this is the perfect way to get your product in front of more Amazon shoppers.

4. Sometimes You Gotta Pay to Play

The old, ‘everything goes,’ wild-west days of Amazon when sellers could simply buy reviews are thankfully (for the most part) in our rearview mirror.

What’s happened now is that everything, from your Amazon listing optimization, to your sponsored product, sponsored brand, sponsored display, and Amazon DSP advertising strategy requires an increased level of sophistication to scale past a certain level.

Back in the day, Amazon Pay per Click (PPC) advertising was just one of the ways that eCommerce sellers drew attention to their products. Now, times have changed. Particularly during a product launch, paying for PPC can feel like a particularly painful, but necessary cover charge to get into the Amazon “club.”

Pro tip: Amazon PPC advertising is one of those things that in many cases, is best left to an expert. Most sellers find that when using a PPC management agency, pennies in ad spend wins them dollars in Amazon sales.

5. Find an Amazon Cheat Code

After your first few challenging run-ins with Amazon seller central, it might be hard to hear me speak of anything having to do with the Amazon platform as a game, but there are similarities.

Let’s start with Amazon’s ever-changing marketplace. Just like a video game, the longer you “play,” the more you start to realize that you are only seeing a small area of what’s evidently a much larger world.

Keyword research, (for product research, listing optimization, and PPC), and Amazon fulfillment are just a few of the elements that eCommerce sellers need to try to understand before they can take a single step forward.

The more that you learn, the more it seems that there is to learn.

Unlocking Success On Amazon

That’s why understanding where you can find Amazon cheat codes can be pivotal to your success as an eCommerce seller. Cheat codes can give you that same head start that you might remember from Grand Theft Auto, or The Sims.

Fortunately for you, CANOPY Management‘s Brian R Johnson has just put together an Amazon Masterclass Training featuring a 10-step process giving you the kind of competitive advantage that you need in 2022 to make it to the top.

Brian has guided over 20,000 brands to grow their Amazon sales by over $1 Billion using his proprietary ppc advertising, conversion rate optimization, and differentiation strategies. As one of the founders of CANOPY Management, he has the experience and the knowledge to help you unlock your path to Amazon selling success.

To watch Brian’s Masterclass Training video, all you need to do is click here, or on the image below.