Specialty brand increased ad sales by 1200% in under 12 months – without an increase in ACoS!

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Profitability Increase

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Decrease in ACoS

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The Brand

This aquatic hardware brand is operated by Amazon veterans with 11 years of experience selling on the marketplace, and more than 40 years of combined know-how in product development and manufacturing in their industry.

Whether consumers need home water filtration equipment or aquarium lighting and accessories, these sellers have something to fit the bill, and their excellent product reviews on Amazon prove them to be a great source for any item in the aquatic filtration and lighting niche.

The Problem

Although this specialty brand had plenty of experience in creating excellent products, the owners weren’t making good use of Amazon advertising, and with only 2 ad campaigns in place, they were coming up distressingly short in overall sales.

The brand owners were losing sales by not advertising their top-selling products, using very vague keywords, and not having an optimized Amazon advertising strategy. They knew they’d have to reach out to a team of experts if they had any hope of achieving their goal of increasing sales with Amazon PPC.

The Solution

After taking a look at this partner’s Amazon seller account, we immediately recommended our PPC ads management service, the optimization of all keywords, adding Sponsored Brands and Sponsored display campaigns, and integrating the use of coupons in their product listings.

The Results

In less than a year of being a Canopy Management partner, this niche brand has gone from under $7,000 to over $80,000 in ad sales. Their overall sales have more than doubled, their conversion rates have shot through the roof, and we’ve kept ACoS under 20% for them.

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