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Done For You: How and Why to Use Walmart Fulfillment Services (WFS)

Want maximum efficiency in the fulfillment process with minimal work? This guide will help you decide whether Walmart Fulfillment Services are the best choice for your brand

  • September 27, 2023
  • /
  • CANOPY Management
A large blue Walmart billboard against a deep blue sky

When it comes to ecommerce platforms, it’s hard to overlook the 800 pound gorilla in the online-selling space. I’m talking about Amazon, of course. However, as Amazon continues to reward sellers on its own marketplace for bringing off-Amazon traffic back to its own site, it might be a perfect time to branch out and explore other avenues. 

Increasingly, entrepreneurs have found that multi-platform selling can be an absolute game-changer for ecommerce sellers. One marketplace that’s been gaining significant traction is Walmart. 

That’s because is not just another ecommerce site; it’s a platform with millions of dedicated shoppers. When you list on Walmart Marketplace, you’re positioning your products right in front of this vast audience. This exposure can be monumental for brand visibility and sales. 

Walmart is also one of the fastest-growing ecommerce platforms. In addition to that, by joining Walmart Marketplace, you have the unique opportunity to reach nearly 120 million unique visitors each month and take advantage of innovative Walmart programs that make selling easier and help you grow your business. 

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How to Sign Up to Sell On Walmart

This post takes a brief look at how easy it is to sign up for Walmart’s all-in-one fulfillment platform, WFS. Walmart Fulfillment Services is very similar to their principal competitor’s Fulfillment by Amazon (FBA) that has attracted so many sellers with its simple selling model. 

If you’d like a more in-depth look at getting started selling on Walmart, Canopy Management has written this post. 

(Keep in mind that not everyone is accepted to sell on Walmart. Potential Walmart marketplace sellers have to show proof of having successfully sold in the ecommerce industry. Ideally, with an online marketplace such as Amazon or eBay) 

But first, as Walmart continues to simplify their registration process, once you’ve been accepted, here’s all it takes now to get started selling on Walmart:

Simplified Onboarding Process

One of the standout features of the Walmart Marketplace is the straightforward setup process. In just three steps, you can become a verified seller.

First, you need to submit your business details. After that, you can complete your Seller Profile. The verification process is quick, sometimes taking just a few minutes. 

This is what’s required to get started:

Next, tell Walmart where to send your payments. Again, there are no hidden fees, no setup, subscription, or monthly fees for selling on Walmart Marketplace. 

Last, configure your shipping methods and costs. Select your preferred returns method and carriers. 

Walmart’s improved catalog uploading feature allows sellers to integrate your existing product catalog effortlessly. Whether you’re migrating from another marketplace or starting from scratch, you can set up your product catalog and shipping details with just a spreadsheet. This simplification means that you spend less time on setup and more on what matters – selling.

Efficient Integration with Walmart Fulfillment Services and Walmart Connect

Once you’re on the Marketplace, you gain immediate access to Walmart Fulfillment Services (WFS) and Walmart Connect, an inhouse, closed-loop media and advertising system that Walmart says “provides a holistic view of Walmart customer behavior.” 

These tools are tailored to ensure that your operations run smoothly, from inventory management to advertising.

But, the best part about getting started selling on Walmart is the very familiar, “Amazon-like” fulfillment platform that duplicates the ease of becoming an online seller that has allowed Amazon to grow so big so fast.

A stock image of Walmart's new electric delivery vans logo'd with Walmart brand images

What are Walmart Fulfillment Services?

Simply put, WFS is where your next best-selling products meet Walmart’s world-class supply chain and expert team. Offering an end-to-end fulfillment service, WFS is a bridge between you and potential success on Thanks to Walmart’s expansive supply chain, sellers get an unbeatable combination of scale, quality, cost, and efficiency.

Walmart has even purchased a fleet of cool electric vehicles to manage the troublesome last mile delivery issues that plague ecommerce fulfillment models.

With Walmart Fulfillment Services, sellers can keep their stock at fulfillment centers owned by Walmart. The WFS team will pick, pack, and ship your sold products as soon as you place it on Just like Amazon’s FBA, once they are shipped Walmart handles customer service and returns for orders sent through WFS .

Signing Up for Walmart Fulfillment Services 

  1. Sign up for the Walmart Marketplace: Before you can tap into WFS, you need to be a part of the Walmart Marketplace. Once you’re in, you can set up your products and take advantage of Walmart’s fulfillment network.
  2. Ship Your Inventory: Send your items to a designated WFS facility.
  3. Sit Back and Relax: Item setup is a breeze. Then, once a sale is made, Walmart will store, pick, pack, and ship your orders. Order fulfillment includes a promise of low-cost, 2-day shipping anywhere in the contiguous U.S. (though, keep in mind this might change during the peak season from September-January).
A large pile of golden bricks

The Benefits of Walmart Fulfillment Services

What is the Perfect New Walmart Product for WFS? 

If you want to help clear the way for acceptance of your new Walmart product, here are Walmart’s recommendations for what it takes to develop a product that’s an ideal fit for WFS. 

A large white question mark in chalk on a black chalkboard

Frequently Asked Questions

Are there WFS inventory or SKU minimums?

There are no minimums. Walmart recommends that “to see the full potential of WFS, it’s recommended to have at least 50 items with continuous inventory replenishment.”

What is Walmart’s idea of an ideal WFS product?

Walmart is looking for top-selling items, premium brands, and products not currently on It’s important that they follow Walmart Marketplace guidelines.

How are WFS products packaged?

Standard Walmart-branded packaging.

Does WFS fulfill items?

No, only items sold on

How can I maximize revenue with WFS?

Walmart recommends that sellers “price competitively, maintain high-quality item content, ensure ample inventory, and consider joining the Walmart Sponsored Search program.”

Does Walmart ship internationally?

No, only within the U.S.

How to Make WFS Even Easier

So, you’ve made it through the guide and you’re now thinking that WFS is probably the best path forward to get even more from your Walmart channel. But if you’re like most brand owners, your time is extremely limited, and you want to make sure you get it right the first time.

If this sounds like you, one of the best paths forward is to outsource the grunt work of setting up Walmart Fulfillment Services to a Walmart specialist. Our Walmart team has been through this process many times before, and can help you make a seamless transition into getting the most out of WFS. To learn more, click here to start the conversation with one of our in-house Walmart specialists.

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