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Amazon’s October Prime Day Wins – What You Need to Know!

Canopy’s industry-leading Amazon advertising wizardry creates high visibility for our partner’s products. Here’s how to make sure your own brand doesn’t fall behind!

  • October 17, 2023
  • /
  • Chuck Kessler
Hands holding up two Amazon packages. Two hands are on one, and one hand is holding the other

One billion, that’s a nice round number. 

According to Amazon, Prime members saved over $1 billion through millions of deals during the two-day October launch of Prime Big Deal Days. 

It’s also a pretty solid kickoff to the holiday shopping season! 

While most of the sales were largely driven by traditional discounts and promotions, more than a few brands took advantage of a relatively new Amazon program, Buy With Prime. 

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That makes sense. Not only does Amazon charge a fee on each order, but because participation in the program requires brands to use Amazon’s fulfillment network, from that point it’s an easy downhill slide right into full Amazon FBA participation and entrenchment in the Amazon ecosystem. 

That’s not the only thing that Amazon must be happy about. From a quick look at LinkedIn, there appears to be a lot of positivity for what the holiday season will bring to Amazon sellers. 

Industry-Wide Momentum Propels Amazon Sellers

Here’s what a few ecommerce companies had to say:

Tinuiti was quoted that, “this event certainly felt bigger than last year’s, with more brands feeling prepared.” Perpetua shared that YoY sales were up 16% compared to last year’s PEAS. Pacvue posted that Attributed Sales were up 35% from last year. Finally, CommerceIQ said ordered revenue exceeded Amazon’s previous October Sale (Prime Early Access Sale) by 63%. 

Canopy Management’s Advertising Wins

Meanwhile at Canopy Management, our Amazon Advertising teams were riding a rocket ship! 

In the Amazon Pets category, more than a few Canopy partners enjoyed best ever single days while gaining multiple BSR tags throughout the day. 

One partner hit approximately 2.2 million in total sales on the first Prime Day alone at a 7.70% total advertising cost of sale (TACoS).

Multiple partners in the Beauty & Personal Care category experienced big jumps in sales during the two-day Fall Prime Day with sales growth versus last year averaging 131%. 

A single most impressive data point? For one partner, total units sold were 4,518, with an incredible TACoS number of 2% 

All in all, for Canopy partners, Fall 2023 Prime Day was one for the record book! 

As Amazon’s marketplace grows in sophistication, strategic, carefully crafted advertising campaigns are the only way to stand out and compete. 

Canopy’s industry-leading Amazon advertising wizardry creates visibility for your brand, and ultimately, a lot more sales. 

If you’re unsure about whether you’re on the right path with your Amazon ad strategy, or just want a second opinion on your Amazon presence, Canopy Management is here to help.

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

Canopy doesn’t merely guide; it transforms your Amazon journey, ensuring each product sourced and each strategy implemented is fully supported by industry-leading, repeatable processes. 

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