Canopy Management Promotes Irrum Doss to Chief Partnerships Officer
Innovative business development is a critical component of agency growth. Canopy’s new Chief Partnerships Officer positions the team for success in 2025.
AUSTIN, TEXAS – November 5, 2024 – Canopy Management, the leading full-service agency for Amazon and Walmart Sellers, recognized as the fastest growing digital marketing agency in the United States by INC, today announced a pivotal, executive-level promotion to its leadership team.
Irrum Doss, who previously served as Partner Success Manager, and most recently, VP of Partner Success, has been promoted to the position of Chief Partnerships Officer.
“Irrum has been the heartbeat of our Partner Success team. Her dedication, passion, and leadership have truly set a new standard, and she’s raised the bar every single day.
This move to Chief Partnerships Officer is not just a promotion—it’s a celebration of Irrum’s Canadian/East coast drive, her knack for building real relationships, and vision for where Canopy is headed.
This isn’t just a title change, it’s a partnership in every sense of the word. We couldn’t be more excited to build the future of Canopy with Irrum Doss leading the way.”
– Brian Burt, Canopy Management’s Founder and CEO
The promotion draws attention to the explosive growth of Canopy Management’s robust portfolio of partners and reflects Irrum Doss’s leadership skills, attention to detail, and e-commerce vision.
Doss has been a pivotal hire for Canopy. She’s been instrumental in creating, and building – from scratch – the company’s Partner Success Team; an invaluable link between their partners and Canopy’s e-commerce experts.
That connection has led to Canopy’s 300% growth as an agency over the last two years and has been a springboard for Canopy’s highly successful expansion into the Walmart and TikTok Shop marketplaces.
Irrum Doss Was One of Canopy’s First Pivotal Hires
Doss was an early hire at Canopy Management, joining just a few years after the company was founded in 2018.
Over the last 12 months, the growth of e-commerce has been nothing short of phenomenal, driven by advances in artificial intelligence and social commerce.
It’s created an environment that highlights the critical importance of having the right people in place.
Irrum began her career in Canada’s dynamic startup ecosystem, where she took on various roles in small tech companies during the early 2000s.
She later transitioned to affiliate marketing, successfully partnering with publishers on Myspace to generate millions in annual revenue across sectors such as ringtones, mobile dating, gaming, and health and wellness.
In 2012, Irrum relocated to New York City to immerse herself in the e-commerce industry, focusing on merchandising, vendor management, and digital marketing. Throughout her tenure, she played a key role in driving over one billion dollars in e-commerce sales.
In recognition of her contributions, Irrum received the “2021 Top 100 Influencers in Marketing & Advertising Award” at the Marketing 2.0 Conference in Las Vegas. Her career reflects a commitment to innovation, leadership, and excellence in marketing and e-commerce.
Canopy’s Partner Success Team: Explosive Growth Under Doss’s Leadership
When asked what she enjoys most about working at Canopy, Doss shared, “I truly enjoy working closely with sellers, supporting their growth, and at the same time, leading a dynamic and talented team.”
As far as the accomplishment while at Canopy that she’s most proud of, it’s the same thing that has propelled her to her current position.
“The development of Canopy’s Partner Success Department from an idea, to a full service white-glove team has been a dream project, and I’m excited and inspired by what we’ve built!”
Doss had this to say about her promotion:
“I’m thrilled to continue leading the Partner Success department, which has been crucial in driving Canopy’s low churn rate and strong reviews. At the same time, I’m incredibly excited about the opportunity to step into a new role, where I can build and grow a division focused on partnerships and business development. It’s an exciting next step, and I’m eager to take on the challenge and contribute even more to our company’s growth!”
Future Proofing Canopy Management for 2025
The e-commerce landscape is set for significant transformation in the year ahead. Amazon, Walmart, and TikTok’s platforms are becoming increasingly sophisticated, requiring sellers to stay sharp and adapt to evolving tools and strategies.
AI-driven personalization will take center stage, allowing sellers to create more tailored shopping experiences and boost customer engagement.
Social commerce will continue to gain traction, benefiting sellers who integrate their products with major social media platforms. Meanwhile, the rise of mobile commerce will make mobile-first strategies a necessity, as more shoppers rely on their smartphones for seamless, on-the-go purchases.
By appointing Doss, Canopy Management is doubling down on innovative partnerships and business development – positioning the company for even greater achievements as it leads the charge toward 2025.
About Canopy Management
Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.
