Want to Be a Hero? – Here’s How to Make Sure That Your Amazon Listing Stands Out!

July 29, 2022 Chuck Kessler

Want to Be a Hero? – Here’s How to Make Sure That Your Amazon Listing Stands Out!

On Amazon, the Best and Brightest Listing Gets the Sale - This Webinar Replay from CANOPY Management Shows How to Make it Happen!

It’s getting crowded out there on Amazon’s growing marketplace. As Amazon’s ecosystem matures, both products AND sellers are getting better every day. Unfortunately for Amazon shoppers, the EXPERIENCE isn’t necessarily keeping pace with all of that improvement.

All you need to do is read a few product reviews to understand that. 

If you’re an Amazon seller, Amazon reviews are one of the most overlooked ways to build your ecommerce brand. Amazon reviews offer valuable information that give you a clear understanding of what really matters to your prospective customers. 

Just think! These are customers in your selling niche that have stopped what they’re doing to write about an Amazon product. That is pure gold to an Amazon seller. 

Doing final research on a new Amazon product? Taking the time to look through Amazon product reviews for similar products will tell you where your competitors have failed or succeeded. For example, Amazon reviews pointing out serial breakage problems for a similar product will help you understand the need for additional packing steps. 

Differentiation is an Amazon Seller’s Superpower

As I’ve written about before, differentiating your Amazon product is a key step to becoming a successful Amazon seller. It’s also at the heart of great Amazon product listing optimization as well as a critical element of Amazon pay per click (PPC) advertising campaign strategy. Differentiation helps you to identify and then strategically target niche keywords with your Amazon PPC ad campaign. That’ll help you save money and carve out a mini marketplace for yourself! 

It’s important to keep in mind that the same things that make your ecommerce product STAND OUT, are probably the same features that might be either overlooked or misunderstood by buyers. If an Amazon seller fails at properly optimizing their listing, there’s a good chance you’ll be able to read about it in a product review. 

There are a number of available ecommerce software tools that make it clear that A LOT of ecommerce sellers are doing a poor job of optimizing their Amazon listings. Making sure that buyers really understand what they’re buying will not only help reduce returns, in many cases it’s the key to Amazon product differentiation. 

Amazon’s Marketplace is Changing Faster Than Ever – Here’s How to Keep Up! 

The big problem facing Amazon sellers in 2022 is that the Amazon landscape is no longer consistent. Just a few years ago it was much easier for Amazon sellers to make long term projections. Now it involves a willingness and the ability to closely monitor your Amazon brand. 

It’s no wonder that increasing numbers of Amazon brands are entrusting their accounts to Amazon management agencies

Here’s a list of a few of the recent challenges that Amazon sellers now face:

  • Amazon is increasingly burying organic search results
  • Brands have been taught to emulate competitors 
  • Product-gaming methods are being closely monitored
  • Inflation is pushing consumers to slow down spending
  • Advertisers are overreacting to market conditions

Take Advantage of CANOPY Management’s Amazon Pros! 

That’s why CANOPY Management’s Brian R Johnson has just put together a webinar that details specific strategies that will allow Amazon sellers to IDENTIFY and SOLVE a prospective buyers’ pain points. 

Does that mean most products aren’t solving customers’ problems? 

Not exactly. According to Brian, what happens is that all too often the listing simply doesn’t acknowledge or illustrate the problems it does solve.

That’s why it’s critical to closely monitor your target audience’s feedback, on Amazon and social media, to identify where your product can solve dislikes, reduce the pain and ease the buyers’ frustration. 

Clicking on the webinar replay link here, or the image above will give you the latest information how you can transform your product’s lackluster sales into a source of consistent revenue . . . All without spending a fortune! 

Learn how to identify patterns in reviews and social media threads, that will give you a much better feel for your competitive landscape. 

Learn the simple, 3-step process for transforming any product listing into a year-round cash flow machine.

CANOPY Management is Here to Help

CANOPY Management is a “full service” marketing agency for Amazon sellers, and our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. When you consider the ways in which CANOPY Management is able to help you grow your Amazon business, you’ll know why.

  • Strategic Growth Planning
  • Listing Copywriting Optimization
  • Listing Photography
  • Product Videography
  • Advertising Management
  • Customer Service
  • Demand Side Platform (Amazon DSP)
  • Amazon Posts
  • Full Service Management
  • Amazon Review Aggregation

Are you looking to expand your income stream, or transition away from your primary career? It’s a new year and with the growth of eCommerce, now is a great time to reap some benefits yourself!

Ready to Grow Your Amazon Business?

, , , ,

Chuck Kessler

I'm a western Colorado based trail runner, climber, surfer, and adventurer who loves to write. My focus is on eCommerce and technology as the Content Manager and SEO Strategist at CANOPY Management.