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This Mistake Dooms Many Sellers – Here’s How to Exploit Amazon’s Data Transparency

Unlock the Power of Amazon’s Valuable Data to Create Efficient, Money-Making Listings That Help You Stand Out From the Crowd

  • January 30, 2023
  • /
  • Brian R. Johnson
bearded, dark haired man in front of a screen with computer code, part of the code is projected on his face and head

Generating sales with your Amazon product listing rewards the ability to look behind the curtain and analyze the data you find there. Unlocking the power of this valuable information helps you create efficient, money-making listings that stand out from the crowd.

With the power of data and analytics, you’ll be able to uncover invaluable insights into customer behavior. By tracking listing performance with specialized tools and strategies, you can craft product listings that attract customers for higher visibility – all leading to more sales opportunities and revenue!

How Data Will Help You Find the Best Keywords

To make sure that your product stands out on Amazon, start with keyword research. Identifying and using relevant keywords in your listing will help ensure that it’s at the top of the page when customers are searching for products like yours – making it easy for them to find exactly what they need!

To begin building a great list of the words and phrases that will drive shoppers to your listing, take the following steps:

Use Software Tools to Build Keyword Lists

If you’re an Amazon seller, keyword research is essential to ensure your products are seen by the right audience. Popular software tools by Jungle Scout and Helium 10 offer comprehensive analysis of keywords: from tracking search volume and related words, to providing data on competitors’ performance in a particular niche or market. Plus they can give insights into how certain trends have evolved over time – meaning there’s never been a better way for sellers to maximize their product visibility!

To effectively utilize these kind of software tools, choose the item you wish to list on Amazon. Then, input this information into the search bar of the chosen tool. This will generate a list of related keywords which you can use to enhance your listing’s title, bullet points, and product description with pertinent keywords. The enhanced visibility is sure to lead to increased sales.

However, not all keywords are created equal. It’s important to determine the keywords that are really going to drive traffic to your listing. Using software tools to determine search volume should be your next step.

Analyzing Search Volume and the Competition 

When deciding which keywords to use, focus on those with high search volume but low competition. This will ensure that potential customers are finding your product among the many others vying for attention in the marketplace!

Here’s how to use Helium 10’s keyword research tool to determine complementary search terms to use with a “seed” keyword. 

Let’s begin by inputting “tactical flashlight” into the search bar on Helium 10’s Magnet keyword research tool.

Immediately it offers a list of suggested keywords to accompany the seed keyword.

Once I press the search button, I receive this list of keywords.

I’m able to determine search volume, word frequency, and overall search volume trend. I can then use the information to build my Amazon product listing with high value keywords. 

Another way to gather data is by analyzing the performance of your current listing. Amazon provides data such as click-through rate, sales, and conversion rate, which can help identify which keywords are generating the most engagement and sales. By analyzing this data, you can optimize your listing by including the highest volume keywords in your title, bullet points, and description to increase visibility and drive more sales.

Product Images are Critical 

With Amazon’s competitive marketplace, sellers need to make sure their product images stand out! Using data and analytics is a great way for them to ensure that their listings have high-quality, relevant visuals that capture customer interest. Optimizing product imagery will help give your item the edge it needs in this bustling e-commerce space.

If you want to increase sales, ensure that your product listings include images with the highest level of detail and quality. By tracking analytics data from those visuals, you can figure out which ones are proving most successful for boosting conversions – so make sure to put them front-and-center!

A/B Testing Will Help You Compare Images

Understanding which images best resonate with your target audience is key to a successful listing. With A/B testing, you can experiment by changing out different versions of the same image and measure their performance over time in order to make data-driven decisions to choose which version resonates most! Utilizing analytics tools helps track the results so that optimizations are never too far away.

Splitly, Cashcowpro, and Pickfu are polling services that can aid in this process. By utilizing the data generated by these services you can gauge the effectiveness of your Amazon images by seeking opinions from unbiased participants. Additionally, you can ensure that the respondents are within your intended audience.

Customer Feedback and Reviews are Key

Web Scraper, Helium 10 Review Insights, and Feedback Whiz are just three examples of e-commerce software tools that allow Amazon sellers to filter Amazon reviews to determine pain points, favorite product features, and the principal keywords used their review comments. 

With complex or hard to understand products, infographics are a game changer. You can filter through customer reviews – both yours as well as those of your competitors – to see what you might need to clarify or do a better job of explaining. 

You can also analyze customer feedback and reviews to understand which features of your product are most important to shoppers, then make sure to include those features prominently in your images and infographics.

Tracking the Performance of Your Listings  

Success on Amazon is a moving target. What might be working right now might not work just a few months down the road. That’s why it’s critical that you use analytics tools to track the performance of your listings and make data-driven decisions to improve your sales. 

Use Amazon’s Built-In Analytics Tools

It’s Amazon’s marketplace so it makes sense that you’d want to consider using their own tools to monitor your progress. Amazon provides several analytics tools, such as Amazon’s Business Reports that include a Sales Dashboard, Business Reports by Date, and Business Reports by ASIN.

These will help you to track your sales, revenue, and other key metrics. These tools also provide detailed data on customer behavior, such as page views, click-through rates, and conversion rates.

Use Third-Party Tools

If you’d like a third party to keep an eye on your numbers, there are also several  analytics tools available. Companies such as Jungle Scout, Helium 10, and Sellics can provide additional insights into your listing’s performance. Just like Amazon, these tools can help you track your product’s sales, ranking, reviews, and other key metrics.

For example, Helium 10’s Chrome extension allows you to monitor your (or a competitor’s) Amazon Best Seller Rank, sales, and review count. 

Final Thoughts 

To maximize success as an Amazon seller, leveraging data and analytics is key. Utilize keyword research to uncover the top words associated with your products that will make it more likely for searchers to find you online. Then, take advantage of analytical tools to monitor how well your listings are doing, observe customer behavior trends, and make smarter decisions based on what the numbers show.

Amazon continues to increase the data transparency of their marketplace. That’s a very good thing for e-commerce sellers. Make sure and take advantage of the data available to you. There are a lot of sellers that aren’t treating Amazon like a real business. That creates a big opportunity for those sellers that do. 

By using Amazon’s own tools as well as those of the increasing number of SaaS (Software as a Service) companies, you’ll put yourself in position to rank your products at the top of Amazon’s first page! 

Canopy Management is Here to Help

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy”:

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