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Cyber Monday 2024 set new records, solidifying its place at the pinnacle of e-commerce events. This year’s 24-hour shopping spree exceeded expectations. Cyber Monday continues to redefine online retail, showcasing the way that digital commerce is being transformed – sometimes on a daily basis – by a number of emerging trends. 

Millions of shoppers flocked to their devices – particularly mobile – and in doing so, drove e-commerce sales for deals on everything from electronics to fashion. The event highlighted the shift toward online convenience and the need for businesses to find new innovative strategies to stay competitive in 2025.

Thanks in part to data compiled by Adobe Analytics, here’s a detailed breakdown of the event that celebrates digital commerce:

Record-Breaking Performance

The 2024 event achieved historic milestones across multiple metrics:

Overall Sales Performance

• Total revenue reached $13.3 billion, marking a 7.3% increase from 2023
• Peak shopping hours (8 PM – 10 PM) generated $15.8 million per minute
• Cyber Week collective sales hit $41.1 billion, up 8.2% year-over-year
• Holiday season projections indicate $240.8 billion in online sales through December 31

Canopy’s Partner Sales are Headed Up and To the Right!

At Canopy Management, total managed sales grew 16.4% versus an already successful 2023.

For Canopy partner brands, the Cyber weekend wasn’t a one-off affair. In 2024, Canopy partners saw year-over-year growth in every daily period of Cyber Week.

Participation in the Cyber Week deals certainly had its benefits.

While most metrics showed significant growth across every time period, Canopy’s Cyber Week deal participants saw twice the performance over those that chose to ride out the event.

Not only were average sales doubled, but Return on Ad Spend (ROAS) also rose for deal makers. Sitting on the Cyber sidelines did cause ROAS to shrink, albeit slightly.

Mobile Commerce Continues to Grow

Mobile shopping demonstrated unprecedented growth:

• 57% of purchases ($7.6 billion) originated from mobile devices
• 13.3% year-over-year increase in mobile transactions
• There was a dramatic shift from 33% mobile share in 2019 to 57% in 2024

Category Performance and Consumer Behavior

Cyber Monday 2024 saw a surge in sales across key product categories, reflecting shifting consumer preferences and the impact of targeted marketing. From toys to practical appliances, the day’s data highlighted what resonated most with shoppers during this digital shopping spree.

Category Growth Rates vs. October 2024 Baseline

1. Toys: 680% increase
2. Personal Care: 530% increase
3. Jewelry: 478% increase
4. Appliances: 464% increase
5. Electronics: 452% increase
6. Apparel: 392% increase

Most Popular Products

• Gaming: PlayStation 5, Xbox Series X, Nintendo Switch OLED
• Toys: Elf on the Shelf, LEGO sets
• Technology: Computers, digital cameras
• Smart home devices and wearable technology

Cyber Monday Discounts

Strategic discounts were key to the success of Cyber Monday 2024, with aggressive pricing driving sales and attracting budget-conscious shoppers. These tactics not only boosted transaction volumes but also revealed valuable insights into consumer behavior and competitive pricing strategies.

That’s reflected in these category-specific markdown averages:

• Electronics: 30.1%
• Toys: 26.1%
• Apparel: 23.2%
• Televisions: 21.8%
• Computers: 21.5%

Emerging Trends Reshaping Digital Retail

The impact of Artificial Intelligence

AI continues to revolutionize the shopping experience, with chatbot referrals (shoppers clicking on a link to a retail site) driving a staggering 1,950% surge in retail traffic. Retailers using AI-powered tools saw 9% higher conversion rates due to personalized recommendations and automated customer service, highlighting AI’s growing influence on e-commerce success.

Financial Technology Integration

Innovative financial technologies like Buy Now, Pay Later (BNPL) drove Cyber Monday 2024 sales, with transactions hitting $991.2 million, up 5.5% from 2023. This reflects growing consumer demand for flexible payment options, particularly among Gen Z and Millennials. BNPL spending is expected to reach $18.5 billion in the U.S. for 2024, showing 11.4% year-over-year growth.

Social Commerce Continues to Grow

Social media platforms drove 20.3% of Cyber Monday revenue, fueled by a 6.8% increase in influencer-driven sales. Live shopping features boosted engagement, with livestream commerce achieving 30% conversion rates—ten times higher than standard e-commerce. The U.S. livestream market is set to hit $35 billion by year-end, emphasizing its rising importance.

Strategic Implications for Sellers

Here’s how you can put your own e-commerce brand in the spotlight on Amazon, Walmart, and on TikTok:

The Amazon Marketplace

1. Prioritize Mobile-First Shopping Experiences – With mobile commerce on the rise, Amazon sellers must optimize their businesses for mobile users. Key actions include:

• Incorporate concise, keyword-rich titles, and high-quality images.
• Use responsive design for product listings.
• Ensure that mobile pages load quickly.

Additionally, leveraging mobile-specific advertising formats, such as in-app ads and optimized video content, can effectively engage mobile-focused shoppers.

2. Leverage AI-Powered Marketing Tools – Amazon offers cutting-edge AI tools to elevate your marketing efforts:

• AI Creative Studio: Allows sellers to create and scale campaigns with generative AI.
• Audio Generator: Develops audio content using product page details.
• Video Generator: Produces dynamic, custom videos from a single product image.

These tools make it easier to craft engaging ad content, improving campaign performance and customer engagement.

3. Implement Dynamic Pricing Strategies – Amazon’s real-time pricing adjustments present opportunities for sellers to stay competitive:

• Closely monitor competitor pricing during peak traffic periods.
• Use automated pricing tools to respond swiftly to market changes.
• Experiment with time-based pricing strategies, such as higher prices during peak hours (e.g., 8 PM to 10 PM) to capitalize on increased demand.

The Walmart Marketplace

1. Embrace Omnichannel Integration – Walmart’s omnichannel expansion provides sellers with new growth opportunities:

• Participate in programs like Walmart LocalFinds to connect with nearby customers.
• Optimize product listings for visibility both online and in stores.
• Utilize Walmart’s fulfillment services to enable seamless delivery and pickup.

2. Expand BNPL (Buy Now, Pay Later) Options – With Walmart replacing traditional layaway with BNPL services, sellers should:

• Familiarize themselves with Walmart’s BNPL partners, such as Affirm.
• Clearly highlight BNPL availability in product listings.
• Offer promotional BNPL terms for high-value items to boost larger purchases.

3. Enhance Mobile Experiences – Walmart is heavily investing in its mobile platforms. Sellers can stay ahead by:

• Creating mobile-optimized product content.
• Using mobile-friendly images and videos.
• Leveraging Walmart’s AI tools for personalized recommendations to increase discoverability.

TikTok Shop

1. Maximize Influencer Collaborations – Influencers play a critical role in driving TikTok Shop success. Sellers should:

• Partner with influencers whose audience matches their target market.
• Focus on authentic, relatable content.
• Promote exclusive deals and giveaways through influencers to increase engagement and sales.

2. Utilize Live Shopping Features – TikTok Live Shopping allows real-time interaction with customers. To capitalize on this feature:

• Host regular live shopping events to highlight products.
• Create urgency with limited-time offers during livestreams.
• Engage viewers by answering questions and demonstrating products live.

3. Create Platform-Specific Content – TikTok thrives on creative and relatable content. Sellers should:

• Develop short, engaging videos tailored to TikTok’s style.
• Incorporate trending challenges and themes into product showcases.
• Focus on “TikTok-friendly” products that are visually appealing and easy to demonstrate.

Next Steps for Brand Entrepreneurs

From record-breaking sales to the growing impact of mobile commerce, AI-driven solutions, and social commerce, Cyber Monday 2024 highlights the accelerating evolution of digital shopping. 

For sellers across platforms like Amazon, Walmart, and TikTok Shop, adapting to these trends isn’t optional. It’s an essential part of thriving on today’s dynamic digital marketplace. 

Most people view checkers as a game for children. Chess is recognized as a more challenging, infinitely more complex affair. 

In 2025, attempting to compete in a multichannel marketplace that includes Amazon, Walmart, and TikTok Shop is a little bit like playing chess in three dimensions. 

When you reach that point, it might be time to do what many of the top e-commerce brand entrepreneurs do, and reach out to the team at Canopy Management. 

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.