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It’s almost 2025. Selling on just one platform might no longer be enough to stay competitive. Brand entrepreneurs aiming to thrive are now adopting an omnichannel approach, combining the power of Amazon, Walmart, and TikTok to create a seamless, customer-centric shopping experience. 

This strategy goes beyond simply listing on multiple platforms; it’s about connecting every sales channel into a unified ecosystem that meets customers wherever they are—online, in-store, or on social media.

This post will focus on why building an omnichannel strategy – using these three powerhouse platforms – might be the pivotal strategy that adds up to success for your e-commerce future.

But first, let’s look at why you might want to sell on any one of these three sales channels. 

Why Sell On Amazon

With over 310 million active customer accounts globally, Amazon offers sellers access to an enormous, established audience. This extensive customer base, coupled with Amazon’s strong reputation for reliability and superior customer service, makes it a key platform for reaching buyers who already trust the brand. 

If you’re one of the relatively few sellers starting out on Walmart or TikTok, adding Amazon to your strategy is an essential step to maximize visibility and gain access to customers who are primed to purchase.

Advanced Fulfillment Network

Amazon’s highly efficient Fulfillment by Amazon (FBA) program offers sellers access to one of the most advanced logistics infrastructures in the world. Fast shipping times, easy returns, and higher customer satisfaction are all benefits of utilizing FBA, which can streamline your operations and create a more seamless omnichannel experience. 

Leveraging Amazon’s fulfillment network alongside other platforms like Walmart and TikTok can ensure consistent delivery performance across your entire business.

Data-Driven Insights and Personalization

Selling on Amazon provides access to a treasure trove of data through advanced algorithms and customer analytics. These insights into buyer behavior, product preferences, and purchasing trends can help refine your offerings, optimize pricing, and fuel more targeted marketing efforts.

This data-driven approach enhances your omnichannel strategy, making every platform—whether Walmart, TikTok, or Amazon—work smarter together.

Innovative Technologies and Features

Amazon consistently rolls out cutting-edge technologies, from voice shopping through Alexa to augmented reality product previews and Rufus, Amazon’s shopping AI.

Incorporating these innovations into your omnichannel approach not only enriches the customer experience but also keeps your brand competitive and engaged across various touchpoints.

Why Sell On Walmart 

Walmart has made significant strides in e-commerce, playing catch up with Amazon and becoming a powerful player in the marketplace. In recent years, Walmart’s online marketplace has grown exponentially, and it shows no signs of slowing down. For entrepreneurs, Walmart offers a promising platform for growth, providing access to a vast customer base with a strong offline and online presence.

Integration of Online and Offline Retail Experiences 

Walmart’s ability to seamlessly blend online and offline shopping experiences is one of its strongest assets. Initiatives such as Buy Online, Pick Up In-Store (BOPIS) offer customers convenience, while the brand’s extensive network of physical stores provides entrepreneurs with an additional touchpoint for customers. This hybrid approach makes Walmart a key component of any omnichannel strategy.

Access to Walmart’s Extensive Customer Data and Insights 

Walmart’s powerful data analytics capabilities provide sellers with valuable insights into customer behavior, preferences, and shopping patterns. By leveraging this data, entrepreneurs can make data-driven decisions that enhance their marketing strategies, product offerings, and overall customer experience.

Why Sell On TikTok Shop

Shoppers in 2024 expect seamless interactions with brands across all platforms. They want the ability to shop when and how it suits them, whether it’s through social media, websites, or in-store. According to recent studies, omnichannel shoppers tend to spend more than single-channel shoppers with statistics showing they have a 30% higher lifetime value. 

With customers seeking flexibility and convenience, it’s no surprise that omnichannel ecommerce has become essential for brands aiming to meet modern consumer expectations.

That’s why including TikTok Shop in an omnichannel strategy can be a game changer for Amazon and Walmart sellers. TikTok’s rapid rise as a leading social commerce platform, with its highly engaged user base, presents a unique opportunity to tap into new audiences and drive sales. 

By integrating TikTok Shop, sellers can leverage the platform’s short-form video content, influencer collaborations, and viral trends to build brand awareness and convert viewers into buyers in real time.

As TikTok continues to influence purchase behavior, sellers who adopt this platform can stay ahead of the competition and cater to the growing demand for seamless, social-driven shopping experiences.

Innovative Shopping Features and Ad Formats 

TikTok Shopping offers a range of innovative features, including shoppable ads and live shopping events. These features make it easier for brands to integrate shopping directly into the platform, allowing users to discover and purchase products without leaving the app. This frictionless shopping experience can drive conversions, particularly among mobile-first shoppers.

Viral Marketing Opportunities 

TikTok’s unique culture of user-generated content, hashtag challenges, and viral trends presents exciting opportunities for brands to increase visibility and drive engagement. Partnering with influencers or launching hashtag challenges can quickly amplify a brand’s reach, helping entrepreneurs grow their audience organically.

Increasingly, the best e-commerce strategy has been to utilize all three platforms to offer a more seamless experience as well as help capitalize on the momentum from a single platform to drive social proof for the others. 

Here’s what you need to know:

What is Omnichannel Ecommerce?

Omnichannel e-commerce means selling products in a way that gives customers a smooth experience whether they’re shopping in a store, on a website, through an app, or on social media. That means an integrated customer experience across multiple platforms and touchpoints. 

Unlike multichannel strategies, which involve selling on different platforms independently, omnichannel e-commerce involves multiple channels working together to provide a unified, cohesive shopping experience. 

The concept of omnichannel retail has evolved significantly, particularly in the last decade. What started as a way for businesses to extend their brick-and-mortar presence into the digital space has now transformed into a customer-centric approach that prioritizes convenience, personalization, and consistency across all platforms.

Amazon, Walmart, or TikTok Shop? – Why Choose Just One? 

Building an omnichannel strategy – leveraging the collective strengths of Walmart, Amazon, and TikTok has started to feel like a secret handshake between brand entrepreneurs with the ability to see into the future. 

Walmart’s hybrid approach combines its massive physical store network with a rapidly growing online marketplace, offering sellers the ability to seamlessly integrate offline and online retail experiences. 

Amazon’s vast customer base, advanced logistics, and powerful data analytics provide unparalleled infrastructure to scale your business. 

Meanwhile, TikTok Shop offers an opportunity to tap into a highly engaged audience, with innovative shopping features and viral marketing potential. 

Together, these platforms offer distinct advantages that, when combined, create a powerful omnichannel strategy that enhances customer experience and drives increased sales and loyalty by providing a seamless and consistent shopping journey across multiple channels.

How Canopy Management Can Help

As the e-commerce landscape continues to evolve, embracing an omnichannel strategy is going to be essential for a lot of brand entrepreneurs in order to compete against a more engaged, sophisticated group of sellers. Now is the time for entrepreneurs to embrace this approach and unlock the full potential of their business.

If you’d like to get a little head start and implement the strategy that many of Amazon, Walmart, and TikTok’s top sellers have used to dominate their niche, reach out to the omnichannel specialists at Canopy Management. 

Turns out that when you combine the massive experience of Canopy’s Marketing Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon, Walmart, and TikTok sellers. Our team consists of multi-million dollar, omni-channel entrepreneurs, industry leaders, and award-winning experts.