Chewy reviews every brand before it can list. We build the application, the listings, and the ad program behind it.
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We’re honored to be named the fastest growing Amazon Agency in America!
After managing hundreds of top brands and over $3.3 billion in partner revenue, we have learned a few things about getting products in front of buyers who are ready to purchase. Chewy’s audience is the most qualified one in retail: every shopper on the site owns an animal.
active Chewy customers
of Chewy net sales that flow through Autoship
Chewy net sales guidance for fiscal 2026
There’s no open registration and no seller dashboard waiting for you on day one. Brands submit a request through the Chewy Partner Hub, a category manager reviews it, and only approved vendors get portal access. Most brands either stall at that gate or clear it and then lose the account six months later because Chewy’s drop-ship service levels were never staffed for.
Chewy carries products from roughly 3,500 brands. Amazon has millions of sellers. The brands that get approved are competing in a room that stays small on purpose.
Canopy Management runs that entire path for you: the Partner Hub application and category positioning, the listing build, the drop-ship operation, and the Chewy Ads program that follows. We are a full-service omnichannel marketing agency, and Chewy fits into the same account structure that already handles your Amazon, Walmart, and TikTok Shop revenue.
Whatever you need to scale your pet brand, you will find it Under the Canopy. All handled with care by our Tribe of ecommerce experts.
We bring the flexibility of an in-house team, plus access to industry experience you won’t find anywhere else.
You need it, you got it. Because your success is our success, we treat your brand like it’s our own.
We only hire the best and we’re obsessed with quality, resulting in more growth for you in less time.
We don’t just solve problems. We generate serious momentum for your business, no matter your situation.
We start with a full review of your catalog to identify the products with the strongest opportunity on Chewy. From Partner Hub submissions and category placement to product attributes and catalog setup, our team manages the onboarding process and works through issues that could prevent your products from getting live and discovered.
Chewy is not Amazon, and your listings shouldn’t be a copy-and-paste either. We optimize titles, descriptions, attributes, imagery, and product messaging specifically for the way pet parents discover and evaluate products on Chewy. The goal is simple: better visibility, stronger conversion, and listings built to sell.
Once your foundation is in place, we focus on growth. We manage Chewy Ads, monitor inventory and catalog health, analyze product-level performance, and continuously optimize toward profitable sales. Winning SKUs receive more attention and investment, while reporting keeps Chewy connected to your wider Amazon and Walmart strategy.
Your time is better spent on product development and retail relationships. Handing the channel to a team that already lives in it buys you four things:
Canopy’s full service Chewy management model removes the need for dedicated in-house staff, additional software subscriptions, and the ramp time of teaching someone a channel from scratch.
Listings built for Chewy search, paired with profit-focused ad campaigns, generate the early sales history that determines where your products sit six months from now.
A dedicated team means you can expand your Chewy catalog and respond to merchandising requests without pulling your operations people off the work that pays for everything else.
Roughly 84% of Chewy’s net sales run through Autoship. We prioritize the SKUs most likely to convert into a recurring order, because a subscriber who enrolls once keeps buying for years.
We start with a full review of your catalog to identify the products with the strongest opportunity on Chewy, then manage the Partner Hub submission and category placement.
Chewy is not Amazon, and your listings shouldn’t be a copy-and-paste either. We build titles, attributes, and imagery around how pet parents actually search.
Once your foundation is in place, we manage Chewy Ads, monitor inventory and catalog health, and optimize toward profitable sales..
We believe that you should be the hero of your own story. Here’s what Canopy’s Partners have to say:
Just love the fact that I don't need to worry about PPC anymore! Now I can take care of things that I like, that bring me joy.
Surviveware
“Canopy was able to increase product visibility across the board, and I liked that they weren’t only about using AI as a tool.”
TickleMe Plant Company, Inc.
“Canopy Management has been exceptional in the delivery. They care about shared success, they’ve been easy to work with, and their strategies work!”
FreshCap Mushrooms
“At the end of the first month I am over 50% up on the previous month and a whopping 230% up on the same period last year!”
Sassy Squirrel Inc.
“What sets Canopy apart is that the team actually provides the results they’ve promised us! I’ve never felt that way with other agencies I’ve worked with.”
4KOR Fitness
"I'm experiencing massive growth in just a few months. I have to say the investment with Canopy is totally worth it!"
Updraft Ventures
The team is very quick to follow up if there are any unanswered questions. Canopy has all of the services you need in order to be successful on Amazon.
Nutritional Supplements Corporation
Communication with Canopy was fabulous. They took the bull by the horns and delivered above and beyond my expectations.
JA Global Express
Not only did Canopy double the business, but they also doubled my profit margin. So it’s just… it’s crazy!
Zugu Case
We saw growth at the same time as cost reduction - Canopy created the breakthrough for us that we couldn’t have done ourselves.
Gearonics
Partnering with Canopy has created massive growth for us for sure. They made Amazon a really reliable revenue stream for us.
Snow Teeth Whitening
Sales are up 59% from last year - you can’t argue with that. You want to get started? Get started right. If you’re on the fence, just do it - it obviously works with Canopy.
Natural Foot Orthotics
No. Chewy runs a curated vendor program rather than an open marketplace, and brands must be reviewed and approved before they can list. Requests go through the Chewy Partner Hub and are evaluated by a category manager. Approval depends on whether your products fill a gap in Chewy’s assortment.
Chewy does not publish a timeline, and it varies by category and by how complete your submission is. Delays usually come from the brand side: incomplete product data, missing images, or slow responses during the agreement stage. Canopy manages the documentation and the back-and-forth so the process does not stall on your end.
Chewy does not publish a public fee schedule the way Amazon and Walmart do. Commercial terms are set with the merchandising team during onboarding and vary by category and product. Model your margin against your own landed cost and shipping before you apply, not after.
You need a fulfillment operation that can ship direct to consumers reliably, which for most brands means a 3PL. Chewy vendors typically drop-ship orders to the customer from their own facility. Order accuracy and in-stock consistency carry more weight with Chewy than they do on marketplaces where the retailer holds the inventory.
In most pet categories it adds incremental revenue rather than moving existing revenue around, because Chewy shoppers skew toward subscription buying and repeat purchase. Pricing is the piece to watch, since minimum advertised price policies apply across your retail accounts. Canopy manages your channel pricing so one account does not undercut another.
Chewy Ads is Chewy’s retail media platform, offering sponsored products, sponsored brands, video, and banner placements across the site and app. Brands register through Chewy’s advertising site and run campaigns in the Chewy Ads Platform. Competition is lighter than it is on Amazon or Walmart right now, which is the main argument for getting in early.
Getting approved is the hard part. Staying approved is the part most brands underestimate. To do both, schedule a call with one of Canopy Management’s Chewy growth specialists today.
We optimize your listings for how pet parents search on Chewy, improving titles, attributes, content, and discoverability to help turn more searches into sales.
From campaign setup to ongoing optimization, we manage Chewy Ads around the metrics that matter: visibility, sales, and profitable growth.
We manage the day-to-day details of your Chewy business, from inventory and merchandising to promotions and account support, so your brand stays ready to grow.
Launching something new? We support new product launches from catalog setup and content optimization through advertising, promotions, and post-launch growth.
Ready to have Canopy’s team take your pet brand onto Chewy and keep it profitable there? Contact us today to schedule a complimentary consultation.
Our experts will walk you through what approval requires, what your catalog needs, and how Chewy fits alongside your Amazon and Walmart revenue.
Learn more about the real results from brands that did.
*Due to high demand we are first-come, first-serve
