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Prime Day 2023: Dates, Deals, and Bonuses

Amazon continues to up the ante in its biggest sale of the year. Check out the article below to find the best deals on hot products, and some hidden gems for Prime members

  • June 21, 2023
  • /
  • CANOPY Management
Amazon Prime Day announcement

Since the first Prime Day way back in 2015, Amazon has shown that it’s unwilling to let current conventions such as established holidays get in the way of sales. 

Almost immediately after having solidified Amazon Prime Day as a pivotal event on the ecommerce calendar, Amazon has used this huge sale to mark down thousands of items across their site and at the same time, place itself squarely in the spotlight. 

What does that mean for you? As buyers, it means that it’s time to pick up the electronic gadget, high-end beauty product, or sports gear you’ve had on your wishlist. 

If you’re an Amazon seller, it’s a little too late to do all you need to get ready for Prime Day 2023. Next time around you’ll want to focus on your inventory management, optimize all your product listings, make sure you offer competitive pricing, develop an advertising and promotion strategy, double down on your customer service efforts, and take the time to conduct a thorough post-Prime Day analysis. 

If you’d like to connect with Canopy Management’s industry-leading experts to help you prepare your brand for the next Amazon Prime Day, just click here

Without further ado . . . 

When is Amazon Prime Day 2023?

Amazon Prime Day will take place from July 11 to July 12. As usual, there will be a number of interesting early access deals, but the very best deals won’t take place until July 11. 

As with previous Prime Days, there will be more than a few deals that last beyond the cutoff date of July 12. 

What is Amazon Prime Day?

Amazon Prime Day is a global shopping event that began in 2015 to celebrate Amazon’s 20th anniversary. Initially, the event was a one-day affair but it has since expanded over the years. The 48-hour sale offers deals exclusively available to Prime members. Shoppers can find discounts on technology, home and kitchen, pet supplies, travel accessories, beauty and skincare, home basics and more. 

Here’s a brief timeline of Amazon Prime Day:


Prime Day was first launched on July 15, 2015. It was touted as a “global shopping event” with more deals than Black Friday, but exclusive to Amazon Prime members. Despite some criticisms regarding the quality and quantity of deals, Amazon declared the event a success, with sales surpassing the previous Black Friday.


Amazon held its second Prime Day on July 12, 2016. They addressed criticisms from the previous year by increasing the number of deals and ensuring the deals lasted longer.


Amazon extended the duration of Prime Day to 30 hours starting from July 10, 2017. This year, the event expanded to more countries and introduced new features like “Voice Shopping,” which gave discounts to users who ordered through Alexa, Amazon’s voice assistant.


Amazon once again extended Prime Day, making it a 36-hour event starting from July 16, 2018. This was another successful year for Amazon, with more than 100 million products sold.


 Prime Day was further extended to a full 48-hour event on July 15 and 16, 2019. The event was bigger than ever, with sales surpassing the previous Black Friday and Cyber Monday combined.


Due to the COVID-19 pandemic, Prime Day was postponed to October 13-14, marking the first time the event was not held in July. Nevertheless, the event was again a success, with small and medium-sized businesses selling over $3.5 billion worth of products, a nearly 60% increase from 2019.


In 2021, Prime Day reached $11.19 billion in global sales. That’s up 7.6% from $10.39 billion from Prime Day 2020.


In 2022, Prime Day sales reached an estimated 12 billion U.S. dollars worldwide, making it the most successful shopping occasion in Amazon’s history.

How Much is an Amazon Prime Membership?

Amazon Prime is $14.99 a month, and $139 for the full year. Prime Video membership is $8.99 per month. If you’re a student, it’s $7.49 a month or $69 a year. 

If you haven’t yet signed up for Amazon Prime, you can get a free 30-day trial by clicking here

How Can I Be Sure to Find the Best Deals on Prime Day?

You Don’t Need to Wait till July 11 to Start Saving

As of right now, Prime members have early access to deals from major brands such as Apple, and big discounts on select Amazon devices like Fire TV and Ring. Here’s a list of some of Amazon’s best early deals for Prime Day 2023.

Save with Amazon Fresh

Starting June 21 through July 10, Prime members who spend $50 or more at Amazon Fresh stores get 20% off their in-store purchases. Terms apply, get more details.

Instant $200 with Prime Visa

From June 29 through July 26, Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa. Cardmembers also earn 5% back year-round at, Amazon Fresh, and Whole Foods Market with an eligible Prime membership. Plus, with daily rewards, earnings can now be redeemed at or Chase as soon as the next day.

Exclusive Prime Video and Amazon Music Deals

Enjoy early savings on Prime Video with a selection of titles to rent or buy at up to 50% off. Prime members can also subscribe to select channels for 99 cents per month for up to two months, and get 50% off for two months on AMC+ and Paramount+ if they are not already subscribed. Check out all the Prime Video deals.

Save On Amazon Devices

Save up to 55% on select Alexa-enabled devices, including the Echo Show 5 (3rd Gen) and the all-new Echo Pop; up to 63% off select kids devices, including Echo Glow and the all-new Echo Show 5 (3rd Gen) Kids; up to 66% off select Ring bundles; up to 56% on select eero mesh Wi-Fi systems; 60% on a Blink Outdoor (3rd Gen); and up to 43% off select Hisense smart TVs with Fire TV built in.

Claim Videogame Bonus Content

Starting today through July 11, Amazon Prime members can claim bonus classic games each week in celebration of Prime Day, including Prey, Baldur’s Gate II, Shovel Knight: Showdown, and STAR WARS: The Force Unleashed™.

Get $15 Credit

Now through 11:59 p.m. PDT on July 7, Prime members will receive a $15 credit when they download the Amazon Photos app and upload their first photo.

Kindle Unlimited – Free for Three Months

Prime members can get three months of unlimited reading for free with Kindle Unlimited starting now.

Apple Earbuds, Paddleboards, and Urban Decay Cosmetics

Even though Prime Day is still weeks away, Amazon is offering members a headstart on the sales with thousands of items that have already been discounted. Among those deals are Apple AirPods (2nd Generation), originally $129, now selling for $99, Alexa devices from $27, a SereneLife Inflatable Stand Up Paddle Board, originally $340, now $240, Urban Decay Eyeshadow, originally $27, now $21.60, and a Carote Pots and Pans Set, originally $150, now at $80.

How Canopy Management Can Help

Whether it’s to get your brand ready for the next big Amazon selling event, or your great idea for an Amazon product has taken off and you need a little help to really level UP, Canopy Management is here for you. 

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. 

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

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