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You’ve poured your heart and soul into building your Amazon business. Countless hours researching products, optimizing listings, building Amazon ad campaigns, and managing inventory. Still, and despite your best efforts, you may find yourself hitting a wall. 

Maybe your sales have plateaued, PPC costs are spiraling out of control, or you’re simply unable to keep up with the competition. If any of this sounds familiar, it may be time to consider hiring an Amazon agency. 

In this post, we’ll explore seven telltale signs that indicate you’re ready to take your business to the next level with the help of a full service Amazon agency.

1. Your Amazon Sales Have Hit a Plateau

You’ve been selling on Amazon for a while now, and things were going great – until they weren’t. Despite your best efforts, your sales have stagnated, and you can’t seem to break through to the next level. This is a common problem for many sellers and more common now given the increased sophistication of the Amazon marketplace.

One way to confirm that your sales have plateaued is by reviewing your Amazon seller metrics. Key metrics to look at include your sales revenue, units sold, and conversion rate over time. If you notice that these metrics have remained relatively flat or have even started to decline over the past several weeks or months, despite your attempts to optimize your listings and marketing efforts, it’s time to make a change.

It’s often a sign that you need to bring in outside expertise to help identify the root causes of the plateau and develop strategies to overcome it. An Amazon marketing agency can help you identify new opportunities for growth, whether it’s optimizing your listings for better visibility, exploring new product lines, or expanding into new markets.

Top Amazon agencies have the experience and knowledge to help you break through plateaus and achieve the sales growth you’ve been dreaming of.

2. You Don’t Have Enough Time 

As your business grows, so do the demands on your time. You may find yourself spending hours each day managing inventory, responding to customer inquiries, and keeping up with Amazon’s ever-changing policies and requirements. 

And, that’s if the demands on your personal life stay the same. How often is that the case? 

At some point, there simply aren’t enough hours in the day to do it all yourself.

This is where an Amazon agency can be a lifesaver. By outsourcing certain tasks and responsibilities to an agency, you can free up your time to focus on what you do best – whether that’s product development, marketing, training for a half marathon, or simply spending time with your family. 

An agency can handle the day-to-day tasks of running your Amazon business, giving you the freedom to focus on your entire life. 

3. You Want to Expand to New Markets 

TikTok anyone? 

If you’re looking to take your business to the next level, expanding to new markets is a great way to do it. But entering new marketplaces can be challenging, especially if you’ve gotten used to Amazon’s ecosystem and now need to learn a completely new ecommerce language. 

A full service marketing agency – with experts for Amazon, Walmart, and TikTok Shop – can help you navigate the complexities of selling in new markets. They can help you research product compatibility and develop marketplace-specific listings and marketing materials. It’s also important to keep in mind that regulations will vary widely between selling ecosystems. 

Increasingly, brand entrepreneurs are maximizing their reach by combining Amazon, Walmart, and TikTok to drive sales, build awareness, and meet customers wherever they love to shop.

4. You’re Struggling to Stand Out from the Competition

As more and more sellers crowd Amazon marketplace, it’s becoming increasingly difficult to stand out. You may have a great product, but if you’re not able to differentiate yourself from your competitors, you may find yourself lost in the shuffle.

What’s incredible is that in a lot of cases, it doesn’t require a complete rebranding, just a few key changes to a listing. 

The best Amazon agencies prioritize boosting product visibility and driving conversions by:

• Optimizing product listings using thorough keyword research and SEO strategies.
• Crafting attention-grabbing imagery and A+ Content to captivate shoppers.
• Building shoppable Amazon Storefronts that effectively showcase products.

With their help, you can carve out a lucrative niche in your market and become the go-to seller for your products.

5. You’re Having Trouble with Amazon PPC Advertising 

Amazon PPC (pay-per-click) advertising is a powerful tool for driving sales and growth. It’s also a major source of frustration for many sellers. That’s because Amazon PPC has changed over the last few years. Where it used to work just fine for hobby entrepreneurs, now the skills required to compete are next level. 

If you’re having trouble achieving profitability with your PPC campaigns or simply don’t have the time or expertise to manage them effectively, an Amazon agency can help.

Here are three ways that Amazon account management will help point your PPC ad strategy in the right direction:

Campaign Strategy and Management: The top Amazon agencies create custom PPC strategies. They optimize Sponsored Products, Brands, and Display ads. This helps increase visibility and attract targeted traffic.

Data-Driven Optimization: The best Amazon agencies will look at performance data to change bids, improve targeting, and make ads more relevant. This helps ensure the best return on ad spend (ROAS).

Competitor Analysis and Keyword Research: Success on Amazon is a moving target. Agencies constantly monitor the marketplace AND your competitors to identify high-converting opportunities.

6. You Have Inventory Management Issues 

Referred to as one of the silent killers of Amazon e-commerce brands, effective inventory management is critical to online-selling success. It’s also one of the most challenging aspects of selling on the platform. 

If you’re frequently running out of stock, having excess inventory taking up valuable storage space, or struggling to forecast demand accurately, an Amazon agency can provide the tools and guidance you need to get your inventory under control.

The best agencies can help you develop an inventory management system that takes into account factors like lead times, seasonality, and sales velocity. Recent advances in artificial intelligence (AI) have led to an explosion of innovative automated solutions to streamline many of the manual tasks associated with inventory management. 

Don’t let something as unsexy as inventory management doom your ecommerce business. Reach out to an Amazon agency – with specific boots on the ground experience – for help today. 

7. You Need Specialized Expertise 

As Amazon’s marketplace becomes more competitive, the skills and strategies that allow you to succeed have become – in many cases – niche specific. 

If you find yourself in need of specialized expertise that you don’t have in-house, an Amazon agency can be an invaluable resource. If you need custom built, bespoke help with SEO, product photography, or listing optimization, an agency can provide the skills and knowledge you’re looking for.

By working with an full service marketing agency that specializes in your particular niche or area of need, you can tap into a wealth of experience and expertise that would be difficult or impossible to develop on your own. And by outsourcing these specialized tasks, you can free up your time and resources to focus on what you do best – growing your business.

How Canopy Management Can Help

Hiring an Amazon agency can be a big step for any seller, but it can also be a game-changer for your business. If you’re experiencing any of the seven signs outlined in this post, it may be time to consider bringing in outside help.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s E-Commerce Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.