COMPLETE PRODUCT LISTING OPTIMIZATION
Amazon listing optimization is highest ROI—and most overlooked—piece of your Amazon strategy. Low organic ranking, high ACoS, and low conversions are all symptoms that your product listing is in very poor health. Starting with a full head-to-toe listing check-up, we’ll identify where your listing is failing and create content designed to rank & convert, including fully optimized copy and backend search terms, a complete set of professional product photos, and enhanced A+ content.
When our optimization specialists are done, you’ll see the difference a clean bill of listing health can make on everything from your ad spend to your product placement to your sales!
RESEARCH & COPY OPTIMIZATION
Copywriting is all about understanding what makes your audience tick and blending that insight into highly persuasive, search-optimized language. Our copywriting subtly incorporates highly-relevant keywords to get your product indexed by the Amazon algorithm while also pulling all the right levers that convince shoppers to buy.
Did you know that humans process visuals up to 60,000X faster than text? It’s true, and it’s why even the best products in the world won’t sell without high-quality photography. Our ecommerce photographers specialize in creating clean, stunning product imagery that stops scrollers in their tracks and visually showcases what makes your product stand out from the crowd.
What could be more powerful than combining the addictive engagement of social media with the convenience of online shopping? Our creative team fills your content calendar with highly engaging, instantly shoppable Amazon Posts all custom-tailored to maximize engagement in Amazon’s social feed! That translates to more eyes on your products and more money in your bank account!
From Day 1, we’ll make sure that our team knows your product and goals inside and out. After filling out a brief questionnaire, we’ll hop on a call to align your vision with our process moving forward.
COMPETITIVE MARKETPLACE RESEARCH
Before we write a word of copy, our expert researchers will identify and analyze the top direct competitors for your product. This methodical process ensures that our team has the information they need to write competitive copy that ranks and converts.
Leaving no stone unturned, our listing optimization team will identify the most relevant keywords and phrases to get your listing indexed and drive convertible traffic to your product page.
After the first round of search engine optimized copy is written, it goes to our team of experienced copywriters for the finishing touch that ensures your listing is optimized not just for the algorithm but also for your (human) shoppers! This includes:
- Keyword-Rich Title
- 5 Benefit-Driven Bullet Points
- SEO & Conversion-Optimized Description
- Backend Search Term Recommendations
- A+ Content Copy
Moving down the page, our next step is to tackle your page’s A+ Content. To complement your newly redesigned main and secondary images, we’ll create eye-catching and cohesive content that gets shoppers to remember your brand.
PHOTOGRAPHY AND DESIGN
With our copy complete, our listing optimization team will coordinate with our in-house design team to replace all existing imagery on your listing with new high-quality, professional images, including:
- 1-3 Main Image(s)
- 2-3 Lifestyle Images
- 1 Testimonial Image
- 1-2 Scale-to-Environment / Infographic Images
Here’s where it all comes together! Meeting with the copy and design optimization teams, our listing optimization manager reviews all proposed content before it goes out the door.
FEEDBACK AND REVISIONS
As a CANOPY Partner, you’ll always have the final say. In this Partner Feedback Call, you’ll get the opportunity to discuss any changes you’d like to see us make before the final delivery.
FINAL APPROVAL AND DELIVERY
All done! Once we finish your revision requests, we’ll upload all approved assets and submit your new A+ Content modules for final Amazon approval.
Finally, we’ll give you the data you need to see the impact of our listing optimization process on your bottom line. We track and report monthly sales and conversion trends so you can see your investment at work!