advertisingDrive more sales with high quality, laser targeted traffic with Google Ads.
Schedule a call with a Google Ads Expert today!
We’re honored to be named the fastest growing Amazon Agency in America!
Driving external traffic your brand store is a secret held by many of the most successful Amazon & Walmart sellers. Now with Canopy, you can.
global businesses trust Google Ads for PPC campaigns
Customers are more likely to click a Google Ad
average return on ad spend (ROAS)
49% of consumers start their online shopping with search engines. We help them find your products.
Most product research starts on Google. We put you in front of shoppers while they are still working out what to buy, well before they open Amazon or land on a competitor.
Resellers, affiliates, and competitors bid on your brand name because it converts. If you are not showing up on your own terms, someone else is collecting that traffic and charging you for it later.
Google Performance Max only performs as well as the product feed underneath it. We fix titles, attributes, and category mapping first, then let the campaign do its work.
Google click, marketplace purchase, and no record of what happened in between. We tag traffic properly so you can see which keywords produce sales instead of guessing at it.
Sell on Amazon with Brand Registry and your tagged external traffic earns a credit back against referral fees. Most brands either skip the tagging or never open the report.
Your Google ad campaigns should not be bidding against your own Amazon PPC. We run both, so the plan is coordinated from the start rather than reconciled afterward.
Just love the fact that I don't need to worry about PPC anymore! Now I can take care of things that I like, that bring me joy.
Surviveware
“Canopy was able to increase product visibility across the board, and I liked that they weren’t only about using AI as a tool.”
TickleMe Plant Company, Inc.
“Canopy Management has been exceptional in the delivery. They care about shared success, they’ve been easy to work with, and their strategies work!”
FreshCap Mushrooms
“At the end of the first month I am over 50% up on the previous month and a whopping 230% up on the same period last year!”
Sassy Squirrel Inc.
“What sets Canopy apart is that the team actually provides the results they’ve promised us! I’ve never felt that way with other agencies I’ve worked with.”
4KOR Fitness
"I'm experiencing massive growth in just a few months. I have to say the investment with Canopy is totally worth it!"
Updraft Ventures
The team is very quick to follow up if there are any unanswered questions. Canopy has all of the services you need in order to be successful on Amazon.
Nutritional Supplements Corporation
Communication with Canopy was fabulous. They took the bull by the horns and delivered above and beyond my expectations.
JA Global Express
Not only did Canopy double the business, but they also doubled my profit margin. So it’s just… it’s crazy!
Zugu Case
We saw growth at the same time as cost reduction - Canopy created the breakthrough for us that we couldn’t have done ourselves.
Gearonics
Partnering with Canopy has created massive growth for us for sure. They made Amazon a really reliable revenue stream for us.
Snow Teeth Whitening
Sales are up 59% from last year - you can’t argue with that. You want to get started? Get started right. If you’re on the fence, just do it - it obviously works with Canopy.
Natural Foot Orthotics
Good thing, too – selling more stuff is great, right?
Plan on the first month being data collection rather than profit. How quickly a campaign stabilizes tracks conversion volume more than calendar time, so a brand producing fifty conversions a week calibrates far faster than one producing ten. We hold a full quarter before making structural calls, because that covers a real purchase cycle instead of a good week. What we avoid is rebuilding the account every time a bad Tuesday shows up.
Yes, with one limit worth knowing up front. Search and Demand Gen campaigns can send traffic straight to your listing or Brand Store, tagged so the sales are measurable. Shopping and Performance Max retail campaigns cannot, because Merchant Center requires a domain you have verified and claimed, and specifically excludes marketplace sites like Amazon where other businesses sell. Selling only on Amazon narrows which campaign types are open to you.
Amazon Attribution tags, one per campaign, so a Google click maps to an Amazon purchase instead of disappearing at the handoff. That tagging is also what makes the traffic eligible for the Brand Referral Bonus, a category-based credit Amazon applies against your referral fees on qualifying sales within a 14-day window. Untagged traffic loses the reporting and the credit together. Brand Registry is required for the bonus.
It can, and it does at plenty of brands running the two channels separately. The collision happens on branded terms, where you pay twice to reach the same shopper on the same day. We build one plan across both, so Google works the research stage and Amazon PPC works the shopper already in the aisle. Running them under separate teams is how the overlap goes unnoticed for months.
Yes, and it is usually where the work starts. Shopping and Performance Max performance is capped by feed quality, so titles, attributes, images, and category mapping get corrected before budget goes up. Google also requires a verified domain, a displayed fixed price, and a checkout customers complete on your own site without being redirected elsewhere. Most accounts we inherit have feed disapprovals sitting unread.
You do. Campaigns run in your account under your billing, and we work in it through our agency access. If we part ways, the account, the spend history, and the conversion data stay with you.
We recommend testing for a minimum of 90 days to collect data on which keywords work best on Google for your products so you can then double down on the efficient keywords and pause inefficient keywords.
The $500 Google Ad credit for new accounts works by spending $500 then getting up to $500 in Google Ad credit. If your account qualifies for this credit, Google will automatically apply this to your account and your ad spend will draw from the credit.
