From Day 1, we’ll make sure that our team knows your product and goals inside and out. After filling out a brief questionnaire, we’ll hop on a call to align your vision with our process moving forward.

Before we write a word of copy, our expert researchers will identify and analyze the top direct competitors for your product. This methodical process ensures that our team has the information they need to write competitive copy that ranks and converts.

Leaving no stone unturned, our listing optimization team will identify the most relevant keywords and phrases to get your listing indexed and drive convertible traffic to your product page.

After the first round of search engine optimized copy is written, it goes to our team of experienced copywriters for the finishing touch that ensures your listing is optimized not just for the algorithm but also for your (human) shoppers! This includes:

• Keyword-Rich Title
• 5 Benefit-Driven Bullet Points
• SEO & Conversion-Optimized Description
• Backend Search Term Recommendations
• A+ Content Copy

Moving down the page, our next step is to tackle your page’s A+ Content. To complement your newly redesigned main and secondary images, we’ll create eye-catching and cohesive content that gets shoppers to remember your brand.

With our copy complete, our listing optimization team will coordinate with our in-house design team to replace all existing imagery on your listing with new high-quality, professional images, including:

• 1-3 Main Image(s)
• 2-3 Lifestyle Images
• 1 Testimonial Image
• 1-2 Scale-to-Environment / Infographic Images

Here’s where it all comes together! Meeting with the copy and design optimization teams, our listing optimization manager reviews all proposed content before it goes out the door.

As a CANOPY Partner, you’ll always have the final say. In this Partner Feedback Call, you’ll get the opportunity to discuss any changes you’d like to see us make before the final delivery.

All done! Once we finish your revision requests, we’ll upload all approved assets and submit your new A+ Content modules for final Amazon approval.

Finally, we’ll give you the data you need to see the impact of our listing optimization process on your bottom line. We track and report monthly sales and conversion trends so you can see your investment at work!