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7 Signs That It’s Time to Hire an Amazon Agency

Struggling to keep up? Learn the painful signs that your Amazon business might need expert help to survive

  • May 14, 2024
  • /
  • CANOPY Management
A modern office meeting room with 8 successful looking professionals sitting around a table looking at open laptops discussing business strategy

You’ve poured your heart and soul into building your Amazon business. You’ve spent countless hours researching products, optimizing listings, building Amazon ad campaigns, and managing inventory. Still, and despite your best efforts, you may find yourself hitting a wall. 

Maybe your sales have plateaued, PPC costs are spiraling out of control, or you’re simply unable to keep up with the competition. If any of this sounds familiar, it may be time to consider hiring an Amazon agency. 

In this post, we’ll explore seven telltale signs that indicate you’re ready to take your business to the next level with the help of an agency.

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1. Your Sales Have Hit a Plateau

You’ve been selling on Amazon for a while now, and things were going great – until they weren’t. Despite your best efforts, your sales have stagnated, and you can’t seem to break through to the next level. This is a common problem for many sellers and more common now given the increased sophistication of the Amazon marketplace.

One way to confirm that your sales have plateaued is by reviewing your Amazon seller metrics. Key metrics to look at include your sales revenue, units sold, and conversion rate over time. If you notice that these metrics have remained relatively flat or have even started to decline over the past several weeks or months, despite your attempts to optimize your listings and marketing efforts, it’s time to make a change.

It’s often a sign that you need to bring in outside expertise to help identify the root causes of the plateau and develop strategies to overcome it. An Amazon agency can help you identify new opportunities for growth, whether it’s optimizing your listings for better visibility, exploring new product lines, or expanding into new markets.

Top Amazon agencies have the experience and knowledge to help you break through plateaus and achieve the sales growth you’ve been dreaming of.

A graphic image of a businessman at his desk, head in his hands in frustration with a desk covered with scattered charts and a series of data filled white charts behind him

2. You Don’t Have Enough Time 

As your business grows, so do the demands on your time. You may find yourself spending hours each day managing inventory, responding to customer inquiries, and keeping up with Amazon’s ever-changing policies and requirements. 

And, that’s if the demands on your personal life stay the same. 

How often is that the case? 

At some point, there simply aren’t enough hours in the day to do it all yourself.

This is where an Amazon agency can be a lifesaver. By outsourcing certain tasks and responsibilities to an agency, you can free up your time to focus on what you do best – whether that’s product development, marketing, training for a half marathon, or simply spending time with your family. 

An agency can handle the day-to-day tasks of running your Amazon business, giving you the freedom to focus on your entire life. 

A single dark haired businessman viewed from behind looking out at a large empty conference room with a large screen showing a Walmart branded global map and interconnected sales paths

3. You Want to Expand to New Markets 

Walmart anyone? 

If you’re looking to take your business to the next level, expanding to new markets is a great way to do it. But entering new marketplaces can be challenging, especially if you’ve gotten used to Amazon’s ecosystem and now need to learn a completely new ecommerce language. 

A Full Service Ecommerce agency – with experts on both the Amazon and Walmart side – can help you navigate the complexities of selling in new markets. They can help you research product compatibility and develop marketplace-specific listings and marketing materials. It’s also important to keep in mind that regulations will vary widely between selling ecosystems. 

An Agency can make sure you’re able to stay on the right side of the law as you tap into new sources of revenue and grow your business on a multi-platform scale.

4. You’re Struggling to Stand Out from the Competition

As more and more sellers crowd Amazon marketplace, it’s becoming increasingly difficult to stand out. You may have a great product, but if you’re not able to differentiate yourself from your competitors, you may find yourself lost in the shuffle.

What’s incredible is that in a lot of cases, it doesn’t require a complete rebranding, just a few key changes to a listing. 

An Amazon agency can help you craft listings that bring attention to your unique brand identity and set you apart from the competition. The best Amazon agencies can help you create compelling product listings, develop targeted advertising campaigns, and build a loyal customer base through social media and other channels. 

With their help, you can carve out a lucrative niche in your market and become the go-to seller for your products.

5. You’re Having Trouble with Amazon PPC 

Amazon PPC (pay-per-click) advertising is a powerful tool for driving sales and growth. It’s also a major source of frustration for many sellers. That’s because Amazon PPC has changed over the last few years. Where it used to work just fine for hobby entrepreneurs, now the skills required to compete are next level. 

If you’re having trouble achieving profitability with your PPC campaigns or simply don’t have the time or expertise to manage them effectively, an Amazon agency can help.

An agency with deep PPC expertise can help you develop targeted ad campaigns that reach the right customers at the right time. They can also help you optimize your bids and ad placements to ensure maximum ROI, and provide ongoing management and analysis to keep your campaigns running smoothly.

 A graphic image of a warehouse with robots moving around the shelves filling orders

6. You’ve Got Inventory Management Issues 

Referred to as one of the silent killers of Amazon ecommerce, effective inventory management is critical to online-selling success. It’s also one of the most challenging aspects of selling on the platform. 

If you’re frequently running out of stock, having excess inventory taking up valuable storage space, or struggling to forecast demand accurately, an Amazon agency can provide the tools and guidance you need to get your inventory under control.

The best agencies can help you develop an inventory management system that takes into account factors like lead times, seasonality, and sales velocity. Recent advances in artificial intelligence (AI) have led to an explosion of innovative automated solutions to streamline many of the manual tasks associated with inventory management. 

Don’t let something as unsexy as inventory management doom your ecommerce business. Reach out to an Amazon agency – with specific boots on the ground experience – for help today. 

7. You Need Specialized Expertise 

As Amazon’s marketplace becomes more competitive, the skills and strategies that allow you to succeed have become – in many cases – niche specific. 

If you find yourself in need of specialized expertise that you don’t have in-house, an Amazon agency can be an invaluable resource. If you need custom built, bespoke help with SEO, product photography, or listing optimization, an agency can provide the skills and knowledge you’re looking for.

By working with an agency that specializes in your particular niche or area of need, you can tap into a wealth of experience and expertise that would be difficult or impossible to develop on your own. And by outsourcing these specialized tasks, you can free up your time and resources to focus on what you do best – growing your business.

How Canopy Management Can Help

Hiring an Amazon agency can be a big step for any seller, but it can also be a game-changer for your business. If you’re experiencing any of the seven signs outlined in this post, it may be time to consider bringing in outside help.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

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