Want more sales? Better profitability? Our Amazon PPC experts use the latest technology to optimize campaigns for your specific needs.
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We’re honored to be named the fastest growing Amazon Agency in America!
You already know that having great products isn’t enough – those products have to catch the attention of the right people at the right time.
Amazon pay-per-click (PPC) advertising helps you do exactly that so that you can take advantage of the massive amount of traffic that passes through Amazon daily.
Whether you’re just starting out or you’ve already built massive success on other channels, Amazon Sponsored Ads are the most effective way to multiply your Amazon channel growth.
Because of its size, Amazon has specific regulations, marketplace trends, and best practices that other selling platforms don’t have. Without enough Amazon experience, you could end up wasting valuable time and money. To avoid these issues, consider hiring a PPC management service that specializes in the Amazon platform.
By outsourcing your Amazon paid advertising to a specialized agency like Canopy Management, you not only ensure that your account stays up to date on Amazon’s frequent changes, you also get a faster path to:
With a proven 66.75% average year-over-year PPC profit increase, our strategic process is powered by Human Intelligence and supported by custom-built PPC optimization tools.
Average year over year profit growth
PPC sales growth
ROAS
Your Amazon advertising should work for you, not the other way around. Whatever your brand goals, our Amazon seller experts will build a precision advertising strategy to get you there in record time.
From there, our team will set up, monitor, and adjust your campaigns to meet (and often exceed) your campaign goals. And thanks to our human-first approach to Amazon PPC management, your account will stay ahead of marketplace trends, not just react to them.
We optimize our Amazon paid advertising campaigns to eliminate wasted ad spend so your budget goes further. That’s more money to reach new audiences and make sales.
Drive discovery, increase visibility, and expand your audience with Sponsored Brand Ads so your brand comes first to mind when shoppers are ready to buy.
Saving ad spend is great, but generating new sales is even better. Our optimization strategies help you reach relevant shoppers and put more money into your bank account.
By uncovering gaps in your competitors’ PPC strategy, then designing customized PPC campaigns and incorporating situation-specific Amazon PPC agency software, we help you drastically increase your share of the marketplace.
You’re serious about hitting your targets, and so are we. That’s why we don’t leave your Amazon Sponsored Advertising to chance by entrusting it to AI or inexperienced VAs.
Instead, we deploy time-tested strategies and handcraft Amazon PPC optimization tools to maximize your ROI. Our hand-selected team of ads specialists uses a well-documented, systematic approach to Amazon paid advertising – one that’s been the hidden force behind our Partners’ continued success.
Over the years, our veteran Amazon ad specialists have developed a knack for spotting the keywords missing from your campaigns and those that need to be eliminated. We combine exhaustive research and proprietary software tools to uncover the best-performing keywords for your products and negative match the ones draining your budget.
Our proprietary systems of checks and balances continually improve bid optimization, decreasing wasted spend and increasing keyword targeting. This dynamic strategy ensures your budget is efficiently allocated, maximizing sales and driving higher returns on investment.
Data visualization is a challenge in and of itself, let alone using that data to drive positive change in your campaigns. Our Amazon PPC management services help make data visualization easy by turning metrics like cart abandonment, conversion rate, and new-to-brand purchases into understandable, actionable performance insights.
Our Amazon seller experts bring their experience to the table to craft a winning ad strategy tailored to your brand, striking the ideal blend of Sponsored Ad types for optimal results. This bespoke approach ensures your ads capture your audience’s attention, leading to higher engagement, conversion rates, and ultimately, more sales.
Your campaign goals aren’t static – they constantly shift alongside your business and product life cycles. We take away the sting of unexpected ad costs through daily budget adjustments that account for your ever-evolving business goals.
Harness Canopy’s Human Intelligence-based advertising to transform shifting marketplace trends into golden opportunities. Our experts monitor trends closely, adapting your strategy in real-time. This proactive approach ensures your products remain visible, maximizing sales potential and keeping you ahead of the competition.
You already know that Amazon Sponsored Ads are a critical part of long-term growth for your Amazon channel. To get better results in less time from your PPC campaigns, schedule a free strategy session with one of our experienced Amazon ads specialists.
The first thing on the agenda is to test your advertising system from top to bottom. We systematically address everything from catalog coverage to how spend is being controlled, so that you have a solid foundation for your account’s growth.
With a good foundation in place, we use our decades of collective Amazon advertising experience to capitalize on what’s converting, own the top of page one, and claim more market share from your competitors. Then, we custom build Amazon PPC agency software to support repeatability and free up bandwidth for the experts keeping a close eye on your Amazon PPC optimization.
The next phase is to start expanding your high-transaction keyword fields to find promising new advertising opportunities. This might include new ad types, campaign types, and more – all with the goal of expanding reach and increasing sales.
Our Amazon PPC services have helped brands across dozens of product categories to increase sales, keep costs under control, and grow their brand reach. Here’s what Canopy’s Partners have to say:
Just love the fact that I don't need to worry about PPC anymore! Now I can take care of things that I like, that bring me joy.
Surviveware
“Canopy was able to increase product visibility across the board, and I liked that they weren’t only about using AI as a tool.”
TickleMe Plant Company, Inc.
“Canopy Management has been exceptional in the delivery. They care about shared success, they’ve been easy to work with, and their strategies work!”
FreshCap Mushrooms
“At the end of the first month I am over 50% up on the previous month and a whopping 230% up on the same period last year!”
Sassy Squirrel Inc.
“What sets Canopy apart is that the team actually provides the results they’ve promised us! I’ve never felt that way with other agencies I’ve worked with.”
4KOR Fitness
"I'm experiencing massive growth in just a few months. I have to say the investment with Canopy is totally worth it!"
Updraft Ventures
The team is very quick to follow up if there are any unanswered questions. Canopy has all of the services you need in order to be successful on Amazon.
Nutritional Supplements Corporation
Communication with Canopy was fabulous. They took the bull by the horns and delivered above and beyond my expectations.
JA Global Express
Not only did Canopy double the business, but they also doubled my profit margin. So it’s just… it’s crazy!
Zugu Case
We saw growth at the same time as cost reduction - Canopy created the breakthrough for us that we couldn’t have done ourselves.
Gearonics
Partnering with Canopy has created massive growth for us for sure. They made Amazon a really reliable revenue stream for us.
Snow Teeth Whitening
Sales are up 59% from last year - you can’t argue with that. You want to get started? Get started right. If you’re on the fence, just do it - it obviously works with Canopy.
Natural Foot Orthotics
Our Amazon PPC strategies don’t just look good on paper. When we put our Partners’ hard-earned ad dollars behind them, they generate best-in-class results. Here are some of our favorite examples of the wins we’ve gotten for our Partners over the years:
Navigating the complexities of Amazon PPC advertising can be a long and expensive process.
To cut the learning curve, and eliminate wasted time and ad spend,
book a call with one of our Amazon agency growth experts now.
Each ad type on Amazon has a different application and its own place in the advertising funnel. In most cases Sponsored Products is the primary ad type that drives the majority of sales given these ads drive placements on highly relevant customer search result pages.
ACoS targets are based on marketing strategy and can vary depending on factors like competition and product prices. Ultimately, when you know your breakeven ACoS and use it as a target in advertising, you can understand the volume of sales as a baseline and make strategic decisions from a revenue and profitability standpoint.
While it can happen, more often than not we focus on one or the other. If ad spend is high and profitability low then it’s important to control your budget by optimizing keywords to the ACoS target. Usually after this is achieved, initiatives to increase sales are deployed around keywords, ad types, and products that are showing a positive return on investment.
Each ad type on Amazon has a different application and its own place in the advertising funnel. In most cases Sponsored Products is the primary ad type that drives the majority of sales given these ads drive placements on highly relevant customer search result pages.
The amount of budget required to successfully launch a PPC campaign on Amazon will be different depending on your product niche and catalog. Highly competitive niches tend to drive higher cost metrics and higher cost-per-clicks. Bringing a budget large enough to accommodate the size of your catalog and the size of your potential customer base is a large part of building momentum on Amazon.
The sales lift generated by increasing your profitability limits will be proportionate to the amount to spend/budget an increased target opens up. This will also depend on your conversion rate and the amount of search volume more aggressive advertising can gain.
Discover how Canopy’s full-service Amazon account management can take your brand to the next level.
Thanks to the growth that our talented team of experts has generated for our Partners over the years,
we were named the 325th fastest-growing company in America in 2022, and the fastest-growing agency on the Inc. 500.
When you’re ready to get the same level of growth for your brand that we get for our Partners,
all you have to do is get in touch with one of our Amazon growth specialists. We’ll handle the rest.
*Due to high demand we are first-come, first-serve
