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We’re the best Amazon agency! 

Sound familiar? A lot of agencies have a pretty high opinion of themselves. But, isn’t it a little like asking the waiter, “what’s good?” 

Hiring the right Amazon agency is a crucial decision that can skyrocket your conversion rates and drive sales. With so many agencies claiming to be the best, how do you make sure to choose the right one? 

The Insider’s Guide: 50 Questions That Separate Amazon Agency Contenders from Pretenders

Look, finding a great Amazon agency isn’t just about checking boxes on a service list. It’s about discovering a partner who can actually move the needle for your business.

After helping hundreds of brands navigate this decision (and hearing horror stories from those who chose poorly), we’ve compiled the questions that truly matter. These aren’t your typical softball questions – they’re designed to make average agencies squirm and great agencies shine.

Think of this as your personal vetting toolkit. Each question strategically reveals whether an agency truly understands the Amazon ecosystem or is just recycling generic e-commerce tactics that don’t work on this unique platform.

We’ve organized these into 10 critical categories. Pay special attention to how potential agencies respond – their level of specificity, confidence, and transparency tells you everything you need to know.

The right agency partnership can be the difference between stagnation and explosive growth. The wrong one? Well, we’ve seen that story play out too many times.

Here are the questions that will help you find a partner worthy of your business:

A PROVEN TRACK RECORD: The Backbone of Elite Amazon Partners

• How many years have you been working with Amazon sellers?

• Can you provide case studies of product launches or brands you’ve helped scale on Amazon?

• Do you specialize in any particular product categories or industries?

• How do you stay up-to-date with Amazon’s ever-changing policies and algorithms?

• Are team members Amazon-certified?

AN AGENCY GROWTH ARSENAL: Services That Drive Profits

• What Amazon services do you offer (PPC, SEO, listing optimization, etc.)?

• How do you approach Amazon SEO and keyword optimization for products?

• Can you manage both Amazon Seller Central and Vendor Central accounts?

• What is your approach to A+ content and product listing optimization?

• How do you handle inventory management and demand forecasting for clients?

PERFORMANCE ACCELERATORS: Metrics & Management

• How do you handle account health management and avoid suspension risks?

• Can you explain your process for improving a client’s Amazon Best Sellers Rank (BSR)?

• How do you manage advertising campaigns (PPC, Sponsored Products, Sponsored Brands)?

• What metrics do you track to measure success?

• How often do you provide performance reports?

INVESTMENT CLARITY: Understanding the True Cost-to-Value Ratio

• What is your pricing structure, and what services are included?

• Are there any additional costs beyond the base fees?

• Do you offer performance-based pricing?

• How long is your typical contract term?

• Is there a cancellation policy if things aren’t working out?

PARTNERSHIP DYNAMICS: Client Retention Rate % Matters

• How large is your team, and who will be managing my account?

• Will I have a dedicated account manager?

• How often will we communicate, and through what channels?

• How do you handle urgent issues or time-sensitive matters?

• Can you provide references from current or past clients?

TECH ADVANTAGE: The Systems Supporting E-Commerce Experts

• What tools or software do you use for managing Amazon accounts?

• How do you use data analytics to optimize performance?

• What technologies do you use for keyword research and ad management?

• Can your systems integrate with my existing ecommerce tech stack?

• How do you stay updated with the latest Amazon tools and technology trends?

BRAND GUARDIANS: Protecting Your Most Valuable Asset

• How do you protect brands and their products on Amazon from unauthorized sellers and counterfeiters?

• What is your experience with Amazon Brand Registry?

• How do you ensure product listings comply with Amazon’s policies?

• How do you handle issues related to intellectual property protection?

• What is your strategy for addressing negative reviews?

TRAFFIC & CONVERSION MASTERY: From Visibility to Profitability

• What types of Amazon ads do you specialize in (PPC, DSP, etc.)?

• How do you determine the optimal ad spend for a client?

• What’s your Amazon marketing strategy for maximizing return on investment (ROI) from ad campaigns?

• Can you manage off-Amazon marketing efforts like driving external traffic to listings?

• Do you offer services related to Amazon Posts or Amazon Live?

SCALING BLUEPRINT: Beyond Today’s Success

• How do you handle scaling an Amazon store as a client’s business grows?

• Do you have experience managing the Amazon platform in international markets?

• What’s your strategy for global expansion and cross-border selling?

• How do you help clients grow outside of Amazon (e.g., Walmart, TikTok)?

• Can you manage multi-marketplace strategies?

ALIGNMENT ADVANTAGE: Why Partnership Beats Vendor Relationships

• How do you ensure that your team understands and aligns with my business goals?

• What’s your approach to collaboration and decision-making?

• How do you build long-term relationships with your clients?

• What are your core values as an agency?

• Why do you believe your full service agency is the right fit for my business?

The Canopy Advantage: 4 Pillars of Amazon Excellence

Not all Amazon agencies are created equal. After managing $3.21B in revenue, we’ve identified these four essential pillars that drive exceptional results for our partners:

Pillar 1: Strategic Foundation

The blueprint behind 84% year-over-year growth –

• Battle-tested experience – Proven track record across multiple categories with documented case studies
• Amazon-certified team – Experts certified in Brand Registry, Advertising Console, and DSP
• Complete service ecosystem – Seamless integration from SEO to PPC to DSP
• Data-driven intelligence – Decisions backed by real-time analytics, not hunches
• Transparent value exchange – Clear ROI metrics with no surprise fees

Pillar 2: Execution Excellence

Why 99.1% of our partners stay with us –

• Customized strategy – Bespoke playbooks built for your specific products
• Proactive communication – Established cadence of updates through dedicated channels
• Ad performance mastery – ACOS/TACOS optimization that outperforms marketplace averages
• Brand protection systems – Counterfeit monitoring and unauthorized seller removal
• Algorithm intelligence – Early awareness of Amazon changes before they impact your business

Pillar 3: Growth Acceleration

Scaling brands from 6 to 7, 8, and 9 figures –

• Conversion-optimized content – A+ content and videos that stop the scroll
• Scalable infrastructure – Systems that grow with your business
• Global marketplace expertise – Seamless international expansion capabilities
• Risk management protocols – Preventing account suspension and inventory issues
• Demand forecasting – Inventory planning that prevents stockouts and overstock

Pillar 4: Canopy’s Partnership Approach

The best Amazon agency should be an extension of your team –

• Tech integration – Seamless connection with your existing business systems
• Rapid problem resolution – 24-hour response on critical issues
• Omnichannel strategy – Driving external traffic to build brand equity
• Cultural alignment – An extension of your team, not just a vendor
• Results accountability – Performance guarantees that put skin in the game

Book Your Free Brand Analysis: Discover What 84% YOY Growth Could Look Like For Your Products

Choosing the right Amazon agency is a pivotal moment for your business. Canopy Management isn’t just a service provider—it’s a growth partner invested in your success.

To give yourself the inside track, start by asking these questions of Canopy Management.