AMAZON PPC AND PAID ADVERTISING

Optimize your Amazon advertising to drive business success. When you’re with CANOPY, you’ll have real Amazon experts and insiders working on your campaigns to deliver better results.

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“My ACoS went from around 40% to half of that within two or three months, which I never thought was imaginable! I mean, I felt like it was going to be impossible to get that kind of improvement, but they were able to do that.”

-Gabe Robledo, 4KOR Fitness

GET MORE FROM YOUR AMAZON
SPONSORED ADVERTISING

Everyone knows that if you want to drive more sales, boost brand awareness, and grow your business to dominate your Amazon category, Amazon Sponsored Advertising is essential, but our team of Amazon experts and insiders helps you get more from your advertising so you can do more for your business.

LOWER ACOS TO INCREASE PROFITABILITY

It all starts with optimizing your PPC campaigns to cut out wasted ad spend so your budget can go farther. That’s more money we can use to reach new audiences, drive sales, and ultimately, help you dominate your category on Amazon.

MAKE YOUR BRAND UNFORGETTABLE

Make sure your brand is always top-of-mind and top-of-page. We’ll deploy Sponsored Brand Ads to drive discovery, increase visibility and awareness, and expand your audience to make sure your brand is the first one that comes to mind when shoppers pull out their credit cards.

MAXIMIZE REVENUE AND SALES

Cutting wasted ad spend is great. Putting those dollars back to work for your business is even better. We’ll optimize your PPC ad campaigns and develop a winning strategy to reach relevant shoppers, drive more sales, and put more money into your bank account.

GAIN MARKET SHARE & BECOME A CATEGORY KING

Want to steal market share from your toughest competitors? We can do that! Through our deep competitive research process, we uncover gaps in your competitors’ PPC strategy and through a combination of product and keyword targeting, we’ll drive customers away from your competitors and to your product listing instead. (Is it a little devious? Sure. Does it work? Absolutely.)

“In January of 2019, Amazon flipped the switch. They had allowed for an option to bid up in your campaigns, and for tons of sellers, ACoS shot through the roof 100-200%. They lost thousands of dollars, but because I had CANOPY, they were already ahead of the game. They knew what was coming.”

“They saw the changes Amazon made, and they automatically avoided what would have happened to me if I had not had CANOPY.”

-Mohamad Sam, Purifyou

WHY CHOOSE CANOPY?

YOUR PPC CAMPAIGNS WILL BE MANAGED BY AD SPECIALISTS, NOT A.I.

It all starts with optimizing your PPC campaigns to cut out wasted ad spend so your budget can go farther. That’s more money we can use to reach new audiences, drive sales, and ultimately, help you dominate your category on Amazon.

CANOPY WROTE THE PLAYBOOK ON PPC OPTIMIZATION.

Our optimization process, which has been adopted by sellers and agencies around the world, was originally developed by CANOPY Co-Founder and globally-recognized PPC expert, Brian R. Johnson. It’s a replicable, results-driven process that allows us to achieve better results for our CANOPY Partners time and time again.

CANOPY GIVES YOU INSIDER STATUS.

Amazon is always changing, but thanks to our many connections to the Amazon industry, we often have early access to new beta features and information. We know what’s coming, and our Partners reap the benefits.

AT CANOPY, YOU’RE NOT A CLIENT. YOU’RE A PARTNER.

We’re invested in our Partners’ success. That’s why open and direct communication through regular meetings and simple, transparent reporting is a vital part of our business ethos. By getting to truly know our partners and their vision, we are able to customize our strategy to meet (and exceed!) each one’s unique business goals.

“Now that I’m a CANOPY Partner, there’s no limit to the business. It’s just like I can do anything. I can build more companies now that I have that perfect piece to the puzzle with the advertising, Amazon advertising, the sky’s the limit.

“So it’s pretty exciting that I know I have the perfect team for Amazon advertising in any of the businesses that I start.

-Tim Angel, ZuguCase

UNCOVER “GOLDEN NUGGET” KEYWORDS

Are you wasting money on irrelevant or unprofitable keywords? Through an exhaustive research process using proprietary internal tools and insights, we uncover the best-performing keywords for your products and negative match the ones that are draining your budget.

OPTIMIZE BIDS TO IMPROVE PROFITABILITY

Optimizing your bidding strategy is like tuning up a car. It takes time, expertise, and continual check-ins to make sure things are running smoothly. Plus, if you don’t do it, you’re going to have problems. With deep understanding of the mechanics of PPC advertising, our Ad Specialists perform rigorous inspections designed to optimize your bids for peak performance and profitability.

ANALYZE PERFORMANCE FOR KEY INSIGHTS

How many times has your product been abandoned in cart? How many clicks end in a sale? How many purchases were new-to-brand? Most importantly, who wants to track all that? We do! Plus, we break down those metrics into meaningful, understandable insights on product and advertising performance.

DEVELOP A WINNING AD STRATEGY

Most Amazon sellers aren’t taking advantage of every tool in their toolkit. Even more are using them incorrectly. We analyze your goals against the full roster of Amazon ad types (including Sponsored Product, Sponsored Brand, and Sponsored Display Ads) and options to come up with the right mix of strategies to fit your business.

SET BUDGET TO CONTROL SPEND

Worried about unexpected ad costs? We set daily campaign and account level budgets and adjust them (with your approval, of course) to meet your changing goals and circumstances. That way, you’ll always know what to expect.

MONITOR THE MARKET FOR OPPORTUNITIES

Demand for products changes based on a complex combination of factors. Everything from the weather on the East Coast to what’s trending online could have an impact on your business. We adapt to these shifts in demand along with expected fluctuations in conversion rates and traffic (Hello, Prime Day) to capitalize on golden opportunities to drive sales.

REAL SELLERS, REAL SUCCESS

Read case studies of real sellers—just like you—we’ve helped achieve big things for their businesses.

READY TO GET STARTED?

Let’s chat! Request an introduction call to learn more about how CANOPY can help you reach your Amazon business goals.