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Amazon Dives Headlong Into Social Commerce with New Snapchat Partnership

Amazon isn’t content to sit on the sidelines and watch the explosion of social ecommerce. Here’s why that might be a very good thing for online sellers

  • November 14, 2023
  • /
  • Chuck Kessler
The Snapchat logo on a small button in front of a yellow background

There are a number of very good reasons why as ecommerce sellers, you’re encouraged to drive off-Amazon traffic right back to your Amazon storefront. 

First and foremost is the near certainty that it increases your product listing’s organic rankings. By doing that you’re going to boost your product’s Amazon sales velocity which in turn will increase traffic everywhere

That will light a fire under your entire omni-channel marketing efforts. 

But, it seems that Amazon isn’t content to simply wait for all of that traffic to make its way back to its doorstep. 

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Last week we wrote about Amazon’s new partnership with Meta, the parent company of both Facebook and Instagram. 

Amazon and Meta have partnered and are adding a feature allowing users to link their Facebook and Instagram accounts with Amazon. That connects a lot of dots for ecommerce shoppers (and sellers). 

That’s a pretty clear reaction to companies such as TikTok that have made big strides into the booming social commerce ecosystem. While TikTok has been busy building its own marketplace, Amazon, Meta, and now Snapchat have all been paying close attention. 

Snapchat and Amazon Enter Into Ecommerce Partnership

Yesterday, Snapchat and Amazon entered into the same kind of partnership that would allow Snapchat users in the United States to buy Amazon products directly from the Snapchat app. 

It appears that as social commerce continues its explosive growth, Amazon isn’t content to sit on the sidelines and watch. At the same time that Amazon has been encouraging ecommerce sellers – with strategies such as Buy with Prime – to embrace the Amazon ecosystem, the 800-pound ecommerce gorilla is also determined to capitalize on the growing use of social media for shopping.

Entrepreneurs are increasingly leveraging platforms like Instagram, Facebook, TikTok, and Pinterest for social commerce. Strategic product showcasing, social advertising, and influencer partnerships allow brands to drive awareness, consideration, and ultimately sales through their Amazon listings.

This partnership simplifies that link. 

According to a shared Amazon email, the partnership will allow customers to shop directly from Amazon ads on Snapchat and make their purchases without leaving the app. 

Buyers would also be able to see real-time pricing, Prime eligibility, product details, as well as delivery time estimates. 

With data becoming an increasingly important ecommerce resource, this Snapchat partnership allowing Amazon to tap into its substantial subscriber base furthers the data mining capabilities that are sure to help both Amazon and its sellers make better advertising decisions in the future. 

How Canopy Management Can Help

Canopy Management’s Amazon agency pros will continue to monitor the rise of social commerce and track its effects and its implications for entrepreneurs and online sellers. 

If you’d like to get a clearer picture of what it could mean to your Amazon business, or would like to know more about the services that Canopy offers, we’re here to help. 

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. 

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

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