Make Cool Stuff is a 10 Million + / year business specializing in DIY Gift Kits for families. Owner Dave is no stranger to the spotlight, the viral videos featuring his products launched his brand into mainstream attention in 2014, but the energy he brought to the brand wasn’t translating into steady growth on Amazon
While Dave is a master of captivating an audience and creating excitement, his Amazon account showed a serious lack of structure. With randomly created campaigns containing different match types it was impossible to understand what was working and converting.
Make Cool Stuff was also not taking advantage of sponsored brand ads- and with such a strong brand we couldn’t sit by and let that happen!
After establishing a better structure, we also quickly realized that not all SKUs were being advertised – even those with great organic sales!
Then we jumped into some underutilized targeting groups like Auto Targeting, and got busy with keyword match type tuning where we noticed some KWs were showing much better results in Exact match type than Broad match type.
Increase in Sales
Decrease in ACoS
Over 12 Months, the cost of advertising dropped 1782%, sales increased by 52%, profitability increased by 2252% and Dave received 4 Best Seller Badges and numerous other Amazon’s Choice badges on his products!
Ready to get your Amazon sales soaring? Contact Canopy today.