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Amazon PPC Calculator: What It Is And Why To Use One

  • May 6, 2021
  • /
  • CANOPY Management

As the premier retailer globally, if you’re not on Amazon, you’re missing out on massive amounts of potential sales. 

While it’s easy to get onto the platform, how you maximize your profit earnings can be tricky, especially with your ad-creation and marketing efforts. 

Too often, advertisers on Amazon target keywords, write product information, create ads, establish a budget, and bid for the keywords with their PPC campaign. 

The problem with this approach is that you may be targeting higher-priced keywords and phrases that don’t provide any real return on the investment, producing lower sales and product placement on search results. 

This haphazard approach can cost a lot of money unnecessarily. 

Instead, consider utilizing an Amazon PPC Calculator tool to minimize your ad costs and increase your campaigns’ effectiveness. 

What Is An Amazon PPC Calculator

An Amazon PPC Calculator is a software tool that allows users to analyze your advertising campaign’s profitability related to your product sales.

 It will enable you to calculate the exact spend amount per unit to meet your profit marker and give you insights into maximizing your earning potential. 

In oter words, you can mitigate unnecessary expensive keywords utilizing a tool like a PPC calculator and find your breakeven point before even spending your first ad dollar.

With an Amazon PPC calculator, you can analyze the most efficient keywords and phrases for your marketing campaigns, gain insights into competitors’ keywords to leverage them for your campaigns, and optimize your marketing budget. 

Utilizing a PPC calculator will allow you to maximize your profits, minimize your efforts, and set-up your campaigns for long-term success.

The benefits of using an Amazon PPC Calculator will get you better results, inform your campaigns with conversion-oriented insights, and position you to be more effective in your messaging. 

  1. Get Better Results With Your Amazon Ads
    A calculator tool will allow you to gain insights into the types of keywords and phrases you are targeting and help optimize them for better conversions. The benefit to you and your campaign is automating your targeting, saving you time, and eliminating wasteful testing and experimentation.
  2. Make More Informed Decisions Based On Historical Data
    Utilizing a PPC tool that will optimize your profitability with any marketing campaign is just the beginning.

    Using an Amazon PPC calculator will allow you deeper insights into your ads and keywords’ performance in much better detail than with the traditional Amazon Campaign Manager. These historical data points will help you strategize for the future and optimize your current campaigns to improve your targeting.
  3. Become More Efficient And Productive
    With a calculator tool, you can avoid downloading and pouring over Amazon’s campaign manager data. Instead, an Amazon PPC Calculator will quickly analyze the results for you and give you detailed results in an easier to digest shorter form, allowing you more time to implement your new strategies. 

Why Does A PPC Calculator Matter? 

You can try to go about your Amazon PPC ads the old school way, through trial-and-error testing. 

The problem with that technique is that you could spend months testing and tweaking your ads, spending unnecessary amounts of money only to have minimal results. 

With an Amazon PPC Calculator, you can efficiently target keywords for your campaigns that offer immediate results, meaning you make quicker sales and all at a lower cost than traditional A/B testing techniques. 

Using a PPC Calculator will allow you to: 

Additionally, you can benefit your campaigns using an Amazon PPC calculator that will help you structure future campaigns for maximal impact and provide you with critical insights on whether to adjust your bids. 

By using this data, you may target different keywords and even adapt your negative match programs to optimize your ad campaigns. 

An Amazon PPC Calculator will free up a lot of time to dedicate attention toward other components of your business and eliminate unnecessary spending on poorly performing ads. 

So whether you’re a long-time professional or just starting with selling on Amazon, using a tool such as the tools at PPC Scope, will save you a ton of money and hours developing the most effective ads for your products.

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