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The Top Ranked Posts ALL Missed This Critical Amazon PPC Mistake

We Analyzed Google’s Top 10 Posts on Amazon PPC Mistakes – Not Building Out an External Traffic Strategy Was Overlooked by Every Single One!

  • March 12, 2024
  • /
  • CANOPY Management
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There’s a lot of ecommerce information on the internet these days. Even considering the abundance of artificial intelligence (AI) content, to make it to the top of Google’s page one, usually, it’s pretty good stuff. 

That’s why we took the time to perform a little research exercise. We wanted to know if there are elements of Amazon pay per click (PPC) advertising success – or failure – that are systematically missed by everyone

Even without meaning to, many of the top Amazon PPC posts start to look and feel the same. After all, most of the top writers conduct very similar research. So, it stands to reason that if something is missed by one blog post, less careful blog writers might miss it as well. 

To begin our research, we typed in the search term, “what are the biggest Amazon PPC mistakes” and pressed enter. 

This post is about the one trending element of Amazon advertising success that every single post missed

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Failing to Leverage External Traffic Sources for PPC Campaigns

While all of the posts cover a range of important PPC mistakes such as neglecting keyword research, not optimizing bids, ignoring negative keywords, and focusing too much on ACoS, they miss discussing the significance of driving external traffic to Amazon listings to enhance PPC performance.

Relying solely on Amazon’s internal traffic can limit your potential to reach a wider audience and drive more conversions. By leveraging external traffic sources such as social media, email marketing, and influencer collaborations, you can bring highly targeted and engaged shoppers to your listings. 

This influx of high-quality external traffic can significantly improve click-through rates (CTR) and conversion rates, ultimately boosting the effectiveness of Amazon PPC campaigns.

Amazon’s algorithm favors listings that attract external traffic, as it indicates the product’s popularity and relevance. This can lead to improved organic rankings, which further amplifies the impact of PPC campaigns.

To capitalize on external traffic sources, here are four bulleted checklists to help make sure that you’re following the best practices for generating external traffic on Amazon. 

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Promote Your Listings on Social Media Platforms

Build an Email List and Implement Targeted Campaigns

Collaborate With Influencers

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Take Advantage of the Amazon Brand Referral Bonus Program

By implementing these actionable strategies, you’ll be able to effectively drive external traffic to your listings and improve the performance of your PPC campaigns. Remember to consistently monitor and analyze the results of your external traffic efforts, making data-driven decisions to optimize your approach over time.

In the highly competitive world of Amazon advertising, you’re going to have to constantly seek out innovative ways to gain an edge and maximize the performance of your PPC campaigns. 

By strategically leveraging social media platforms, building targeted email campaigns, collaborating with influential figures in your niche, and taking advantage of Amazon’s Brand Referral Bonus program, you can drive a steady stream of highly engaged, high-quality traffic to your listings. 

This influx of external traffic not only boosts click-through rates and conversions but also signals to Amazon’s algorithm that your products are popular and relevant, leading to improved organic rankings and overall PPC performance.

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When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

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