How to Turn a Big Personality Brand into Massive Sales
The Brand
While Dave is a master of captivating an audience and creating excitement, his Amazon account showed a serious lack of structure. With randomly created campaigns containing different match types it was impossible to understand what was working and converting.
Make Cool Stuff was also not taking advantage of sponsored brand ads- and with such a strong brand we couldn’t sit by and let that happen!
Dave Lindenbaum
“If you get the chance to learn from Brian Johnson… grab it, and consider yourself lucky!”
Make Cool Stuff LLC.
The Problem
While Dave is a master of captivating an audience and creating excitement, his Amazon account showed a serious lack of structure. With randomly created campaigns containing different match types it was impossible to understand what was working and converting.
Make Cool Stuff was also not taking advantage of sponsored brand ads- and with such a strong brand we couldn’t sit by and let that happen!
The Solution
After establishing a better structure, we also quickly realized that not all SKUs were being advertised – even those with great organic sales!
Then we jumped into some underutilized targeting groups like Auto Targeting, and got busy with keyword match type tuning where we noticed some KWs were showing much better results in Exact match type than Broad match type.
The Results
After establishing a better structure, we also quickly realized that not all SKUs were being advertised – even those with great organic sales!
Then we jumped into some underutilized targeting groups like Auto Targeting, and got busy with keyword match type tuning where we noticed some KWs were showing much better results in Exact match type than Broad match type.
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