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Amazon’s marketplace complexity has evolved dramatically in recent years. While pay-per-click (PPC) advertising remains crucial, successful brands now require a more comprehensive Amazon marketing strategy to maintain competitive advantage.

In 2025, the best Amazon agencies must provide integrated solutions that address every aspect of marketplace performance, going far beyond basic Amazon ads management.

This guide explores the 12 essential services your Amazon agency should offer to help your Amazon business thrive. Use it to evaluate your current partner or select an agency that can truly drive sustainable growth in today’s competitive environment.

Core Amazon Advertising Services

Advertising remains fundamental to Amazon success, but today’s approach must be more sophisticated than simply managing keywords and bids.

1. Advanced Amazon PPC Management

Basic PPC management is no longer sufficient in 2025’s competitive landscape. Your Amazon seller agency should provide:

• Strategic campaign architecture tailored to your unique business objectives
• Advanced targeting options beyond simple keywords (competitor targeting, product attribute targeting)
• Sophisticated bid optimization strategies that account for inventory, margins, and seasonality
• Comprehensive analytics beyond standard ACOS metrics

The most effective agencies use human intelligence augmented by technology rather than relying solely on automation. This ensures strategic decision-making rather than algorithmic management that might miss critical nuances.

2. Amazon DSP (Demand-Side Platform) Advertising

Programmatic advertising through Amazon’s DSP has become essential for brands serious about marketplace dominance. Your full service Amazon agency should offer:

• Access to Amazon’s exclusive first-party shopper data
• Audience targeting beyond the Amazon platform (reaching customers on third-party sites)
• Retargeting capabilities for past visitors and shoppers
• Brand awareness campaigns that complement your performance marketing

DSP management requires specialized expertise that goes beyond traditional Amazon ads skills. Agencies without dedicated DSP specialists will struggle to deliver meaningful results in this complex advertising environment.

3. Cross-Platform Advertising Integration

The most sophisticated Amazon marketing strategy now incorporates multiple advertising channels working in harmony. Your agency should offer:

• Coordinated campaigns across Amazon, Walmart, social media, and search engines
• Attribution modeling that tracks customer journeys across platforms
• Budget allocation strategies that maximize return across all channels
• Unified reporting that provides holistic performance insights

This integrated approach ensures your advertising dollars work together rather than competing across platforms, a crucial advantage for any serious Amazon business.

Essential Amazon Marketplace Management Services

Beyond advertising, your Amazon success depends on optimized marketplace presence and operations through comprehensive account management services.

4. Comprehensive Amazon Listing Optimization

Your product listings are the foundation of your Amazon success. Expect your Amazon listing agency to provide:

• Data-driven title optimization that balances search visibility with conversion
• Benefit-focused bullet points that address customer pain points
• Keyword-rich product descriptions that improve discoverability
• Backend search term optimization to capture additional traffic
• Regular competitive analysis to maintain listing advantage

Listing optimization is not a one-time project but an ongoing process that requires continuous refinement based on performance data and competitive shifts—a core component of effective full account management.

5. Advanced Amazon SEO and Keyword Strategy

Amazon’s search algorithm continues to evolve, requiring increasingly sophisticated SEO strategies. Your agency should deliver:

• Comprehensive keyword research beyond basic search volumes
• Strategic keyword placement across all content elements
• Conversion optimization that improves organic ranking signals
• Query mapping to understand customer search patterns
• Regular algorithm update monitoring and strategy adjustments

Amazon SEO encompasses every aspect of your listing and performance metrics, requiring a holistic approach beyond simple keyword usage to maximize visibility in the marketplace.

6. Enhanced Content Optimization

Standard listings no longer provide adequate competitive advantage. Your Amazon marketing agency should optimize:

• A+ Content that tells your brand story while improving conversion
• Amazon Store design that creates an immersive shopping experience
• Video integration that showcases product benefits
• Mobile optimization for all content elements
• Interactive content elements when available

These enhanced content features not only improve conversion rates but also strengthen your brand presence on Amazon, creating a cohesive shopping experience that builds customer loyalty.

Critical Brand Protection Services

Protecting your brand integrity has become a critical aspect of Amazon success and should be integrated into your full account management plan.

7. Amazon Brand Registry Management

Brand Registry provides powerful protection tools that require expert management. Your agency can handle:

• Brand Registry audit and monitoring through Amazon Seller Central
• Trademark monitoring and infringement reporting
• Automated content protection through pattern recognition
• Counterfeit identification and removal processes
• Global brand registry management for international sellers

Without proper Brand Registry management, your products remain vulnerable to unauthorized sellers and counterfeiters, putting your Amazon business at significant risk.

8. Listing Hijacker Defense

Unauthorized sellers can damage your brand reputation and profit margins. Your agency should provide:

• Proactive monitoring for unauthorized sellers through Amazon Seller Central alerts
• Strategic pricing and bundling to deter hijackers
• Test purchase protocols to document counterfeit products
• Streamlined case management for faster resolutions
• Legal coordination when necessary for persistent violators

These protective measures ensure your brand integrity remains intact while preserving your profit margins against increasingly sophisticated threats.

9. Pricing Compliance and Strategy

Maintaining pricing integrity across all sales channels is critical for brand value. As part of a comprehensive Amazon marketing strategy, your agency might contribute to your pricing and compliance through:

• Comprehensive MAP (minimum agreed pricing) monitoring across marketplaces
• Automated alerts for violations
• Enforcement protocols for non-compliant sellers
• Strategic pricing recommendations that maintain profitability
• Promotional planning that drives sales without undermining value

This strategic approach to pricing ensures your brand maintains its value proposition while remaining competitive across Amazon and other platforms like Walmart.

Data-Driven Growth Services

The most valuable account management services provide sophisticated data analysis that drives strategic decisions.

10. Customized Performance Analytics

Generic reporting no longer provides adequate insights. Your Amazon agency can deliver:

• Customized dashboards focused on your specific business objectives
• Competitive benchmarking against category leaders
• Trend analysis that identifies emerging opportunities
• Profitability analysis beyond simple revenue metrics
• Actionable recommendations based on performance data

These advanced analytics transform data into strategic direction rather than simply reporting what happened, enabling informed decisions for your Amazon business.

11. Revenue Recovery and Optimization

Many brands lose significant revenue through Amazon’s complex systems. Your full account management agency can support your brand with:

• FBA inventory reconciliation and reimbursement claims through Amazon Seller Central
• Lost or damaged inventory recovery
• Fee auditing to identify and recover overcharges
• Return and refund analysis to identify problematic products
• Strategic recommendations to minimize future revenue leakage

These recovery services often generate substantial revenue that would otherwise be lost in Amazon’s ecosystem, directly improving your bottom line.

12. Inventory and Supply Chain Optimization

Inventory management directly impacts both advertising effectiveness and organic ranking. Top agencies can assist with:

• Inventory forecasting based on historical data and growth projections
• Seasonal planning to prevent stockouts during peak periods
• Restock limit management strategies within Amazon Seller Central
• Storage fee optimization
• IPI score improvement recommendations

This strategic approach to inventory ensures your supply chain supports rather than constrains your growth objectives, a critical factor for sustainable marketplace success.

What Sets Top Amazon Agencies Apart in 2025

Beyond these essential services, the most effective Amazon agencies share several distinguishing characteristics:

Human Expertise Amplified by Technology

The most successful agencies maintain a human-led, technology-supported approach rather than relying primarily on automation. This human intelligence ensures strategic thinking rather than algorithmic decision-making, particularly vital for complex account management services.

Cross-Marketplace Integration

Leading agencies now provide seamless integration between Amazon, Walmart account management, and emerging platforms like TikTok Shop.

This unified approach maximizes your overall e-commerce presence rather than siloing efforts by platform, creating a cohesive marketing strategy across all sales channels.

White-Glove Service and Communication

True agency partners provide proactive communication, regular strategy sessions, and transparent reporting. The best relationships feel like an extension of your internal team rather than an external vendor, with direct access to Amazon Seller Central expertise whenever you need it.

Results-Driven Accountability

Top agencies establish clear performance metrics and hold themselves accountable for results. This outcomes-based approach ensures alignment between agency activities and your business objectives, focusing on meaningful growth for your Amazon business.

Evaluating Your Current Amazon Agency’s Service Offering

Is your current Amazon partner providing all these essential services? Ask yourself:

• Does your agency take a comprehensive approach beyond advertising management?
• Are they proactively recommending strategic improvements across all aspects of your Amazon presence?
• Do they have specialized expertise in each of these critical service areas?
• Can they demonstrate clear results that tie directly to your business objectives?
• Do they provide strategic guidance beyond tactical execution?

If you answered “no” to any of these questions, it may be time to reevaluate your agency partnership and consider a more comprehensive full account management solution.

The Competitive Advantage of Comprehensive Amazon Management

Canopy Management provides every essential e-commerce service through our integrated approach to Amazon success. Our human-led, software-driven methodology has helped brands generate over $3.21 billion in revenue with a remarkable 99.1% partner retention rate.

Rather than piecemeal services, we deliver a unified Amazon marketing strategy that addresses every aspect of your marketplace presence. Our team of experts manages all facets of your Amazon Seller Central account, becoming a true extension of your team rather than just another service provider.

Take the first step toward transforming your Amazon business performance by scheduling a consultation with our growth specialists.

During this no-obligation discussion, we’ll evaluate your current approach, identify key opportunities, and explain how our comprehensive account management services for Amazon, Walmart, and TikTok sellers can help your brand store achieve sustainable marketplace growth.

Schedule Your Consultation Today →