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Selling on Amazon can be as challenging as it is rewarding. To really hit the ground running, entrepreneurs must carefully plan their strategy, source great products to list with optimized, descriptive copy that connects customers to what they’re buying – all while staying in tune with policies & practices of not only Amazon but competitors as well! The rewards are definitely worth it if you put in the effort up front.

But, there are two big problems with that idea; expertise and time. Specifically, a lack of both.

Even though many entrepreneurs have a lot of e-commerce experience, the volatility of Amazon’s rapidly changing marketplace is requiring increasingly high levels of specialized business acumen. 

At the same time, we’re all getting busier and that trend hasn’t left e-commerce untouched. It simply takes more time now to stay on top of all the many different facets of selling on Amazon.  For example, managing Amazon pay per click (PPC) and demand-side platform advertising alone equate to two separate full-time jobs. 

Is it Time to Reach Out to an Amazon Agency?

That’s why many e-commerce sellers are reaching out to Amazon marketing agencies to try to boost their Amazon SEO, increase brand recognition, drive conversion rates, and accelerate sales velocity.

You’re busy, we get it! 

Just to give a sense of the list of tasks that await you as Amazon sellers, here’s a few of the hats that you need to wear (many of which you can hand off to a full-service Amazon agency) that require increasing amounts of both time and expertise. 

• Researching and sourcing products: This involves finding products that are in demand and have good profit margins, as well as sourcing them from reliable suppliers at competitive prices.
• Ongoing competitor research to build your brand and defend your turf.
• Selecting relevant keywords to optimize your listing for Amazon’s search algorithm, then painstakingly creating the product listings. 
• Coordinating your Amazon PPC and DSP advertising campaigns. 
• Managing inventory: This involves keeping track of your stock levels, setting up alerts to reorder products when inventory gets low, and creating purchasing and restocking plans.
• Communicating with customers: This involves responding to customer inquiries and reviews in a timely and professional manner, as well as proactively reaching out to customers to resolve any issues.
• Analyzing data and adjusting your strategy. Using tools like the Amazon Seller Central dashboard, Helium 10, Jungle Scout or other third-party software to track sales, profitability, and other key metrics.

What Does an Amazon Agency Do?

Canopy Management was recently named by Inc. 500 as the fastest growing Amazon and e-commerce Management Agency globally. As a full-service marketing agency for Walmart and Amazon sellers, the team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

Amazon creative services experts know how to craft keyword-rich listings with compelling product titles, descriptions, bullet points, and high-quality images that jump off of the page. This makes Amazon’s algorithm happy so that your product shows up in shoppers’ search results, leading to increased visibility and higher sales.

The importance of Amazon Pay per Click advertising has exploded over the last few years. At Canopy Management, our Amazon PPC management team has a clear understanding of how to create a holistic approach with our partners’ PPC campaigns. By balancing sponsored products, sponsored brands, and sponsored display ads, they’re able to target customers and optimize profits.

Through access to specialized knowledge and skills, an agency can bring a wealth of e-commerce knowledge and skills to the table, which can be especially valuable when dealing with increasingly complex or technical issues endemic to selling on Amazon and Walmart in 2023.

Canopy Management also offers:

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

Amazon Management Can Save You Money (and Reduce Stress)

More than a few e-commerce sellers might have concerns about the expense involved in hiring an Amazon agency. Most of the time the reality is that management agencies save sellers money. 

Using a top digital marketing agency can quickly lead to increased sales and profitability for several reasons. The best Amazon advertising agencies have a deep understanding of the platform and know how to optimize listings, manage your Amazon account, and coordinate Amazon advertising strategies in a way that maximizes sales and profitability. 

Top agencies such as Canopy Management also have access to custom tools and processes that can take your digital marketing to the next level.

Delegating tasks to an expert team can take some of the pressure off of you, as you can trust that these tasks are being handled competently and that your business is in good hands.

Staying Up-to-Date with Amazon’s Ever-Changing Policies and Best Practices 

Running an online business on Amazon has its own challenges and risks. We all know that Amazon can be quick on the trigger to suspend accounts. 

That’s why it’s important that you stay informed with updates to be able remain compliant while taking advantage of all opportunities available through selling on Amazon’s complex platform.

With the ever-changing marketplace, utilizing professional guidance will help you understand how best to get ahead while reducing risks like account suspension or other issues that could jeopardize crucial sales velocity.

Some specific ways in which professional guidance and support can help to reduce the risk of account suspension or other issues include:

• Familiarization with Amazon’s policies and best practices: Top Amazon agencies thoroughly understand Amazon’s policies and best practices, which can help you to avoid mistakes. 
• Detection and resolution of issues: Professional guidance and support can help you to quickly identify and resolve any issues that may arise, such as problems with listings, fulfillment, or customer service. This can help to prevent problems from escalating and can minimize the risk of account suspension.
• Proactive risk management: An Amazon agency will work with you to take a proactive approach to risk management, by identifying potential risks and developing strategies to mitigate them. This can help you to avoid problems before they arise and can reduce the risk of account suspension or other issues.

Next Steps for 2023 – Contact an Amazon Brand Management Agency

We hope this post has given you some insight and guidance on how to get started. Selling on Amazon is a lot of work but can be extremely rewarding – particularly with the assistance of the best Amazon marketing agencies. 

Are you looking to skyrocket your Amazon SEO, supercharge your brand’s Amazon presence, or take your PPC management (and conversion rates) to the next level? 

How about staying up-to-date with policies, or working with an expert team that’s able to anticipate the myriad changes on Amazon’s marketplace that are a big part of e-commerce in 2023? 

That’s when it’s time to reach out to an expert. 

All it takes is a call to Canopy Management.