AMAZON DEMAND-SIDE PLATFORM (DSP)

Reach your audience wherever they are online to expand visibility, drive sales, and build brand loyalty with Amazon’s powerful programmatic advertising platform!

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AMAZON DSP IS THE DRIVING FORCE BEHIND INCREASED BRAND AWARENESS AND CONVERSIONS

ACCESS EXCLUSIVE DATA AND TARGETING CAPABILITIES

Amazon knows what people are buying and searching for on their site. Leveraging that powerful data and unmatched targeting capability, we’ve driven over millions of dollars in product sales for our DSP partners.

GAIN CONTROL OVER YOUR ADVERTISING

Only Amazon DSP can give you full visibility into how your off-Amazon ads are converting into on-Amazon sales. We harness this data to provide comprehensive reporting and expert optimization to maximize your ROI.

REACH EVERY PLACEMENT ON THE INTERNET

We’ll help you reach customers wherever they are online—from browsing their favorite news sites to watching tv from their Amazon Fire stick—and bring them back to your website or Amazon product page.

GET FULL-CHANNEL STRATEGIC INSIGHTS

As a full-service Amazon agency, we incorporate strategic insights of your entire strategy into our approach to DSP. We’re experts in Amazon advertising, and we know how to target new customers at every stage of the customer journey from Awareness and Consideration to Purchase and Loyalty.

WHAT MAKES DSP THE COMPETITIVE ADVANTAGE FOR AMAZON SELLERS?

EXCLUSIVE AD INVENTORY

Amazon DSP helps you secure PRIME real estate for your ads. (See what we did there?) Reach audiences wherever they are—from Amazon-owned platforms, like IMDb, Twitch, and Amazon Prime, to leading content and news sites.

AMAZON BRANDING

Is there anyone who hasn’t heard of Amazon? With Amazon DSP, you can leverage Amazon’s brand recognition and credibility by borrowing elements of its interface like the “Add to Cart” button in your ad to instantly build trust in your brand.

REPORTING AND VISIBILITY

The “Marketing Blackhole” is where data goes to die. Without knowing who buys from your ad, you can’t tell if your budget is being well spent. Only Amazon DSP shows you how off-Amazon clicks translate into on-Amazon purchases.

1ST PARTY DATA

Amazon knows what you buy. It knows that you put that book on your wishlist last week and that you were browsing for a new pair of running shoes (size 10.5) on Tuesday. You won’t find audience insights that powerful anywhere else.

SCALABLE ADVERTISING

Amazon DSP is a programmatic advertising platform, which makes it an efficient and, more importantly, scalable way to advertise online. With Amazon DSP, we can expand your reach across the funnel and across the internet.

BRAND SAFETY

Scandals spread quickly on social media, and the last thing anyone wants to see is their brand going viral for appearing next to questionable content. Amazon’s DSP placements are thoroughly vetted to make sure they’re all 100% brand safe.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”

-John Smith, Fake Company

WHY CHOOSE CANOPY?

The right Partner should feel like an extension of your own business, blending seamlessly with your team to provide expert insights you won’t find anywhere else. That’s what you’ll find at CANOPY Management.

AMAZON ACCREDITED

CANOPY Management is one of the (very) few DSP agencies accredited and trusted by Amazon.

TRANSPARENT REPORTING

With in-depth, transparent reporting, you’ll always have a clear view of your DSP advertising performance.

LOW MONTHLY SPEND

We give you access to Amazon DSP without the typical $35K minimum spend requirement.

UNMATCHED EXPERIENCE

No one knows Amazon like CANOPY, and our DSP team combines that industry knowledge with decades of experience in programmatic advertising.

DRIVE BRAND AWARENESS

Reaching new audiences and retargeting past visitors was the #1 priority for this supplement brand. Leveraging Amazon DSP to vastly expand their reach, we drove over 560,000 impressions for a total of 14X return on ad spend in just 30 days.

RETARGET HIGH-INTENT AUDIENCES

Tired of losing customers after they log off Amazon? Don’t let those sales slip through your fingers! By creating campaigns focused around retargeting past visitors and customers, we drove 8.99X return on ad spend for this outdoor gear

TURN ONE-TIME CUSTOMERS INTO BRAND LOYALISTS

When it comes to driving more repeat purchases and recurring revenue via Subscribe-and-Saves, Amazon DSP is our secret weapon! By targeting past buyers for loyalty campaigns, we drove over 3.5 million impressions, >1,000 new Subscribe-and-Saves, and a total RoAS of 5.92X for this womens’ hair brand.

HOW WE WORK

GET TO KNOW THE CANOPY CADENCE
At CANOPY, we put communication first. It’s at the heart of our process, and when you sign up to become a CANOPY Partner, you’ll always know exactly what’s going on and what to expect next.

  • DISCOVERY CALL
    Let’s chat! The Discovery Call is a no-pressure discussion about the vision you have for your business and how Amazon DSP could help get you there. We’ll answer all the questions you have, so you can decide if Amazon DSP is right for you.
  • AUDIENCE AUDIT
    Whether you’re looking to boost brand awareness, drive more sales, or build customer loyalty, it all starts with an Audience Audit! If your brand is a good fit for DSP, we’ll use this powerful process to identify a targeting strategy to reach interested shoppers who are primed to buy.
  • PARTNER ONBOARDING & STRATEGY
    Once you’re officially “Under the CANOPY,” we’ll start with a strategic direction meeting designed to align your team with ours and set clear expectations. We’ll also present your custom Quarterly Planner, which outlines our entire strategy for leveraging Amazon DSP to hit your short- and long-term goals.
  • CAMPAIGN SET-UP
    We’ll build out campaigns to target the right audience with the right message at the right time. Whether it’s taking advantage of missed opportunities to bring back past browsers or setting up a loyalty campaign to drive more repeat purchases, we’ll create high-achieving campaigns that fuel your business goals.
  • BI-WEEKLY CHECK-IN
    All great partnerships are built on regular communication. That’s why, twice per month, you’ll meet face-to-face with your team. This meeting is designed as a quick check-in to keep everyone in the loop so we can all walk away with the information we need to stay ahead of the game.
  • MONTHLY PERFORMANCE CALL
    Every 4th week, you’ll meet with your CANOPY team in a more comprehensive meeting to review the prior month’s progress, align with the Quarterly Planner, and plan the upcoming month. Designed to be structured and efficient, this monthly call serves as a consistent checkpoint for measuring our progress.

GET THE COMPETITIVE ADVANTAGE WITH DSP MANAGEMENT FROM CANOPY

Let’s chat! Request an introduction call to learn more about how CANOPY can help you reach your Amazon business goals.