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At Canopy Management, we’re always keeping a pulse on the latest e-commerce news, so you don’t have to. Amazon has just announced that Prime Big Deal Days is back, and will be held October 8-9. 

Here’s everything you need to know to stay ahead of the competition and capitalize on what’s sure to be a massive sales opportunity.

Amazon’s Prime Big Deal Days 2024

Prime Big Deal Days represents Amazon’s 48-hour exclusive sales event for Prime members, offering discounts across popular categories like electronics, fashion, home goods, kitchen essentials, toys, and Amazon Devices. For sellers, it’s an unparalleled opportunity to boost visibility and sales as customers start their holiday shopping early.

Mark your calendars! Prime Big Deal Days will run from October 8 at 12:01 a.m. PDT through October 9, giving sellers a crucial window to push their promotions and exclusive deals to eager holiday shoppers.

Who Can Participate?

The event spans 19 countries, including major markets like the U.S., U.K., Canada, Germany, Japan, and many more. This global reach offers sellers on Amazon a chance to tap into international demand and grow their sales footprint across borders.

Is Prime Membership Required for Shoppers?

Yes, this event is exclusive to Prime members. If you’re not yet a Prime member, you can still join or start a free trial to gain access to all the deals and benefits. Sellers should be ready to engage with this highly motivated audience, who will be primed for early holiday savings.

What Does Prime Membership Cost?

A Prime membership is priced at $14.99 per month or $139 annually. Amazon also offers discounted membership options that provide the same valuable benefits—including free delivery on over 300 million items and access to exclusive deals—at 50% off for eligible members. These discounted plans offer the full range of Prime perks at a more affordable price, making it accessible for a wider audience.

What Brands are Participating?

This year, customers can expect deals from popular brands like LEGO, Samsung, Barbie, and Disney, along with big discounts on beauty and fashion brands such as Clinique, Too Faced, and Florence by Mills. Sellers should align their promotions with these trending brands to attract high-intent shoppers.

What Should Sellers Expect During the Event?

Deals will refresh as often as every five minutes, meaning constant engagement and fresh opportunities for customers to find what they’re looking for. Sellers should prepare their listings, optimize their advertising campaigns, and ensure they have inventory ready to meet the surge in demand.

Early Access for Prime Members

Prime members can already access select deals, providing an early sales boost. Sellers can capitalize on this by offering pre-event deals to capture early shoppers and gain momentum before the main event.

Maximizing Seller Success

For Amazon sellers, it’s crucial to take full advantage of Prime Big Deal Days. Here are some ways to prepare:

1. Boost Inventory: Ensure your stock levels are sufficient to handle the influx of traffic and sales.
2. Optimize Listings: Now is the time to fine-tune your listings. Ensure your product titles, bullet points, images, and descriptions are clear, optimized, and ready to convert shoppers.
3. Run Promotions and Coupons: Engage shoppers with time-limited offers, coupons, and lightning deals to stand out during the fast-paced event.
4. Leverage Amazon Advertising: Sellers should set up their Sponsored Product and Sponsored Brand campaigns ahead of time. Consider upping your PPC budget to get prime visibility during high-traffic hours.
5. Utilize Early Deals: Prime members are already shopping for early deals, so sellers can start driving sales even before the main event kicks off.

How Canopy Management Can Help

As Prime Big Deal Days approaches, this is your chance to drive significant sales and set the stage for a profitable holiday season. At Canopy Management, we are here to help Amazon and Walmart sellers prepare for high-traffic events like this, ensuring you have the right strategies in place to stand out and maximize profits. 

When you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

Stay tuned for more insights on how to optimize your performance during this pivotal sales event! If you’d like to do what increasing numbers of Amazon’s top brands have done to dominate their selling niche, reach out to the Amazon experts at Canopy Management.